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Seoul, Korea and New York—May 4, 2016

4DX Opens Second Theater in New York with Captain America: Civil War Amid North American Success

Pre-sales Point to Regal E-Walk 13 in Times Square Mirroring Triumph at Regal Union Square Stadium 14
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects, opens in its second New York City theatre this weekend in partnership with Regal Cinemas. The newly upgraded auditorium is located at the Regal E-Walk 13 and is the fourth that the cinema technology company has opened in the United States - coming as 4DX screens see success at the box office.
 
In March, the first 4DX theatre installation in New York opened at the Regal Union Square Stadium 14 and since then has generated stellar numbers at the box office. This weekend Captain America: Civil War will open in 4DX in the United States.
 
“The first US location opened in Los Angeles at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 with AEG in June 2014. Then last November we opened a screen in the Chicago area with Marcus. In March of this year, Union Square opened. The opening of our fourth screen in the United Sates is a big step for us. We are now stationed in the West, the Midwest and the East with all sites seeing great occupancy rates. We believe this will attract more US exhibitors who will seriously look at 4DX to help grow their business,” said Brandon Choi, COO, CJ 4DPLEX America.
 
CJ 4DPLEX’s 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive event that transcends the traditional cinema experience through special effects including motion-activated seats, wind, fog, rain, lighting, vibrations and scents. The result is that 4DX, going beyond 3D, adds visual, aural, olfactory and tactile dimensions to the film-viewing experience, and lends itself perfectly to high-energy movies.
 
During its first year, the 104-seat Regal LA Live 4DX Auditorium generated $1.7 million in revenue, triple the total from the previous year. Attendance also doubled during the same period, and the theatre has moved up nearly 40 spots in overall U.S. box office rankings. 4DX opened its second screen in Gurnee, IL outside Chicago late last year.
 
A sampling of the blockbuster movies that have already screened in 4DX theatres include Star Wars: The Force AwakensFurious 7Mad Max: Fury RoadJurassic World and San Andreas.
 
There are now more than 32,000 4DX seats operating in 240 theatres in 37 countries – opening on approximately one new screen every two weeks as theatres recognize the power of the format. By the end of 2016, 4DX aims to be in over 400 theaters worldwide.

About CJ 4DPLEX: CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX Directory page
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More CJ 4DPLEX Press Releases: Aug 3, 2017 CJ 4DPLEX Expands 4DX Footprint to Austria with Debut at Hollywood Megaplex Gasometer Aug 1, 2017 Innovative Cinema Format 4DX Has Record-Breaking Six Months with 9.3 Million Moviegoers and $ 110 Million in First Half of 2017 Jun 22, 2017 4DX and Nordisk Film Cinemas Strike Deal to Bring Nine Additional Screens to Scandinavia Jun 9, 2017 PVR Cinemas launches its first 4DX screen in respective Bengaluru and Mumbai markets Jun 2, 2017 30 New 4DX Theatres to Open in Europe Via Partnership Between CJ 4Dplex And Les Cinemas Gaumont Pathe May 22, 2017 “Pirates of the Caribbean: Dead Men Tell No Tales” Set to Debut in ScreenX Format May 18, 2017 CJ 4Dplex Grows European 4Dx Footprint By 65% in One Year May 4, 2017 Marvel Studios’ Guardians of the Galaxy Vol. 2 Released in 4DX Across 47 Countries Worldwide Apr 28, 2017 4DX to Open First Theatre in Qatar through Partnership with VOX Cinemas Apr 3, 2017 CinemaCon Attendees Sway, Twist (And Shout!) While Demoing 4DX Mar 29, 2017 4DX Announces Australian Debut Through New Partnership with Village Cinemas Mar 27, 2017 CJ 4Dplex Introduces New Seat Motions Sway and Twist, Unveils VR Sports Attraction Unit Mar 23, 2017 4DX Motion Seats and Environmental Effects Coming to Rio for First Time Feb 22, 2017 4DX Comes to Austrian Theatres for the First Time Feb 3, 2017 4DX Bringing Moviegoers into the Action with Early 2017 Releases Jan 23, 2017 CJ CGV’s Flagship U.S. Theatre Holds Grand Opening January 27 In Buena Park Jan 13, 2017 4DX to Debut in Norway this March at Ringen Theatre in Oslo Dec 27, 2016 4DX Finishes 2016 with Record 15 Million Movie-goers Grossing $200 Million at Worldwide Box Office Dec 8, 2016 CJ 4DPLEX Signs Deals with Leading Asian Movie Exhibitors at CineAsia 2016 Dec 1, 2016 CJ 4DPLEX, the Provider of 4DX to Merge with SIMULINE, Attraction Technology Experts More
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