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Las Vegas, NV—Apr 13, 2016

4D Cinema Innovator Mediamation, Inc. Expands Footprint In Domestic & Global Markets with Greatest Strides in China

Twenty New Theatres Installed Throughout China And Additional Fifteen-Twenty Commissioned By China’s Dadi Cinema Group; Plus New Sales in Thailand, Japan, Kuwait, Egypt, and United States Build Momentum For MX4D® Brand
Riding a wave of enthusiasm and demand for 4D cinema technology world-wide, next-generation interactive technology house MediaMation, Inc. (MMI) of Torrance, CA, USA announces the recent inking of numerous domestic and international deals, marking this one of the busiest last two quarters in the company’s 25-year history.

Topping off a flurry of sales activity, MMI just reached an agreement with China’s Dadi Cinema Group for 15-20 MX4D® theatres to be installed in 2016.  Dadi Cinema Group currently has 300 theatres with more than 15,000 screens and 180,000 seats.
Observes Heather Blair, Head of Cinema Sales: “It is exhilarating, watching our current cinema partners grow and add more MX4D® screens because they are doing well.  It’s also tremendously exciting when our partners introduce us to new cinemas around the globe, as they explain adding MX4D® has been great for their attendance numbers!”
MX4D® is MediaMation’s uniquely branded “4D” motion and special effects (EFX) system. In general, 4D refers to a new “immersive” cinema technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers, and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These multiple EFX are programmed to both sync with and enhance the action on the screen and sounds in the theatre for a more exciting and realistic movie-going experience.
Following is a break-down of MMI’s most recent sales by continent:
North America
National Amusements – Showcase Cinema de Lux Randolph
Building upon the highly successful summer 2015 debut of its MediaMation MX4D® Theatre in Revere, outside Boston, MA, the major exhibitor is adding a second MX4D® installation in May 2016 at Showcase Cinema de Lux Randolph, also located in the Boston suburbs.
China – 20 MX4D® Theatres Installed in Thirteen Chinese Cities;  Plus 15-20 Newly Announced
In Q4 2015 and Q1 2016, MMI expanded its presence in the Chinese market by adding a total of 20 MX4D® different installations scattered across thirteen cities, with the largest single installation being a 164-seat theatre.  Numerous chains have adapted MMI’s technology, including Wanda Cinemas, Jinyi Cinemas, Luxin Cinemas, Omnijoi Cinemas and many more.  The aforementioned Dadi Cinema Group deal will bring the total of new MX4D® theatres in China to as many as 40 and counting.
Sony Business Solutions Corporation – Movie on Yamagata; Japan
Fueled by the huge popularity of MX4D® in Japan, MMI’s exclusive Japanese distributor (Sony Business Solutions Corporation) sold a 112-seat theatre to company Movie on Yamagata, with installation slated for Q2 2016.
Sony Corporation of Hong Kong Distributorship – New Install in Bangkok, Thailand
MMI recently signed Sony Corporation of Hong Kong LTD. as an MX4D® distributor in Thailand. The first such install under this banner will be a 120-seat theatre at SF Group’s flagship SF World Cinema Theatre at the prestigious Central World Shopping Complex in Bangkok.
Middle East
Grand Cinemas – Kuwait
Major chain Grand Cinemas has purchased a 92-seat MX4D® theatre, shipping May 2016.
MISR International Films and Partners Shashat for Cinema – Cairo, Egypt
Also shipping May 2016 are two 80-seat MX4D® theatres for MISR International to install at Americana Plaza Mall, Sheikh Zayed; and Point 90 Cinemas.

About MediaMation, Inc.:
18,000 MX4D immersive EFX theater seats are in use in 160 cinemas worldwide.
For 25 years, MediaMation, Inc. has provided innovative technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theaters and seats, including its MX4D® Motion EFX technology.
MMI also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. 
MediaMation, Inc. Directory page
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More MediaMation Press Releases: Mar 27, 2017 TCL Chinese Theatre in Hollywood Announces Plans for the First Ever MX4D Motion EFX Esports Theater Feb 22, 2017 Mediamation Marks 100th MX4dⓡ Theater Installation During Omnijoi Cinema’s 60th Theater Opening Celebration in Shanghai, China Feb 22, 2017 MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains Nov 15, 2016 MediaMation names new CEO and continues global growth of MX4D® theatres with Wanda Group Feb 23, 2016 4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation In the Philippines. Jan 27, 2016 Cinema Industry Movers & Shakers Feel “The Force” Of “Star Wars: the Force Awakens” in Mediamation MX4D® Dec 17, 2015 New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai Apr 22, 2015 4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc. Feb 3, 2015 Immersive 4D Movie Leader Mediamation, Inc. is High-Visibility Player at ICTA Oct 27, 2014 Heather Blair Joins Mediamation Team Full Time as Head of Cinema Sales Mar 26, 2014 US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology. Mar 19, 2014 MediaMation Inks Deal with Cine Colombia, Colombia’s Largest Theater chain to Roll Out 4D/5D Motion Effects Theaters Powered by MediaMation’s X4D® Motion Technology More
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