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Sacramento, Ca. USA—Apr 5, 2016

Barco Delivers the Future of Cinema Today, Showcasing its CinemaBarco Solutions at CinemaCon 2016

Barco, the global leader in digital cinema, returns to CinemaCon 2016, April 11-14 at Caesars Palace in Las Vegas, Nevada, to showcase the next step in its full line of groundbreaking cinema technologies, designed to engage audiences while delivering a higher level of operational efficiency for exhibitors.

At CinemaCon, attendees will be enthralled by CinemaBarco, Barco’s complete collection of cinema technology solutions. CinemaBarco is comprised of four key technologies: Barco Laser Projection, Barco Escape, AuroMax® and Barco Lobby Experience. Each of them has innovative attributes that offer a complete immersive and unique moviegoing experience before, during and after the show.

Barco Flagship Laser Projection delivers the pinnacle of image quality
The Barco Flagship Laser projector is a product resulting from many years of technology leadership and continuous research & development. It offers unprecedented image quality, providing a differentiated, cost-effective solution for Premium Large Format (PLF) and large auditoriums, while reducing complexity and operating costs for exhibitors. 

Recent independent and exhibitor surveys indicate that moviegoers give the highest image quality scores to Flagship Laser-illuminated screens. They also state that this premium experience would entice them to visit the cinema more frequently and that patrons are willing to pay a higher ticket price for the laser-projected movie, resulting in significantly higher revenues for exhibitors. These top-line indicators, combined with operational efficiencies and cost savings (from the elimination of lamp swaps), create a very solid business case for Barco’s Flagship Laser. 

Barco Laser Phosphor offers the perfect blend of cost efficiency and excellent image quality

Now, movie exhibitors can benefit from laser projection in every auditorium across their entire circuit, thanks to the introduction of Barco’s new economical line of Laser Phosphor cinema projectors. At CineAsia 2015, Barco introduced the DP2K-15CLP and the DP2K-20CLP, the first of a much broader wave of Barco Laser Phosphor projectors. The DP2K-20CLP, an 18,000-lumen laser phosphor projector for cinema, is an industry first, featuring three times the brightness of any other laser phosphor projector and lower operating costs than Xenon projectors. 

Barco’s laser phosphor projectors provide considerable cost savings and ease of use due to the elimination of costly projector lamps. An innovative cooling system enables long projector lifetime beyond 30,000 hours. Compared to lamp-based projectors, their optical efficiency is also significantly higher, decreasing electricity costs up to 50 percent. 

A unique laser phosphor retrofit module allows exhibitors who already own a Barco cinema projector to easily replace the lamp house with a laser phosphor module. 

Barco Escape - the ultimate, immersive cinema experience

Barco Escape is literally changing the way audiences watch movies, adding a fresh, exciting dynamic that redefines the cinema experience, making it truly immersive. An integral component of CinemaBarco, Barco Escape is helping establish the cinema as a unique entertainment destination, delivering fresh content in a compelling way that makes going to the movies, once again, a spectacular social event. This multi-screen, panoramic movie format treats audiences to an extraordinary time at the movies, enveloping them in the action, whether in a feature film, adrenaline-fueled alternative content, or bold branding campaign messages.

Barco Lobby Experience - captivating moviegoers from the moment they step through the doors

The Barco Lobby Experience is an innovative digital display system that envelops the moviegoer by transforming the ordinary cinema lobby into an immersive storytelling environment. Animated box office, concessions and menu boards, animated movie posters, and dynamic, custom multi-screen movie trailer presentations that span every screen, combine to create an engaging, revenue-generating entertainment center that brings the entire cinema to life. 

AuroMax® – providing the perfect complement to a premium visual movie experience
This revolutionary sound rendering technology, powered by Barco Audio Technologies (formerly IOSONO) and Auro Technologies, combines the best characteristics of object-based technology with the Auro 11.1 by Barco immersive sound format. The result: the most natural, acoustically perfect representation of standardized immersive sound – at up to half the cost of a typical object based sound system. 

Visit the CinemaBarco Showcase!
Monday, April 11 – Thursday, April 14

CinemaCon attendees can immerse themselves in all of these innovative sight and sound theater solutions by visiting the CinemaBarco showcase located at the Milano and Neopolitan Ballrooms and at the Barco Booth #2313A:
• Barco Lobby Experience – Hallway between Milano and Neopolitan ballrooms
• Barco Escape & Auro 11.1: dual-power sensation for immersive entertainment - Milano 5 & 6
• Flagship Laser (RGB) projection & AuroMax® – Neopolitan 1 & 2
• Laser phosphor projection – Neopolitan 3


Barco Contacts:

Stephanie Vlegels

Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com


Tyler West Tyler West
Corporate Marketing Director, North America
Barco nv
Telephone +1 678-512-6107
tyler.west@barco.com


Vickie Yueh Vickie Yueh
Press and PR contact APAC and GRC
Barco nv
Telephone +886 2 8771 0228
vickie.yueh@barco.com

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site

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More Barco Press Releases: Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs Jun 19, 2017 Coca-Cola joins Barco Lobby Experience at CineEurope Jun 15, 2017 Barco’s Two New Smart Laser Projectors Allow Large-Screen Cinemas to Benefit from Low TCO Jun 14, 2017 Barco Turns its Vision for the Future of Cinema into Reality at CineEurope 2017 Apr 20, 2017 Futureworks (India) Joins the Revolution By Trusting in Barco 4K Cinema Apr 11, 2017 Barco Helps Awaken the Force at Star Wars Celebration Orlando 2017 as the Official Laser Projection Provider Mar 30, 2017 Barco to Install its Flagship Laser Fleet Across All Reel Cinemas Screens in Dubai Mar 30, 2017 CMX Opens First All-Laser Illuminated Theater on the US East Coast with Barco Smart Laser Cinema Projectors Mar 29, 2017 The Recall, Starring Wesley Snipes, Set to Premiere on June 2nd in Barco Escape Theaters Across North America Mar 28, 2017 Lotte Cinema (South Korea) Illuminates the World’s Biggest Screen with Flagship Laser Projection By Barco Mar 28, 2017 Central Cinema Brings Smart Laser Cinema Experience to Japanese Audiences Mar 27, 2017 Barco Leads Global Movement to All-Laser Projection for Cinema, Driving Industry’s Adoption of the Technology as the New Standard in Movie Exhibition Mar 24, 2017 Barco Launches Smartcare 10-Year Light Output Guarantee to Offer Exhibitors Peace of Mind Mar 14, 2017 Barco Demonstrates Innovative Cinema Concepts at CinemaCon, Elevating Premium Movie Experiences and Operational Efficiency Across the Theater Jan 30, 2017 Vision Media Management and Barco Entering A Strategic Alliance Agreement to Deliver Turnkey Digital Lobby Media Experiences Jan 20, 2017 Barco Is Honored with the Appointment of its Senior VP Entertainment Wim Buyens as Chairman of the Advanced Imaging Society Dec 7, 2016 Barco Showcases Future Cinema Technology at CineAsia 2016 Dec 7, 2016 Barco Laser Stars in Yeosu’s ‘All-Laser Multiplex’, A First in Korea Dec 6, 2016 Barco Spurs Conversion to Laser Cinema Projection with the Launch of 7 New Laser Cinema Projectors More
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