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London—Mar 11, 2011

More2screen Presents the World's First 3D Ballet: Mariinsky's Giselle

More2Screen is delighted to announce that from 25 March the Mariinsky’s Giselle in 3D – the world's first 3D ballet - will be screening in cinemas worldwide. The London-based company has already secured cinema distribution across the UK, Germany, Denmark, Australia, New Zealand, Brazil, Argentina, Russia, and Spain, partnering with cinemas Odeon, National Amusements, Showcase, Hoyts Australia, UCI Brazil and Cinemaxx.

 A leading distributor to digital cinemas worldwide, More2Screen has an enviable track record in bringing a wide range of alternative content to the cinema screen, from more than 15 live opera and concerts broadcasts to event films, music documentaries and educational features. The company has been responsible for a number of ‘firsts’; including the first-ever live concert broadcast in high-definition with Robbie Williams in 2005, being the first company to distribute opera on the big screen in India and broadcasting the world’s first live 3D opera to cinemas with ENO’S Lucrezia Borgia in February 2011.
 
Christine Costello, Managing Director, More2Screen comments: “We are thrilled to be working with CAN Communicate and the internationally acclaimed Mariinsky Theatre in bringing this stunning 3D production to cinemas worldwide. We believe Giselle in 3D will appeal to both the established ballet fan and those wanting to see something a little different at the cinema.”

More2Screen is working with CAN Communicate, one of Europe’s leading producers of 2D and 3D film – recent projects including Channel 4’s 3D week and the live 3D screening of the Don Giovanni opera.

CAN Communicate's Joe Dives says of the collaboration with More2screen: “With their wide-ranging experience of distributing alternative content and highly professional approach, our partnership with More2Screen will ensure that the world’s first 3D ballet can be seen in cinemas worldwide in 2011, taking the Mariinsky Theatre to both established territories and new markets globally.”

Valery Gergiev, the Mariinsky Theatre’s Artistic Director says of the Giselle in 3D production: “It is important that as theatrical companies that we all try daring projects. There is a feeling that 3D is different to high definition, it is the future technology for all theatrical productions. This will be a progressive move to ensure that the future of ballet and opera is never questioned.”

 Established more than 150 years ago, the Mariinsky Theatre is one of the most influential ballet companies in the world and is enjoying a second golden age under the dynamic, forward-thinking leadership of Valery Gergiev.

About More2Screen Limited: More2Screen is the leading distributor of event cinema in the UK* with more than 7 years of experience acquiring and distributing world-class opera, ballet, music concerts, theatre and special event films to 4,000 cinemas in 50+ international territories – including 37 live broadcasts and over 100 different recorded productions, plus 3D live/recorded content. 
 
We’re passionate about bringing the finest entertainment content closer to local audiences across the globe, from distributing magnificent opera and ballet productions in partnership with Europe’s leading companies including the Royal Opera House, the Mariinsky Theatre and the Dutch National Ballet, to first-class classical music concerts from the Berliner Philharmoniker. Our ever-expanding repertoire also features live and recorded pop music events from best-selling artists like The Rolling Stones, Adele, Queen, Peter Gabriel, Def Leppard and Morrissey, plus the musical theatre must-sees Chess In Concert, Jeff Wayne’s The War of The Worlds and an all-star Broadway cast performing Stephen Sondheim's Company.
More2Screen Limited Directory page
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Event Cinema

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More More2Screen News:
May 31, 2018 The Winter’s Tale at Shakespeare’s Globe to Be Broadcast Live to Cinemas By More2Screen on 4 October 2018
Dec 21, 2015 More2screen to Distribute Legendary Queen Concert Specially Re-Mixed for Cinemas With Dolby Atmos® Sound
Mar 19, 2015 More2screen to Broadcast Popular Theatre Classic The Importance of Being Earnest Live to Cinemas 8 October 2015
Sep 11, 2014 More2screen to Distribute Iconic Queen Concert Specially Re-Mastered for the Big Screen In 4K Ultra High Definition
May 14, 2014 More2screen to Broadcast Mariinsky Summer Festival Live to Cinemas This July
Mar 4, 2014 More2screen Appointed as International Distributor for New British Museum Cinema Event Vikings from the British Museum
Feb 5, 2014 Sony Digital Cinema partners with Real World, More2Screen and Eagle Rock Entertainment to premiere new Peter Gabriel concert film, Back To Front, in 4K
Feb 3, 2014 More2screen to Distribute New Theatre Production Broadway’s Romeo and Juliet Starring Orlando Bloom To Cinemas Worldwide
Dec 10, 2013 More2Screen to Distribute New Peter Gabriel 4K Concert Film to Cinemas Worldwide
Jul 9, 2013 More2screen Adds Spectacular Rock Show Movie to Event Cinema Portfolio
Jun 24, 2013 More2screen to Distribute First Authorised Morrissey Film for Nine Years To Cinemas Worldwide
Feb 27, 2013 More2screen to Distribute Brand-New Cinderella Ballet to Digital Cinemas Worldwide
Sep 6, 2012 More2Screen to Distribute Rolling Stones Crossfire Hurricane Live Cinema Event to Digital Cinemas Worldwide
Jul 25, 2012 More2Screen to Distribute World’s First 3D Nutcracker Ballet to Digital Cinemas Worldwide
Jun 27, 2012 More2screen Appointed By Eagle Rock to Distribute Queen Concert Movie to Digital Cinemas Worldwide
Feb 14, 2012 More2Screen Announces Worldwide Theatrical Release of Matthew Bourne’s Swan Lake 3D
Nov 18, 2011 More2screen to Distribute Nutcracker & the Mouse King Live from the Dutch National Ballet to Cinemas Worldwide
Sep 20, 2011 More2screen Appointed By Eagle Rock to Distribute Previously Unseen Rolling Stones Concert Movie Worldwide
Aug 31, 2011 More2Screen Appointed By Berliner Philharmoniker to Distribute First Ever Live Classical Concert Series to UK Cinemas
Jun 20, 2011 Giselle in 3D Ballet Cinema Event Premieres World’s First 3-D Ballet from the Mariinsky Theatre This July
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