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Basingstoke, UK—Dec 17, 2015

Cine Center Is First Latin American Customer for Dual 4K Projection

Bolivia’s leading movie theatre chain strengthens its commitment to Sony 4K with four SRX-R515DS installations in La Paz and Santa Cruz
Bolivia’s biggest cinema operator is the first customer in Latin America for Sony’s high-brightness SRX-R515DS 4K dual projection system for large screens.

Cine Center has installed a total of four SRX-R515DS systems – with two systems now operational in the Bolivian capital La Paz and a further pair in Santa Cruz.
Consistent growth has seen Cine Center established as the market-leading 4K cinema chain in Bolivia. In total, the forward-looking operator has installed over 50 Sony 4K projectors at sites across La Paz, Santa Cruz, Cochabamba, Quillacollo and Riberalta. Many of Cine Center’s 4K screens are 3D-ready. In addition, projectors in several of its cinemas are controlled by Sony’s Theatre Management System that handles playlists and scheduling for each screen from an intuitive PC interface.
Cine Center owner Jordi Chaparro and President of holding company Grentidem Group has been a longstanding advocate of Sony projection technology: “I first experienced the astonishing quality of Sony 4K at our Megacine multiplex in Italy – and since then it’s been the default choice for all our cinemas in Europe and Latin America. 
“Low running costs and high reliability have already made Sony 4K the perfect partner for our ambitious expansion plans”, adds Chaparro. “And now with the arrival of a high-brightness dual projection solution, patrons can enjoy a truly spectacular experience on our largest screens.”
“Jordi Chaparro has consistently chosen the most advanced projection technologies for the benefit of his customers”, notes Enrico Ferrari, Digital Cinema Account Manager, Sony Professional Solutions Europe. “We’re delighted that Cine Center is leading the way once again as Latin America’s first customer for our dual 4K projection system – joining our other customers in the US and Europe who are enthusiastically adopting the SRX-R515DS as the ideal high-brightness answer for big screens.”
The best-looking 4K pictures for larger cinema screens
The SRX-R515DS dual 4K projection system combines two SRX-R515 projectors into a high-brightness, DCI compliant system brings industry-leading Sony 4K picture quality and contrast in 2D and 3D plus low ownership costs to mid-sized and larger cinemas. 

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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