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Las Vegas—Apr 24, 2015
Chinese Laser Technology Debuts In CinemaCon 2015
largest film technology conference and exhibition, CinemaCon took place this
week in Las Vegas. This year's most important cinema technology event was not
only dedicated to Hollywood movie releases, the catwalks on the red carpet, or
the film and content production companies, but also the cutting-edge high-tech
equipment maker's debut at this exhibition. The leaders in laser display
technology; CFG - Appotronics Digital Cinema Technology Co. Ltd (CFG Appo) and
Barco both displayed their proprietary ALPD® laser display cinema projectors at
this exhibition, which drew prominent attention and applause from theatre
owners and projector makers alike.
ALPD® is a disruptive laser technology offering brighter
image and substantial cost savings. It significantly enhances 3D film
brightness and offers a unique 3D viewing experience. Further, ALPD provides
seamless support to polarized 3D systems including high gain silver screens,
which enhances the moviegoer's experience in viewing 3D content up to 10 foot
lambert on the screen.
ALPD® laser technology has solved the long existing RGB
laser related speckle issue, which caused serious image quality and
degradation. As a result, ALPD® laser technology offers a speckle free bright
image with a cost efficient, reliable and compact design for the projection
"ALPD® laser technology fully supports DCI standard
and meets the required color performance, and its color uniformity and contrast
specifications outperform all lamp based projectors. In addition the power
consumption of the ALPD® laser projection system is 50% lower than Xeon and RGB
laser." Thereby making ALPD the leader in industry transformation focused
on the replacement of lamp based projectors.
The CEO of CFG Appo, Dr. Yi Li, shared a brief history of
ALPD laser technology development during a CinemaCon press conference. It all
started in Silicon Valley more than 10 years ago, where a group of scientists
led by Dr. Yi Li dedicated themselves to making a breakthrough in the solid
state lighting frontier, for replacing lamp based projection system. After
several years of tireless efforts they succeeded in developing a laser phosphor
light source which is the fundamental technology behind ALPD laser.
CFG Appo leads the cinema world into the laser age
The Chinese film industry is leading the transformation
into ALPD laser technology and CFG has been in the forefront of adopting the
ALPD laser projectors, thereby giving the Chinese movie goers a head start, who
have already enjoyed the crispy images of laser light source for a year. Mr.
Lin, General Manager of CFG, sponsored the premiere of "Transformers: Age
of Extinction" in June 2014 at China Film International Movie Club of OCT
Bay in Shenzhen, China. This year CFG Appo is sponsoring the premier of
"Fast & Furious 7" in Lumiere Cinema Beijing with ALPD® laser
During 2015 CFG Appo plans to make retrofit installations
at 300 ALPD® laser light modules at selected cinema screens nationwide in China
and in 2016, it plans to substantially expand the installation of ALPD® laser
technology to 3000 screens worldwide.
The cinema industry experts present at CinemaCon were
very impressed by the ALPD® laser project or demonstration, one expert stated
that, "ALPD® laser technology is truly a disruptive force for the
projector light source, and it outdates other projection light source in just a
blink of eye." CFEC, Mr. Lin Ming Jie concurred with the experts opinion
and further added that he is very proud of the ALPD technology, which was
created and developed in CFG Appo and has brought an enhanced movie experience
to Chinese viewers, that could be duplicated in other countries soon.
Appotronics was originally founded in Silicon Valley in
2004 and is headquartered in Shezhen, China since 2010. Appotronics is a
prominent global designer and developer of laser phosphor based light module
for ultra bright light applications and holds more than 500 patents in the
laser phosphor technology area. ALPD® developed by Appotronics has been widely
used in various display applications, including the world 1st 100" laser
TV introduced by LG electronics in 2013 CES. Appotronics recently developed and
introduced the brightest laser phosphor module for digital cinema projectors
and is leading the transformation of lamp based cinema projectors to
cutting-edge laser phosphor based digital cinema projectors.
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