Start/Menu > Find Press Releases >
Refresh this page
Orlando, Fla.—Oct 15, 2007
Exhibitors Worldwide Select Dolby 3D Digital Cinema
Dolby expands global footprint of digital 3D technology
At ShowEast today, Dolby Laboratories, Inc. (NYSE: DLB) announced a diverse array of exhibitors from both large and independent chains have selected Dolby® 3D Digital Cinema technology to deploy on screens worldwide. This marks a significant step in Dolby’s strategy to grow its digital 3D global footprint.
A number of key exhibitors will be installing the first Dolby 3D Digital Cinema systems in locations throughout the world, including Carousel Cinemas, Cinema City, Cinetopia, Cobb Theatres, Kerasotes Theatres, Malco Theatres, Marcus Theatres, Maya Cinemas, Megaplex Theatres, Starlight Cinemas, Sundance Cinemas, Warren Theatres, Kinepolis Group of Belgium, and Supercines of Ecuador. Dolby plans to continue installing its solution on additional screens in time for Paramount Pictures’ Beowulf, opening in several territories beginning November 16, 2007.
“With the approaching release of Beowulf, Dolby is committed to installing as many Dolby 3D systems as possible," said Tim Partridge, Executive Vice President, Products and Technology, Dolby Laboratories. ”The response from exhibitors around the world has been very promising. We are delighted that Dolby is offering new technology to theaters that is highly valued by cinemagoers and continues to enhance the moviegoing experience.”
Dolby’s unique 3D solution offers exhibitors an easy-to-implement and cost-effective solution:
· The Dolby 3D technology utilizes standard white screens already in auditoriums, so exhibitors don’t have the added costs nor the image-quality compromise associated with the use of a “silver screen,” delivering a great 3D experience from every seat in the auditorium.
· The Dolby 3D Digital Cinema system supports both 3D and 2D presentations, without the need for dedicated 3D auditoriums, by adding a retractable color filter wheel accessory to the digital projector.
· Exhibitors can move a 3D movie to additional auditoriums equipped with Dolby 3D Digital Cinema systems later in the run using the standard screens.
“The Dolby 3D solution gives Malco flexibility in our theatre to present both 3D and 2D digital movies, and we are thrilled to have it installed in time for Beowulf,” said Mike Thomson, Vice President, Engineering, Malco Theatres. “Malco experienced tremendous success with the Dolby 3D beta trial back in March. We believe that digital 3D movies are going to bring new patrons to our theatres, and we are excited to have Dolby provide us with the latest technology to meet this growing consumer demand.”
The Dolby 3D retrofit kit includes an easily installed full-spectrum color filter wheel, based on technology licensed from INFITEC, which provides realistic color and extremely sharp 3D images. The Dolby 3D kit is compatible with existing Digital Cinema Initiatives (DCI) compliant projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) digital cinema technology. The Dolby 3D kit also includes a DFC100 Digital Filter Controller that controls and synchronizes the filter wheel with 3D digital content.
Sold separately, the Dolby 3D glasses are extremely durable, lightweight, high-performance devices designed to be used hundreds of times. Initially, 3D glasses will be reusable, eliminating the need to reorder glasses and minimizing environmental impact. Because they are reusable, the expected per-ticket cost of the glasses is well below the current cost of disposable 3D glasses.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
More Dolby SF Press Releases:
Jan 18, 2017
Dolby Atmos Transforms the 2017 Sundance Film Festival
Jan 10, 2017
Dolby Cinema at AMC Opens Its 50th Location
Jan 6, 2017
Dolby Laboratories Enables the Future of Entertainment
Dec 23, 2016
Wanda Opens Its 10th Dolby Cinema at Beijing Fengtai
Dec 19, 2016
Dolby Cinema Offers Strong Slate of Titles into 2017
Dec 7, 2016
Dolby Atmos: Breaking the Sound Barrier
Dec 6, 2016
MBO Cinemas Commits to 100 Units of Dolby ShowVault/Integrated Media Blocks in Malaysia
Dec 5, 2016
Dolby Cinema Travels to a Galaxy Far, Far Away
Nov 1, 2016
GDC and Dolby Resolve Litigation
Oct 31, 2016
I Am Not Madame Bovary to Arrive in Dolby Cinema with Dolby Vision Imaging and Dolby Atmos Sound
Sep 29, 2016
This Fall’s Hottest Tickets Arrive in Dolby Cinema
Sep 26, 2016
L.O.R.D (Legend of Ravaging Dynasties) to be Released in Dolby Vision Imaging and Dolby Atmos Sound for Dolby Cinema
Aug 17, 2016
Wanda Cinema Line Selects Dolby Digital Cinema Servers for Cinemas in China
Aug 8, 2016
AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017
Jul 25, 2016
Disney’s Pete’s Dragon and Marvel’s Doctor Strange Among Seven New Disney Releases Announced for Dolby Cinema
Jul 8, 2016
For a Few Bullets Becomes First Chinese Local-Language Title for Dolby Cinema
Jun 29, 2016
Cineplexx Raises the Stakes By Bringing Dolby Cinema to Cineplexx Salzburg Airport
Jun 27, 2016
Dolby Laboratories and Amazon Announce Availability of Dolby Vision High Dynamic Range on Amazon Video
Jun 23, 2016
Dolby Cinema Now Available in Asia Through Wanda Cinema Line
Jun 22, 2016
Cineworld / Cinema City to Bring Dolby Atmos Immersive Soundscapes to Audiences Across Europe
©Copyright 2003 - 2017
. All rights reserved.