Arts
Alliance Media (AAM), the global leader in digital cinema software and
support services, have announced their first partnership as official MX4D
resellers with Grand Cinemas, a
leading cinema chain who was the first to introduce the technology in the
Middle East.
Offering customers the chance to enjoy an
unrivalled, multi-dimensional movie-going experience, Grand Cinemas will
introduce an immersive MX4D Motion EFX Theatre to their forthcoming projects in
Kuwait and Saudi Arabia which are due to open in 2022, as they look to revolutionise
their cinematic capabilities.
Following the news of an agreed a
partnership with MediaMation (MMI) to become the sole cinema reseller of MX4D
products globally, AAM will become Grand Cinemas’ direct point of contact for
best-in-class MX4D motion and special effects products and services.
“We’re overjoyed to be bringing the power
of MX4D to a new location in Kuwait as well as to our projects in Saudi Arabia”,
said Salim Ramia, Owner of Grand Cinemas.“The response to first
introducing MX4D to the Middle East was outstanding, and we’re excited to share
those unforgettable experiences with customers at our upcoming projects.”
Combining a patented EFX armrest with ranging
motions and 10 in-seat special effects, including wind, scent, and water
blasts, MX4D’s comfortable, state-of-the-art seats offer moviegoers a unique
environment in which to ‘feel’ the on-screen action. Adding to the auditorium’s
appeal, rain, fog, snow, and carefully programmed light EFX also contribute to creating
a thrilling theatrical setting.
With motorless action and by harnessing its
robust, award-winning control system, exhibitors can count on MX4D’s long life
expectancy and reliably low maintenance.
Roberto Marabotto, VP of Sales for EMEA at
Arts Alliance Media, added, “we’re delighted that Grand Cinemas have decided to
extend their MX4D footprint and become our first partners as official
resellers. Their ambition to introduce innovative formats to the Middle East
and further revolutionise their customer’s cinematic experience is credit to
their team, and we are thrilled to be part of their long and successful
future.”
