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Los Angeles and Las Vegas—Apr 21, 2015

CJ 4DPLEX Signs Deals with Leading Global Movie Exhibitors

PVR Ltd., Logix City Centre, Noida, India, and Two Japanese Multiplexes Introducing the 4DX Cinema Experience to Moviegoers
CJ 4DPLEX (BOOTH #2003), the world’s first 4D cinema company for full feature films, announced today at CinemaCon in Las Vegas that it has signed deals with the Indian exhibitor, PVR Ltd., and two Japanese exhibitors to bring 4DX technology to their movie theatres.

PVR Ltd., the largest multiplex chain in India, will launch the 4DX technology at PVR Cinemas this year at itsfirst Superplex, a 15-screen multiplex at Logix City Centre in Noida, India. This will make the SuperplexIndia’s most advanced cinematic viewing experience, strategically located in the heart of the city, bringing the audience world class formats including IMAX, ECX, PVR Premier, PVR Gold Class, PVR 4DX and PVR Playhouse.  
 
While addressing the media at a signing ceremony at CinemaCon, Mr. Gautam Dutta, CEO PVR Ltd. said, “We are excited about our association with CJ 4DPLEX. India is a land of cinema lovers. The country has an immense potential to both produce and consume movies in various formats. Introducing 4DX at PVR Cinemas will be another step to offer finest movie experience to our patrons here. PVR has always aimed to give the best to its audiences and we see a promising future for this technology in our country.” 
 
Mr. Byung Hwan Choi, CEO of CJ 4DPLEX said, “Our partnership with PVR is a great opportunity for 4DX to accelerate expansion in the world’s largest film-producing country. Being loved by the Indian moviegoers is a worthwhile challenge for us, and we are eager to achieve it. We look forward to a successful partnership with PVR.” 
 
CJ 4DPLEX is also expanding its reach in Japan.  It has announced today that, as of March 31, it signed with Harima Enterprise to bring a 96-seat 4DX auditorium to a newly built multiplex in Himeji city, Japan. Located in the center of Hiroshima, Kobe, and Osaka, the Himeji 4DX site is anticipated to play a key position providing a totally new entertainment platform in this area. Additionally, another top-tier Japanese exhibitor is scheduled to sign in the last week of this month, becoming 4DX’s sixth partner exhibitor in Japan – the second largest number of partners in a single country thus far, behind only China. 
 
Since its first 4D screening of Avatar in 2010, CJ 4DPLEX has brought more than 23,000 4DX seats to 170 theatres in 33 countries – opening on approximately one new screen every week as theatres recognize the power of being able to offer a wider range of formats and differentiated movie-going experiences to its patrons. In 2014 alone, 4DX launched 53 new screens compared with 47 in the previous year. Globally, 4DX has attracted more than 20 million attendees as of January 2014, and it is expected to pass 30 million by the end of 2015.
 
CinemaCon attendees and press can visit 4DX in booth #2003.
 
About 4DX by CJ 4DPLEX
CJ 4DPLEX is operating 4DX, the world’s first 4D-technology based cinema for feature films. Headquartered in Seoul and with international offices in Los Angeles and Beijing, the company provides immersive cinematic experience through 4DX auditoriums for exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. A visit to the 4DX brings a virtual journey through an all-encompassing experience not limited to just audio and video. 4DX presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals on-screen. Since 2010, more than 200 Hollywood titles were screened in 4DX. As of April 2015, there are more than 23,000 4DX seats across 170 sites in 33 countries. For more information, please visit: Homepage: www.CJ4DX.com / Facebook:www.facebook.com/4dxusa (USA) & www.facebook.com/4dplex (International)
 
About PVR
PVR Ltd. is the largest and the most premium film and retail entertainment company in India. Since its inception in 1997, the brand has redefined the way people watch movies in India. PVR currently operates a cinema circuit comprising of 471 screens at 106 properties in 44 cities pan India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons at PAN India level. Currently amongst the top 10 cinema companies in the world with respect to admissions per screen, PVR has entered the World Economic Forum's List of Fastest-Growing 'Global Growth Companies'.
 
About Harima Enterprise 
With the head office located in Hyogo prefecture in Japan, Harima Enterprise Co., Ltd. was established by Sanyo Enterprise Co., Ltd. (Current EMIS Enterprise Co., Ltd.) in 1984 to operate movie theaters. It is currently operating “Cine Palace Sanyo-Za” in Himeji city. It will open a 12-screen cinema complex “Earth Cinemas Himeji” equipped with modern facilities in a commercial facility named “TERRASO Himeji”, which is scheduled to open by EMIS Enterprise Co., Ltd. in a redeveloped area 2 minutes by walk from Himeji station of Japan Railways in the summer of 2015.

About CJ 4DPLEX: CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Since 2009, more than 420 Hollywood titles have been screened in 4DX. As of May 2017, more than 46,000 4DX seats operate in 375 auditoriums spanning 48 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. CJ 4DPLEX Directory page
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More CJ 4DPLEX Press Releases: May 22, 2017 “Pirates of the Caribbean: Dead Men Tell No Tales” Set to Debut in ScreenX Format May 18, 2017 CJ 4Dplex Grows European 4Dx Footprint By 65% in One Year May 4, 2017 Marvel Studios’ Guardians of the Galaxy Vol. 2 Released in 4DX Across 47 Countries Worldwide Apr 28, 2017 4DX to Open First Theatre in Qatar through Partnership with VOX Cinemas Apr 3, 2017 CinemaCon Attendees Sway, Twist (And Shout!) While Demoing 4DX Mar 29, 2017 4DX Announces Australian Debut Through New Partnership with Village Cinemas Mar 27, 2017 CJ 4Dplex Introduces New Seat Motions Sway and Twist, Unveils VR Sports Attraction Unit Mar 23, 2017 4DX Motion Seats and Environmental Effects Coming to Rio for First Time Feb 22, 2017 4DX Comes to Austrian Theatres for the First Time Feb 3, 2017 4DX Bringing Moviegoers into the Action with Early 2017 Releases Jan 23, 2017 CJ CGV’s Flagship U.S. Theatre Holds Grand Opening January 27 In Buena Park Jan 13, 2017 4DX to Debut in Norway this March at Ringen Theatre in Oslo Dec 27, 2016 4DX Finishes 2016 with Record 15 Million Movie-goers Grossing $200 Million at Worldwide Box Office Dec 8, 2016 CJ 4DPLEX Signs Deals with Leading Asian Movie Exhibitors at CineAsia 2016 Dec 1, 2016 CJ 4DPLEX, the Provider of 4DX to Merge with SIMULINE, Attraction Technology Experts Nov 28, 2016 First 4DX Theatre Comes to France Through Partnership with Les Cinémas Gaumont Pathé Nov 7, 2016 CJ 4DPlex Continues to Dominate 4D Cinema Marketplace as Number of 4DX Screens in Operation Passes 300 in 42 Countries Nov 1, 2016 Canada’s First 4DX Auditorium Opens This Friday at Cineplex Cinemas Yonge-Dundas and VIP Oct 20, 2016 Cinépolis to Bring 4DX to 12 Additional Sites in United States, India, Spain and Across Latin America, Reaching a Total of 61 Sites by End of 2017 Sep 14, 2016 "Hardcore Henry" Producer’s New Film "We Kill Death" to Be First Feature Made for 4DX and ScreenX More
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