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Rancho Cordova, Calif., USA—Apr 21, 2015
Posse Films Partners with Barco to Create Projects for its Multi-Screen, Panoramic Movie Format, Barco Escape
igital cinema market share leader Barco and Posse Films announce today a multi-title agreement for Posse Films to release projects for its three-screen, panoramic movie format, Barco Escape. “Racer’s Heart,” a story based on NASCAR Hall of Fame member Bobby Allison, is slated as the first film under the new partnership.
Posse Films, which controls the rights to several historically significant and uplifting true stories, will leverage the Barco Escape technology to give viewers an immersive experience inside NASCAR racing not available on a single screen.
“We want our audience to feel as if they are in the race car going over 200+ miles per hour with Bobby,” says Travis Cloyd, President of Posse Films. “We are excited to utilize this game changing technology to create captivating experiences that truly envelop our audiences.”
“‘Racer’s Heart’ is a great fit for Barco Escape’s fully immersive experience,” says Todd Hoddick, Vice President Global Entertainment from Barco. “We’re thrilled to partner with such an innovative production company and look forward to collaborating with Posse Films to bring audiences a compelling new way to watch movies.”
Posse Films joins a growing group of filmmakers committed to developing for Barco Escape. Barco recently announced Jerry Bruckheimer Films signed on to bring multiple projects to the format, with Bruckheimer joining the Barco Escape board.
Barco Escape debuted in theaters in September with director Wes Ball and 20th Century Fox’s hit film “The Maze Runner,” which featured select scenes in the three-screen format. Its next release is a special performance event with Tony Bennett and Lady Gaga, which was the first film to be shot natively for Barco Escape.
To learn more, visit Ready2Escape.com.
Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
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