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Seoul, Korea and New York—Mar 7, 2016

First 4DX Theater in New York Opens with “Batman V.Superman” In Union Square March 25

Partnership with Regal Cinemas Brings Groundbreaking Immersive Film Technology to the Regal Union Square Stadium 14
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects today announced the opening dates for the first two 4DX theaters in New York City in partnership with Regal Cinemas, the largest theatre exhibitor in the United States. 4DX will launch in Manhattan on March 25 at theRegal Union Square Stadium 14, followed by the Regal E-Walk 13 opening on April 28.
 
The first film to premiere in 4DX in New York City will be the highly anticipated Batman v. Superman. The film stars Ben Affleck (Argo, Gone Girl) and Henry Cavill (Man of Steel) and is directed by Zack Snyder (300, Watchmen).
 
Regal Union Square Stadium 14 is one of Regal’s top grossing theatres, located at 850 Broadway, and the Regal E-Walk 13 is centrally located in the heart of Times Square at 247 West 42nd Street. These two movie theatres in Manhattan will become the 3rd and 4thauditoriums in the United States to host 4DX screens, along with theaters located in Los Angeles and outside Chicago.  
 
CJ 4DPLEX’s 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive experience that transcends the traditional cinema experience through special effects including motion-activated seats, wind, fog, rain, lightning, vibration, snow and scents.  4DX goes beyond 3D and large screen formats by adding visual, aural, olfactory and tactile dimensions to the film-viewing experience, perfectly syncing cutting-edge technology to the action onscreen.
 
CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014.  During its first year, the 104-seat Regal LA Live 4DX Auditorium generated $1.7 million in revenue, triple the total from the previous year. Attendance also doubled during the same period, and the theatre has moved up nearly 40 spots in overall U.S. box office rankings. 4DX opened its second screen in Gurnee, IL outside Chicago late last year.
 
“We are extremely excited to bring this immersive cinematic experience to New Yorkers. Launching in New York City is a milestone in 4DX’s expansion within the United States. From the success we’ve seen at the box office and from the overwhelmingly positive response we’ve received from audiences at L.A. Live, we have no doubt that these two new 4DX theaters will soon become two of the hottest entertainment spots in the city”, said Byung-hwan Choi, CEO of CJ 4DPLEX.
 
A sampling of the blockbuster movies that have already screened in 4DX theatres include Star Wars: The Force Awakens, Furious 7, Mad Max: Fury Road, Jurassic World and San Andreas.
 
There are now more than 30,000 4DX seats operating in 228 theatres in 37 countries – opening on approximately one new screen every two weeks as theatres recognize the power of the format. By the end of 2017, 4DX aims to be in 800 theaters worldwide.

About CJ 4DPLEX: CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX Directory page
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More CJ 4DPLEX Press Releases: Jun 22, 2017 4DX and Nordisk Film Cinemas Strike Deal to Bring Nine Additional Screens to Scandinavia Jun 9, 2017 PVR Cinemas launches its first 4DX screen in respective Bengaluru and Mumbai markets Jun 2, 2017 30 New 4DX Theatres to Open in Europe Via Partnership Between CJ 4Dplex And Les Cinemas Gaumont Pathe May 22, 2017 “Pirates of the Caribbean: Dead Men Tell No Tales” Set to Debut in ScreenX Format May 18, 2017 CJ 4Dplex Grows European 4Dx Footprint By 65% in One Year May 4, 2017 Marvel Studios’ Guardians of the Galaxy Vol. 2 Released in 4DX Across 47 Countries Worldwide Apr 28, 2017 4DX to Open First Theatre in Qatar through Partnership with VOX Cinemas Apr 3, 2017 CinemaCon Attendees Sway, Twist (And Shout!) While Demoing 4DX Mar 29, 2017 4DX Announces Australian Debut Through New Partnership with Village Cinemas Mar 27, 2017 CJ 4Dplex Introduces New Seat Motions Sway and Twist, Unveils VR Sports Attraction Unit Mar 23, 2017 4DX Motion Seats and Environmental Effects Coming to Rio for First Time Feb 22, 2017 4DX Comes to Austrian Theatres for the First Time Feb 3, 2017 4DX Bringing Moviegoers into the Action with Early 2017 Releases Jan 23, 2017 CJ CGV’s Flagship U.S. Theatre Holds Grand Opening January 27 In Buena Park Jan 13, 2017 4DX to Debut in Norway this March at Ringen Theatre in Oslo Dec 27, 2016 4DX Finishes 2016 with Record 15 Million Movie-goers Grossing $200 Million at Worldwide Box Office Dec 8, 2016 CJ 4DPLEX Signs Deals with Leading Asian Movie Exhibitors at CineAsia 2016 Dec 1, 2016 CJ 4DPLEX, the Provider of 4DX to Merge with SIMULINE, Attraction Technology Experts Nov 28, 2016 First 4DX Theatre Comes to France Through Partnership with Les Cinémas Gaumont Pathé Nov 7, 2016 CJ 4DPlex Continues to Dominate 4D Cinema Marketplace as Number of 4DX Screens in Operation Passes 300 in 42 Countries More
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