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Digital Cinema Technology Aug. 23, 2017
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Seoul and Los Angeles—Dec 8, 2016

CJ 4DPLEX Signs Deals with Leading Asian Movie Exhibitors at CineAsia 2016

4DX Expanding Deeper into the Philippines through a New Alliance with SM Cinema
4DX Coming to 10 Screens in India  Agreeing to  Additional  Roll-Out with PVR Cinemas

   
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects has strengthened its hold on the Asian market by signing a new partnership with SM Cinema in the Philippines and signing a roll-out agreement with PVR Ltd (PVR Cinemas) in India. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre, December 6ththrough 8th.
 
4DX has formed a new partnership with SM Cinema, Philippine’s largest chain of cinemas in the country. The exhibitor holds a market share of 50%, operating 320 screens at 59 sites nationwide. In partnership with 4DX, SM Cinema will launch 14 4DX auditoriums, seven of which are expected to open by the end of 2019.
 
“Garnering more than 50% of the Philippines’ total cinema market share, SM commits to provide endless means for Filipinos to celebrate life.” says Edgar Tejerero, President of SM Lifestyle Entertainment Inc., “Now, we proudly welcome 4DX, the global sensation for a revolutionary cinematic experience, as part of SM Cinema’s wide chain of exceptional and innovative movie preferences.”
 
In addition to the new partnership, 4DX will expand its footprint in India, signing a roll-out agreement with India’s largest multiplex chain PVR Ltd,which opened India's first multiplex in 1997 and currently operates over 557 screens at 121 properties across 48 cities in India. The extended partnership between PVR and 4DX comes on the heels of a remarkable performance by the first 4DX site, which launched in New Delhi in March 2016. Through this roll-out agreement, PVR cinemas will retain its position as the largest provider of 4DX in India with 11 theatres. The new roll-out includes the installation of 4DX in PVR Cinemas’ highest grossing theaters in prime PVR locations in Bangalore and Mumbai.
 
“4DX offers an experience that is not only impossible to replicate at home, but also enhances the overall viewing experience. With more global exposure, the expectations of audiences are increasing as they look for added experiences that supplement the on-screen viewing. PVR, being an innovator in the cinema exhibition space in India, aims to fulfill this expectation by aligning itself with the world leaders in motion picture technology.” said, Ajay Bijli, chairman and managing director of PVR Ltd.

“We are excited to announce the start of our business with these significant partners in each country. Asia is the biggest market for 4DX, where it is available at 201 auditoriums in 11 countries. With this new partnership and roll-out plan, we will strengthen our standing in Asian market, the Philippines and India.” said Byung Hwan Choi, CEO of CJ 4DPLEX.
 
4DX is the fastest-growing premium cinema format, dominating the worldwide 4D cinema market. 4DX is operating over 40,000 available seats at more than 314 theatres in 42 countries.
  


About CJ 4DPLEX: CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX Directory page About SM Lifestyle Entertainment, Inc. (SMLEI): SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. that offers the best in movies, events, and leisure in the Philippines. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company has now grown 15 major brands which include: SM Cinema, Director’s Club Cinema, IMAX Theatre, XD: 4D Theatre, Mega Screen, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Snack Time, e-PLUS Tap to Pay, Galeón, Mall of Asia Arena, SM Tickets, and Blink.  SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle. SM Lifestyle Entertainment, Inc. (SMLEI) Directory page About PVR Cinemas: PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. PVR currently operates a cinema circuit comprising of 579 screens at 126 properties in 50 cities (18 states and 1 Union Territory), serving 75 million patrons annually. PVR Cinemas Directory page
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