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New Delhi—Jul 7, 2006
KRRISH strikes digital gold with the widest ever release on UFO Moviez digital cinema screens
- Released on 15% of the total number of screens that exhibited the blockbuster in India -
UFO Moviez, the digital cinema network launched by Valuable Media Pvt Ltd. (an Apollo International subsidiary), today announced the widest ever release of KRRISH, the latest blockbuster starring Hrithik Roshan, directed and produced by FILMKRAFT PRODUCTIONS (INDIA) PVT. LTD.
KRRISH went out on 87 UFO screens in the first week and 90 UFO screens in week two. These UFO screens account for 15% of the total number of screens that the film opened with and also marks the biggest ever digital release of a Bollywood blockbuster on a single digital network platform.
KRRISH has received one of the biggest openings in the history of Indian cinema – grossing close to Rs. 70 crores in its first week alone. KRRISH opened at theatres across the world with a record number of 790 prints, 250 of them in overseas screens alone, making it the first Hindi film to be released with such a large number of screens.
Also 'KRRISH' was released for global digital screening with 925 cinema screens exhibiting the film worldwide. Thus, UFO Moviez, in its first year of operation itself, has made its presence felt by accounting for 10% of the total digital film screens in the world to exhibit KRRISH within the second week of its release itself.”
Commenting on the success of the digital release of KRRISH, Mr. Aditya Shastri, CEO, UFO International, said “It is has been our privilege to be part of this success and bringing the latest in digital projection technology has surely been an advantage. We are proud of our association with KRRISH and remain committed to ensuring pristine quality images with perpetual life with no compromise in quality. With KRRISH’s trouble free shows under our belt, we can definitely stake our claim to a stable and rugged technology of digital viewing. The overall response towards digital cinema has been extremely positive and will be a constant source of motivation for us.”
UFO Moviez Limited (www.ufomoviez.com) is the digital cinema venture from the Apollo Group, (www.apollotyres.com) a leading business house of India. With 1000 installations in India, UFO Moviez is the largest networked digital cinema chain in the world. UFO aims to reach a target of 2000 theatres by 2008-09. It is the only company in the world to deliver MPEG - 4 high definition content directly into cinema halls by means of a satellite. The pristine quality of UFO digital cinema coupled with its features of 5.1 Dolby digital surround sound and 192 bit encryption technology that protects the content end to end against all forms of piracy, has endeared UFO Moviez to all - right from the President and Prime Minister of India to the doyens of the Indian film industry. Since November 2005, UFO has released 450 movies in 16 different languages aggregating to more than 530,000 screenings. UFO has presence in 24 States and 590 cities of India.
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