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Rancho Cordova, Ca. USA—Apr 14, 2015

CinemaBarco Brings Magic and Showmanship Back to the Movies, Showcasing Next-Generation, Theater-Wide Cinema Innovations at CinemaCon

Barco, the worldwide market share leader in digital cinema, is pleased to share its next-generation entertainment experiences at this year’s CinemaCon, to be held April 20-23 at Caesars Palace in Las Vegas, Nevada. Visitors will be treated to hands-on demos of the world’s only laser projector capable of showing 4K 3D content at 60 FPS, Barco’s multi-screen, panoramic movie format, Barco Escape (powered by Alchemy-enabled projectors), and other innovative sight, sound, and engagement solutions designed to fascinate audiences while driving increased profitability for exhibitors.

CinemaBarco is a complete cinema experience featuring unmatched sight and sound technology designed to re-ignite the magic of the movies. Barco offers unprecedented solutions and economics to the cinema industry, focused on delivering compelling experiences for audiences that also generate additional revenue for our exhibition partners.

“As passionate innovators, we are focused on discovering new ways to enable storytelling and deliver compelling experiences to help our exhibitor partners create a unique destination that makes going to the movies, once again, a spectacular social event,” comments Stijn Henderickx, Vice President Digital Cinema for Barco. “We’re excited to share our CinemaBarco showcase at CinemaCon where we can fully immerse customers in these one-of-a-kind experiences.”

Two of the most exciting developments revolutionizing the way audiences watch movies are Barco’s digital cinema laser projectors and Barco Escape, the multi-screen, panoramic movie format – both key ingredients in the CinemaBarco experience.

Barco laser projection – the perfect match for every screen
Barco is currently shipping globally the only fully integrated 6P solution for cinema in the industry. Now, Barco is introducing a revolutionary fleet of laser projectors for every theater. The single projector platform easily integrates into current systems for the ultimate in simplicity. 

“Our latest laser projectors provide stunning audience experiences available only in theaters,” comments Wim Buyens, Senior VP Entertainment for Barco. “Occupying the most compact footprint, they feature the brightest images, delivering superior image quality to improve the moviegoer experience while minimizing operating issues for our exhibitor partners.”

Barco Escape – powered by Alchemy for the ultimate, immersive cinema experience
Barco Escape is gaining momentum since its commercial theatrical debut last September, where it presented several scenes from The Maze Runner in select cinemas in the United States and Europe. Its multi-screen, panoramic movie format envelops audiences in a surreal “in the movie” experience. “Barco Escape is literally changing the way audiences watch movies, adding a fresh, exciting dimension that redefines the immersive cinema experience,” comments Todd Hoddick, VP Global Entertainment for Barco.

Barco Alchemy – empowering premium movie presentation
Building upon the powerful engine developed for its Series 2 projectors, which comprise the majority of the installed base of digital cinema projectors worldwide, Barco is driving ahead with its DCI-compliant Series 3 Alchemy projectors featuring the Intelligent Projector concept. It is also available in Barco laser projectors and as a retrofit module for all Barco Series 2 projectors, making it a cost-effective way to significantly enhance image quality. 

“We are proud to share Barco Alchemy with the cinema world, which represents the first projector capable of delivering both DCP and alternative 4K content at 60 frames per second, including 3D movies,” comments Tom Bert, Senior Product Manager for Barco.

Show attendees can see these solutions and more when visiting the Barco Booth #2313A and the CinemaBarco Showcase:

CinemaBarco Showcase 
Tuesday, April 21 – Thursday, April 23

For the first time at Cinemacon, visitors can immerse themselves in all of the CinemaBarco experiences in a single setting, embarking upon a journey through five specially designed “Cine-immersion” suites showcasing these innovative sight and sound theater solutions:
  • Barco Escape & Auro 11.1: Dual-power sensation for immersive entertainment - Milano 5 & 6
  • Auro Immersive Sound: Taking 3D sound to the next level - Neopolitan 1
  • Laser Projection: Simply brilliant! - Neopolitan 2
  • Lobby Enchantment: Bring the lobby to life and drive new revenues - Neopolitan 3
  • Interactivity: The next step in cinema engagement with the big screen – Milano 5 & 6
  • One-on-one meetings to discuss customers’ unique needs - Neopolitan 4
Taking immersive cinema to the next level
Todd Hoddick, Vice President of Global Entertainment for Barco, will help kick-off the show by sharing his insights on immersive cinema as part of a panel discussion: “The Three ‘S’s of the Immersive Cinema Experience: Sight, Sound & Seats” on Monday, April 20 from 9:45 am -12:45 pm in the Palace Ballroom III.

Barco Contacts:

Stephanie Vlegels

Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Tyler West Tyler West
Corporate Marketing Director, North America
Barco nv
Telephone +1 678-512-6107

Vickie Yueh Vickie Yueh
Press and PR contact APAC and GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site

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More Barco Press Releases: Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs Jun 19, 2017 Coca-Cola joins Barco Lobby Experience at CineEurope Jun 15, 2017 Barco’s Two New Smart Laser Projectors Allow Large-Screen Cinemas to Benefit from Low TCO Jun 14, 2017 Barco Turns its Vision for the Future of Cinema into Reality at CineEurope 2017 Apr 20, 2017 Futureworks (India) Joins the Revolution By Trusting in Barco 4K Cinema Apr 11, 2017 Barco Helps Awaken the Force at Star Wars Celebration Orlando 2017 as the Official Laser Projection Provider Mar 30, 2017 Barco to Install its Flagship Laser Fleet Across All Reel Cinemas Screens in Dubai Mar 30, 2017 CMX Opens First All-Laser Illuminated Theater on the US East Coast with Barco Smart Laser Cinema Projectors Mar 29, 2017 The Recall, Starring Wesley Snipes, Set to Premiere on June 2nd in Barco Escape Theaters Across North America Mar 28, 2017 Lotte Cinema (South Korea) Illuminates the World’s Biggest Screen with Flagship Laser Projection By Barco Mar 28, 2017 Central Cinema Brings Smart Laser Cinema Experience to Japanese Audiences Mar 27, 2017 Barco Leads Global Movement to All-Laser Projection for Cinema, Driving Industry’s Adoption of the Technology as the New Standard in Movie Exhibition Mar 24, 2017 Barco Launches Smartcare 10-Year Light Output Guarantee to Offer Exhibitors Peace of Mind Mar 14, 2017 Barco Demonstrates Innovative Cinema Concepts at CinemaCon, Elevating Premium Movie Experiences and Operational Efficiency Across the Theater Jan 30, 2017 Vision Media Management and Barco Entering A Strategic Alliance Agreement to Deliver Turnkey Digital Lobby Media Experiences Jan 20, 2017 Barco Is Honored with the Appointment of its Senior VP Entertainment Wim Buyens as Chairman of the Advanced Imaging Society Dec 7, 2016 Barco Showcases Future Cinema Technology at CineAsia 2016 Dec 7, 2016 Barco Laser Stars in Yeosu’s ‘All-Laser Multiplex’, A First in Korea Dec 6, 2016 Barco Spurs Conversion to Laser Cinema Projection with the Launch of 7 New Laser Cinema Projectors More
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