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Seoul, Korea and New York—Jul 31, 2015
New York to become 2nd U.S. Market to have 4DX Cinemas
CJ 4DPLEX’s New Partnership with Regal Cinemas Paves Way for 2 Manhattan Movie Theatres to Offer Immersive Consumer Experience
CJ 4DPLEX, the world’s first 4D cinema company, announced today that it has entered into a new partnership with Regal Cinemas, the largest theatre circuit in the United States. The agreement will bring 4DX technology to two movie theatres in Manhattan, making New York the second major city in the United States to offer the immersive five-sense cinematic experience.
The two Manhattan theatres are: Regal Union Square Stadium 14, one of Regal’s top grossing theatres, located at 850 Broadway and Regal E-Walk 13 located at 247 West 42nd Street in Times Square.
The 4DX technology from CJ 4DPLEX enhances the on-screen visuals of action-packed blockbusters, stimulating all five senses through special effects such as motion, wind, fog, rain, lighting, vibrations and scents to enable a completely immersive event that transcends the traditional cinema experience. The result is that 4DX, going far beyond 3D, offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.
A sampling of blockbuster movies that have already screened in 4DX theatres range from Transformers: Age of Extinction, Furious 7 and Avengers: Age of Ultron, to Jurassic World Dawn of the Apes and San Andreas.
“As a theatre chain that prides itself on being cutting edge, we at Regal are very excited to continue our partnership with CJ 4DPLEX while growing the 4DX arena in the United States with these two launches,” said Regal Cinemas Chief Technical & Theatre Operations Officer Rob Del Moro. "New York City moviegoers are going to be in for an incredible cinematic treat later this year."
“We are very excited to be partnering with America’s largest theatre chain to bring our state-of-the-art immersive movie experience to the city that never sleeps,” said Mark W. Shaw, CEO of CJ 4DPLEX America. “Based on our experience around the world introducing 4DX to the industry, we are confident that our launches in New York will mark the beginning of a long and prosperous relationship between our companies.”
CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live’s 4DX Auditorium has generated $1.7 million in revenue which is triple the total from the previous year and attendance has doubled during the same period since the conversion. Also, the theatre moved up nearly 40 spots in overall U.S. box office rankings.
Since debuting with a 4D screening of Avatar in 2010, there are now more than 23,000 4DX seats operating in 182 theatres in 34 countries – opening on approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. To date 4DX has been introduced around the world in such countries as Mexico, China, Brazil, Bulgaria, Chile, Colombia, Croatia, Czech Republic, Guatemala, Hungary, Indonesia, Japan, Korea, Peru, Poland, Russia, Taiwan, Ukraine, the United Arab Emirates and Venezuela, among others.
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,324 screens in 569 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of June 30, 2015. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
About CJ 4DPLEX:
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 400 Hollywood titles have been screened in 4DX. As of January 2016, 4DX reaches over 43,000 seats in operation at more than 350 auditoriums in 44 countries. For more information, please visitwww.cj4dplex.com.
CJ 4DPLEX Directory page
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