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Torrance, CA—Jan 27, 2016

Cinema Industry Movers & Shakers Feel “The Force” Of “Star Wars: the Force Awakens” in Mediamation MX4D®

Representatives from Disney, Lionsgate, Dolby, All Media Capital and other movie industry entities were among the crowd at the MediaMation (MMI) MX4D® VIP screening of Disney’s mega-blockbuster, “STAR WARS:  THE FORCE AWAKENS,” January 20, 2016 at the Plaza Stadium Cinemas 14 in Oxnard, CA.  

MX4D® is MediaMation’s uniquely branded “4D” motion EFX system.  This emerging technology, growing in popularity across the globe,  allows theatre patrons to “feel” certain action sequences of a major Hollywood blockbuster, as well as those of locally produced feature films, via carefully programmed “pitch, roll, and heave” motion EFX,  air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself.

The  highly successful, VIP “STAR WARS: THE FORCE AWAKENS” MX4D® screening served as a culmination of events associated with the International Cinema Technology Association (ICTA) conference running Jan. 18-20  in Los Angeles.  Prior to the screening, attendees enjoyed a gourmet box meal and champagne aboard a chartered bus, courtesy of MMI, running from the ICTA conference at the Universal Hilton to the Oxnard venue.  Once arriving at the theatre, ICTA members and select industry guests were treated to soft drinks and popcorn, compliments of Santa Rosa Entertainment Group, before settling into their seats to hear brief welcoming remarks from MMI CEO Alison Jamele, CTO Dan Jamele and Head of Cinema Sales, Heather Blair.

Reacting to “STAR WARS: THE FORCE AWAKENS” in the MX4D® format, Jeff Thomas, President, All Media Capital, remarked:  “It totally immerses the viewer into the film. It’s something that you cannot get at home. Absolutely incredible, awesome technology. Great experience.”  
 
Added Michael Archer, ICTA President and Vice President, WW Cinema Sales, Dolby Laboratories. “It was a lot of fun – my son really enjoyed it. I thought it [4D] definitely added to the experience.”

Blair summed up the impact of the event: “We value the ICTA and look forward to the LA Seminar Series every year. We invited ICTA members for a special VIP screening of “STAR WARS: THE FORCE AWAKENS” to show them MX4D® at its finest. The overall reaction was extremely positive.

“We also invited ‘super fans’ to attend and address the audience,” Blair continued. “The super fans -- a group of locals who evangelize MX4D® -- explained how they discovered MX4D® and why they don’t see a movie if it’s not in this format.  Their authentic enthusiasm was well received and duly noted.  As we grow both domestically and internationally, knowing  that fans of MX4D® forego seeing a movie in other formats is very interesting and important to both Distribution and Exhibition.”



About MediaMation, Inc.:
18,000 MX4D immersive EFX theater seats are in use in 160 cinemas worldwide.
For 25 years, MediaMation, Inc. has provided innovative technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theaters and seats, including its MX4D® Motion EFX technology.
MMI also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. 
MediaMation, Inc. Directory page
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More MediaMation Press Releases: Mar 27, 2017 TCL Chinese Theatre in Hollywood Announces Plans for the First Ever MX4D Motion EFX Esports Theater Feb 22, 2017 Mediamation Marks 100th MX4dⓡ Theater Installation During Omnijoi Cinema’s 60th Theater Opening Celebration in Shanghai, China Feb 22, 2017 MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains Nov 15, 2016 MediaMation names new CEO and continues global growth of MX4D® theatres with Wanda Group Apr 13, 2016 4D Cinema Innovator Mediamation, Inc. Expands Footprint In Domestic & Global Markets with Greatest Strides in China Feb 23, 2016 4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation In the Philippines. Dec 17, 2015 New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai Apr 22, 2015 4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc. Feb 3, 2015 Immersive 4D Movie Leader Mediamation, Inc. is High-Visibility Player at ICTA Oct 27, 2014 Heather Blair Joins Mediamation Team Full Time as Head of Cinema Sales Mar 26, 2014 US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology. Mar 19, 2014 MediaMation Inks Deal with Cine Colombia, Colombia’s Largest Theater chain to Roll Out 4D/5D Motion Effects Theaters Powered by MediaMation’s X4D® Motion Technology More
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