DCinemaToday publishes press releases that we believe are relevant to professionals in the digital cinema market. This market represents the capture, finishing, distribution, and playback of studio-grade content (DCI-level or above) in movie theatres other professional settings.
We avoid press releases about the content itself, upcoming title announcements, or routine business issues unless there is a cinema technology angle. We also avoid releases intended primarily for the financial, broadcast-to-home, or home theatre markets unless we believe they may be relevance to our readers.
DCinemaToday keeps editorial to a minimum and lets the industry speak for itself through its press releases. Our readers have found the time-tested press release format ideal for quickly communicating in a straight-forward manner the essentials that industry stakeholders need to know.
DCinemaToday is supported by the cinema industry's leading manufacturers and service providers who receive increased visibility with logos, links, and favorable placement.
We request all releases submitted contain the following elements:
All press releases accepted but be newsworthy and written as “news”. We will not publish general product literature, marketing brochures, or magazine articles that have been quickly re-purposed into a press release.
DCinemaToday presents press releases in three different layouts depending on their age and grouping status:
To optimize their impact, releases should therefore be written in "layers" (much like JPG-2000 encoding) where the headline serves as a low-resolution version, and when coupled with the first paragraph results in a medium-resolution version, and the entire release represents the full-resolution version.
All accepted press releases are published as much as possible in their original version. We avoid making changes unless to correct for simple and obvious grammatical or typographical errors. When necessary, titles are converted to title-case and unnecessary punctuation removed. We occasionally edit over-length or excessively wordy headlines, or break paragraphs to increase readability. User-supplied formatting is removed and press releases are formatted to be consistent with the DCinemaToday layout style.
For the best placement it is important to send press releases promptly. All press releases are sequenced and made visible by the date and time indicated at the top of the release. If no exact time is specified, releases are sequenced by release date in the order received. Forward dating of previously issued press releases is not allowed. If the same (or similar) press release is found on other media, the date/time of the press release on DCinemaToday may be reset and reordered to the earliest found published date and time.
Press release can be submitted in advance under embargo provided the release date, time and time zone are clearly specified. If the embargo is broken in advance intentionally by an “exclusive” or unintentionally by other media, we may reset the posted release sequence to the earliest published time and date.
A sponsor position is not required for publication on DCinemaToday. The same editorial guidelines apply to sponsors and non-sponsors alike. However, our sponsors do get a range of additional visibility benefits, such as initial placement in the center column, extended with summary and additional links. (Non-sponsored press releases will begin with the headline only in the “More Press Releases” column.) Sponsors also get their headline bolded as they flow into the “More Press Releases” column with the summary text presented in a mouse-over box. Plus, the sponsored Full Press Release page will contain the sponsor’s logo and banner ad with a cleaner layout and no competitive advertising.
Please send industry relevant cinema industry news to firstname.lastname@example.org