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Dallas, TX —Aug 20, 2007
ravemotionpictures - Becomes United States’ Largest Exhibition Chain to go to 100% Digital Projection
Rave Motion Pictures, one of the fastest growing and most prominent independent theater circuits in the country, has completed its conversion to Digital Projection. All 427 screens at 27 stadium theater complexes, located in eleven states, will now feature state-of-the-art AccessIT (NASDAQ: AIXD) systems and DLP Cinema® projectors from Texas Instruments (NYSE: TXN). This represents one of the largest overall deployments of this revolutionary means of presentation and constitutes the biggest percentage adoption of any chain in the world to date.
Access IT systems enable all feature films to now be exhibited in JPEG2000 via their satellite delivery systems or hard drive download. DLP Cinema® technology then displays that image onto the screen with amazing clarity and vibrancy. Unlike the traditional 35mm presentations, there is absolutely no degeneration of image as the engagement progresses.
Thomas W. Stephenson, Jr., President and CEO of Rave summarized the circuit’s outlook by stating, “Rave is committed to superior quality in every aspect of our theater operations. We are excited about bringing digital cinema to every one of our screens in every market. It’s a dazzling, high quality viewing experience.”
As Chuck Goldwater, President of AccessIT’s Media Services Group observed, “Tom Stephenson and the entire Rave team are true leaders in the exhibition industry. As one of the visionary circuits converting all their theatres to digital cinema they are now leading the way in taking advantage of all the benefits that the technology can bring to exhibitors including expanded alternative content programming options, 3D and much more to come.” The AccessIT system includes their unique Theatre Command Center™ software and Library Management Server™ to automate and fully integrate theatre operations and Christie DLP Cinema® projectors.
Chuck Viane, president, Distribution, Walt Disney Studios Motion Pictures, added, “Digital cinema is clearly the way of the future and we salute Rave Motion Pictures for setting the standard for the exhibition community. Moviegoers have demonstrated their enormous appreciation for the digital experience, and have gone out of their way to see films projected in this fantastic format. Rave has been one of digital cinema’s top supporters since the very beginning, and has had successful engagements with Disney’s 3-D presentations of such films as ‘Chicken Little,’ ‘Nightmare Before Christmas,’ and, most recently, ‘Meet the Robinsons.’ We’re thrilled to see Rave embracing this exciting new technology that ensures maximum quality, and we look forward to working with them to deliver the finest in entertainment to our audiences.”
Digital enables all kinds of alternative content including 3D, and is currently planned by many great filmmakers for their upcoming projects. Joseph Peixoto, President, Worldwide Cinema for REAL D remarked, “Rave recognized early on that their customers prefer a premium visual experience. Rave installed the most REAL D systems of any circuit for "Chicken Little," the first title released in REAL D. Next Rave announced that every location would feature REAL D. Today, we look forward to the opening of Town Square in Las Vegas that will feature 7 REAL D equipped screens.”
Digital projection when coupled with Rave’s whopping 48 inches between rows, plush seats, giant screens, digital surround sound, high back rockers and 18 inch risers for unobstructed views, make for an experience that cannot be replicated at home. Rave is bullish on the theater as the best place to watch a feature film, and remains committed to the communal experience of movie viewing.
About Rave Motion Pictures:
Dallas ‐ based Rave Cinemas, LLC, the United States' fifth ‐ largest theater exhibition chain, owns or manages 60 theaters and 905 screens located in 20 states across the country under the Rave Motion Pictures brand and has a presence in seven of the top ten Designated Market Areas. Rave has set the industry standard for customer experience and comfort. A pioneer in the adoption of digital and 3 ‐ D technologies, Rave is a leader in alternative content programming, from live sports to concerts and opera.
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