Moviegoers will be eager to get to their local Carmike theater early starting next month to participate in a new on-screen interactive platform the company is offering in partnership with TimePlay Inc., a leader in the multi-player interactive industry, has announced today that they have teamed up with Carmike Cinemas Inc., a leading entertainment, digital cinema and 3-D motion picture exhibitor, to offer its proprietary social mobile platform starting on about 100 screens at Carmike theaters across the U.S.
By downloading the free TimePlay app on their smartphones and tablets, moviegoers will be able to interact in real-time with content on the big screen, compete for prizes and receive special offers from Carmike and TimePlay’s proprietary technology transforms a smartphone into a game controller, which consumers can use to control outcomes on the big screen as they participate in interactive experiences, sparking live, friendly competition between family, friends and strangers in the theater.
“Waiting for the movie to start has never been more entertaining, or engaging,” said Carmike Cinemas President and CEO David Passman. “The new TimePlay technology is also part of our company’s strategy to increase alternative content revenues, while at the same time, enhancing the movie-going experience for our The platform has become so popular that consumers are coming to TimePlay-activated theaters earlier and participating more in the movie-going experience. TimePlay first deployed its interactive platform at Cineplex Inc., one of North America’s largest cinema operators, in 2011. Cineplex now offers the TimePlay platform on 725 screens across Canada and regularly achieves a 40 percent participation rate among frequent moviegoers and a 35 percent redemption rate for advertising offers. Successful pilot programs have also been run in Mexico and Europe, where the participation is as high as 70 percent.
“TimePlay is very popular with consumers and with advertisers,” said Jon Hussman, President and CEO of TimePlay Inc. “Our new partnership with Carmike represents our first major step into the U.S. and we’re thrilled to be working with a company known to be an innovator in the exhibition industry.”
TimePlay is an asset for advertisers wanting to get in front of a captive pre-show audience. It scores an impressive 93 percent for advertising awareness and 94 percent for correct brand association – significantly outperforming the same metrics for television advertising. TimePlay’s platform also includes technologies that enable interactivity in advertising and trailers, in gaming and at business meetings, which allows attendees to participate in real-time polls and Q&A sessions and receive information directly to their mobile device.
The TimePlay app is available for iOS, Android, Windows and Blackberry devices.