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London—Jun 19, 2017

NEC Display Solutions Brings New Experiences to Large Cinemas with the NC3541L Projector

Bringing 4K projection and RB laser light source technology together, NEC delivers a compelling cinema solution for theatre operators
NEC Display Solutions Europe  today announced the launch of the NC3541L, a high level brightness cinema laser projector for large screens. It is the brightest cinema projector with 35,000 lumens output using red and blue (RB) laser technology. NEC has brought this technology to market, providing cinema operators with cutting-edge image display solution for large format cinema installations up to 32 metres wide.
 
With ground-breaking improvements in laser-based projection for digital cinema projection, RB laser technology sets new standards for visual clarity.
 
The NC3541L offers brilliant colourful images via the RB laser system, delivering an enhanced 4K cinema experience with pristine images. The new laser system features red and blue lasers paired with green phosphor to produce a rich colour spectrum for the ultimate movie-going experience.
 
This combination of both laser phosphor and RGB laser technologies delivers a powerful projector with compelling benefits in terms of cost, operational efficiency and immersive image quality.
 
For cinema operators looking to build or refit facilities with enhanced technology that will not only enhance the customer experience, but also reduce maintenance costs, the NC3541L offers a variety of benefits. These include:
  • Vibrant and stunning colour reproduction for incredibly lifelike scenes using RB laser technology. By avoiding the use of optical filters, RB laser delivers more intense and more natural colours
  • Lower TCO, combining low initial investment with high reliability, maintenance free operation, low power consumption and up to 30,000 hours’ life
  • Brightness output can be individually adjusted to support the needs of both 2D and 3D content
  • Single-box solution that removes the need for separate cooling, external light sources and exhaust extraction
Central to the NC3541L is outstanding image quality, with full 4K resolution (4096 x 2160 pixel) support and a wide colour space that combines to deliver a homogeneous and contrast-rich laser image quality to showcase the latest 4K cinema content to its fullest extent. Particularly in larger and premium cinemas, maximising the visual experience is critical to delivering and enhancing revenues and repeat custom from patrons.
 
Gerd Kaiser, Senior Product Line Manager Large Venue Projectors at NEC Display Solutions Europe commented: “As we strive to meet and exceed the operational needs of cinema operators, the experience expectation of customers and keep up with innovative film makers, RB laser technology is an important step forward for projection solutions. By pioneering this technology, NEC is setting new standards for digital cinema projection. Offering a cost-effective, yet highly-advanced solution compared to current RGB laser systems in the market, the NC3541L provides cinema operators with the tools needed to deliver spectacular visual experiences.”
 
The NC3541L is also ideal for non-cinematic applications such as company presentations or gaming events, helping cinema venues to broaden their service offering and monetise screens during periods that would otherwise be downtime for the facility.
 
The NC3541L projector will debut with live demonstrations at CineEurope in Barcelona, Spain on 20-22 June 2017. It will be available to customers from September 2017 onwards.

NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367
seversole@necdisplay.com

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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