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Los Angeles and Seoul—Sep 1, 2015
4DX Cinema to Make Chicago Premiere This Fall
Through Partnership with Marcus Theatres, Immersive Movie Experience Debuting in Third U.S. Market; Gurnee Cinema Installation to Open by End of the Year
CJ 4DPLEX, the world’s first 4D cinema company, announced today that it has entered into an agreement with Marcus Theatres®, the fifth-largest theatre chain in the United States, to bring 4DX technology to the Chicago market for the first time. After having its U.S. debut in Los Angeles last year, and announcing plans to be available in two New York theatres later this year, this new relationship paves the way for the immersive five-sense cinematic experience to its third U.S. market.
The first 4DX location in the Chicago DMA will be Marcus Gurnee Cinema. It is expected to begin construction shortly, to open in November.
“We have seen incredible success in the U.S. thus far, beginning with the premiere of 4DX in Los Angeles just over a year ago. With this agreement, our immersive cinema technology will be in three of the top four U.S. cinema markets by the end of the year, and we see this momentum continuing into 2016,” said Mark W. Shaw, CEO of CJ 4DPLEX America. “Marcus Theatres is an ideal partner as we look to expand into new locations, and we can’t wait for fans in the Windy City to experience movies in a unique, new way later this year.”
The 4DX technology from CJ 4DPLEX enhances the on-screen visuals of action-packed blockbusters, stimulating all five senses through special effects such as motion, wind, fog, rain, lighting, vibrations and scents, to enable a completely immersive event that transcends the traditional cinema experience. The result is that 4DX, going far beyond 3D, offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.
“It is important that we continue to bring options to guests that help create the ultimate movie-going experience,” said Rolando Rodriguez, president and chief executive officer of Marcus Theatres. “We have invested in a wide variety of amenities across many of our theatres, including seating, food and beverage options and premium large format screens. Now we are excited to bring another unique, experiential offering to guests at Gurnee Cinema through 4DX.”
CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live’s 4DX Auditorium has generated $1.7 million in revenue, which is triple the total from the previous year, and attendance has doubled during the same period since the conversion. Also, the theatre moved up nearly 40 spots in overall U.S. box office rankings. As previously announced, two Manhattan locations are slated to open in the fourth quarter of this year: Regal Union Square Stadium 14 and Regal E-Walk 13.
Since debuting with a 4D screening of Avatar in 2010, there are now more than 26,000 4DX seats operating in 187 theatres in 34 countries – opening approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. To date 4DX has been introduced around the world in such countries as Brazil, Bulgaria, Chile, China, Colombia,Croatia, Czech Republic, Guatemala, Hungary, Hong Kong, Israel, Japan, Korea, Mexico, Peru, Poland, Russia, Switzerland, Taiwan, Ukraine, the United Arab Emirates, the United Kingdom and Venezuela, among others.
A sampling of blockbuster movies that have recently screened in 4DX theatres range from Transformers: Age of Extinction, Furious 7 and Avengers: Age of Ultron, to Jurassic World, Dawn of the Planet of the Apes and San Andreas.
About CJ 4DPLEX:
CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Since 2009, more than 420 Hollywood titles have been screened in 4DX. As of May 2017, more than 46,000 4DX seats operate in 375 auditoriums spanning 48 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company.
CJ 4DPLEX Directory page
About Marcus Theatres:
Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin.
Marcus Theatres Directory page
More CJ 4DPLEX Press Releases:
May 22, 2017
“Pirates of the Caribbean: Dead Men Tell No Tales” Set to Debut in ScreenX Format
May 18, 2017
CJ 4Dplex Grows European 4Dx Footprint By 65% in One Year
May 4, 2017
Marvel Studios’ Guardians of the Galaxy Vol. 2 Released in 4DX Across 47 Countries Worldwide
Apr 28, 2017
4DX to Open First Theatre in Qatar through Partnership with VOX Cinemas
Apr 3, 2017
CinemaCon Attendees Sway, Twist (And Shout!) While Demoing 4DX
Mar 29, 2017
4DX Announces Australian Debut Through New Partnership with Village Cinemas
Mar 27, 2017
CJ 4Dplex Introduces New Seat Motions Sway and Twist, Unveils VR Sports Attraction Unit
Mar 23, 2017
4DX Motion Seats and Environmental Effects Coming to Rio for First Time
Feb 22, 2017
4DX Comes to Austrian Theatres for the First Time
Feb 3, 2017
4DX Bringing Moviegoers into the Action with Early 2017 Releases
More Marcus Theatres Press Releases:
Nov 24, 2015
4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015
HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015
Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Dec 13, 2013
Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013
Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011
Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011
Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
Aug 17, 2011
Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®
Aug 17, 2011
Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
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