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Kuurne, Belgium—Feb 21, 2006

Barco offers 3 European theater owners a free one-month trial of Digital Cinema during annual MEDIA Salles training.

Barco Media & Entertainment is proud to announce that it will host, for the third time, the MEDIA Salles seminar "DigiTraining Plus: New Technologies for European Cinemas", from 5-9 April 2006 in Belgium (Kuurne). During the seminar, a unique prize draw will take place as Barco offers 3 of the trainees a free, full digital cinema solution to experience for one month in their theater.

MEDIA Salles, an organization supported by the European Union's MEDIA Program and the Italian Government, whose objective is to foster the theatrical distribution of the European film, is organizing the seminar "DigiTraining Plus: New Technologies for European Cinemas" at Barco’s Kuurne site in Belgium. The 4-day course includes seminars and presentations on the main issues facing the digital cinema industry today, and aims to provide attendees with a full overview of the financial, business and technical issues surrounding digital transition.

To ensure exhibitors get a real taste of Digital Cinema, Barco offers 3 attendees the opportunity to test an integrated Digital Cinema Solution (projector and server) free for one month in their own theater. “As the leading supplier of Digital Cinema projectors in Europe, we strongly believe we have an important role in educating the cinema world on all aspects of digital cinema” comments Nico Vernieuwe, Vice President Sales & marketing of of Barco’s Media & Entertainment division.

The main topics of the seminar include an overview of the current business and finance models, the present state of the European market for digital screening, the definition of DCI compliance, an overview of available digital and alternative content, a ‘technical requirements’ training and case studies of European companies that have rolled-out digital cinema. Visits to cinemas in Belgium utilizing digital projection are also on the program. All this takes place in an interactive atmosphere that encourages discussion and exchange of information between participants.

Mr Tero Koistinen, Project Manager at North Karelia P. (Finland) participated in the previous two seminars, and states: “To get updated at least once a year is very important for me. I found the lessons held in 2004 and in 2005 extremely educational and I also had very good talks with the other participants outside the sessions: for instance, I learnt new elements and new ideas that I could use in my work and I listened to the experiences of people from a range of different countries.”

The provisional program of this year’s seminar will be posted shortly on
This residential course is organized in collaboration with Barco and will be held at the company’s Kuurne site (Belgium). Space is limited and seats are filling rapidly. Should you be interested in attending, an application form can be downloaded from

For further information on the seminar, please do not hesitate to contact MEDIA Salles:

MEDIA Salles
Erica Guerini
Via Soperga, 2
I-20127 Milan
Tel.: +39.02.66984405
Fax: +39.02.6691574

Barco Contacts:

Stephanie Vlegels

Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Tyler West Tyler West
Corporate Marketing Director, North America
Barco nv
Telephone +1 678-512-6107

Vickie Yueh Vickie Yueh
Press and PR contact APAC and GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Media Salles: The MEDIA Salles project operates within the framework of the European Union's MEDIA Plus Programme, with the support of the Italian Government. The end objective of MEDIA Salles is to foster theatrical distribution of European audiovisual products. This aim is pursued both by high profile campaigns involving Europe's cinema exhibitors and by initiatives to raise the visibility of European productions with industry players and potential audiences, creating specialized information channels on a global scale. Thus the current initiatives from MEDIA Salles dovetail in a program with a triple focus – training, promotion and information – and maximum combined effect. Media Salles Directory page
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