Cinema Technology Nov. 15, 2018
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .
Sponsors



Arts Alliance Media (AAM) is a global leader in digital cinema software and services,  offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.



Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.



Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in 65 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective. Qube Cinema is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



CES+ is the premier partner in cinema solutions. For the past 35 years has been a pioneer delivering innovative first-in-market technology and will revolutionize the industry with his one-of-a-kind Cinema-as-a-Service solution offering to become the disruptive facilitator of the evolution of the modern movie theater operation. CES+ is headquartered in Miami, Florida, and serves clients globally.




Cinionic is transforming cinema, providing comprehensive WOW entertainment solutions to movie exhibitors across the globe. We help turn imagination into reality and ensure peace of mind for our customers by offering innovative services and flexible use of capital for a new era. Combining the technology expertise and heritage of our partners, Cinionic powers exceptional experiences across the entire theater to engage visitors at multiple touchpoints in their cinema journey. 



Cielo is true proactive monitoring and support. Customers can access Cielo from any device connected to the internet, giving them the freedom to manage the customer experience outside the confines of their offices. Customers have circuit wide visibility into their theater operations so they are able to solve problems more efficiently.



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Bardan Cinema has been a leader in cinema equipment sales in Latin America and the Caribbean for over 40 years. With a well-established reputation and broad customer base that spans independent boutique theaters to large multiplexes, Bardan provides total solutions and services ranging from cinema design, equipment sales, installation, monitoring and VPF implementation. In collaboration with D-Cinema NOC, Bardan now offers comprehensive 24/7/365 proactive monitoring and remote support to exhibitors throughout the region.



Moving Image Technologies manufacturers and markets a full complement of cinema exhibition equipment and services to support the industry’s transition to digital cinema, including: custom engineering, systems design, integration, digital technology solutions for 3D, digital cinema, pre-feature on-screen advertising and components. Moving Image Technologies’ mission is to have the most talented, passionate people in cinema working to provide the best presentation tools for the cinema exhibition industry.



DCIP is the largest digital cinema integrator in the world and provides industry leading software and management solutions to exhibitors and distributors. 

Cinergy is an enterprise suite of tools that helps you track, monitor, and efficiently manage cinema operations in one centralized platform.




USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



Industry



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

Shows & Events



Emerging Cinema Markets Conference, to be held November 20 -22, 2018 at the Swissôtel The Bosphorus, Istanbul. The Emerging Cinema Markets Conference will focus on Turkey, Middle East, Central Asia, Balkans and Africa and will include key speakers and presenters to outline opportunities and issues for the industry. The Emerging Cinema Markets in Turkey, Central Asia, the Middle East, Balkans and Africa are at an early stage in their growth and development, but in combination they offer a significant opportunity for investors, studios, distributors, exhibitors and the specialist supply chains to the industry



CinemaCon, held April 1-4 2019 at Caesars Palace in Las Vegas, is expected play host to more than 6,000 motion picture theater industry professionals. Since taking its first step in 2011, CinemaCon has evolved and grown to become the largest and most important gathering for the worldwide motion picture theater industry. CinemaCon is truly a global event attracting attendees from more than 80 countries.



CineAsia 2018, held at the Hong Kong Convention & Exhibition Centre on December 10-13, 2018.  Attendees will get the chance to hear about the current trends and new state-of-the-art technologies in the motion picture industry. Nowhere else in Asia can you accomplish as much in a short period of time to sustain, and help grow, your business in the year to come. Join your cinema exhibition, distribution, and motion picture industry colleagues to network; and see product presentations and screenings of major Hollywood films soon to be released in Asia. Attendees will also get the opportunity to visit the Trade Show where you will find the latest equipment, products, and technologies to help make your theatre a must-attend destination.




# 1950 Theatre TV

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
Cannes, France—Jun 19, 2006

BUG Norway creates world's first 3D digital cinema advert

Car advert for Mitsubishi unveiled at Cannes Lions' SAWA seminar on future of cinema advertising
Norwegian post-production and graphic design/animation studio BUG have created the world's first digital 3D cinema advert, which will première today at the Screen Advertising Word Association (SAWA) seminar 'The Best Ideas Come From Cinema - In 3D'. The highly anticipated event is part of the Cannes Lions, the world's most prestigious advertising event, where the best adverts from around the world are showcased each year. The advert for Mitsubishi's new range of cars was animated and rendered in 3D by BUG, one of Scandinavia's fastest growing and most innovative digital studios and is currently screening in 2D.

Digital 3D is widely perceived as representing the next step in cinema technology. Disney's “Chicken Little” became the first film to be released in the new stereoscopic digital format, which does away with the anaglyph (red-and-blue) glasses and the big IMAX-style glasses, when it was shown in Disney 3D on 83 screens in the US last November and on a handful of screens in Europe and Asia earlier this year. At the NAB conference in Las Vegas this year 'Titanic' director James Cameron predicted that Digital 3D would be the saviour of cinema with most major blockbusters released by the Hollywood studios in digital 3D. Directors George Lucas and Peter Jackson have also announced plans to re-release the 'Star Wars' and 'Lord of the Rings' trilogies in stereoscopically re-rendered digital 3D versions within a few years.

Mitsubishi’s Norwegian advertising company MK Bergen agency turned to BUG to come up with an innovative and visually dazzling campaign for its new range of automobiles and jumped on the opportunity to become the first cinema advert to be shown in digital 3D. Speaking on behalf of the MK Bergen agency Svein Roger Selle commented that “We are extremely pleased with the work that BUG has done on the exciting new range of Mitsubishi cars and thrilled that it will be the first ever advert that goes out in digital 3D.” The advert gives a 360 degree zoom-around of the new Outlander model. Despite the photo realistic look of the car in the advert, the images was created from scratch using CGI (computer graphic imagery) and digital animation in BUG's headquarter in Bergen, Norway.

“Making the advert was a real creative challenge and to then re-render it stereoscopically was a true technical challenge, but we are very happy with the result,” comments BUG's Manager, Thomas Berland. BUG hopes that Mitsubishi will also participate in screening the advert in Digital 3D in a selection of Norwegian cinemas that are taking part in the NORDIC (NORway's Digital Interoperability in Cinemas) trial together with a future 3D title. The NORDIC project is Europe's largest digital cinema test currently under way, with over a dozen screens across Norway testing equipment from every major digital cinema manufacturers and films from the Hollywood studios, as well as other types of content.

The advert will play off a digital cinema server provided by Dolby and through a 2K DLP Cinema(tm) digital projector from Barco and viewed with special glasses provided by NuVision. Other co-sponsors of the SAWA event are Kodak and Technicolor. As well as the BUG/Mitsubishi advert, the event will screen digital stereoscopic footage from the Disney film “Chicken Little” and James Cameron documentary “Aliens of the Deep”, as well as company trailers in 3D.

BUG is wholly owned by digital cinema advertising pioneer Unique Promotions, which was the first company to switch an entire country's cinemas to digital screen advertising when Norway switched from 35mm film to digital distribution in 2002.

About BUG: BUG is a Norwegian design studio creating motion graphics, visual effects and 3D animation for film, broadcast and commercials, as well as post production and editing in SD and HD. Set up in Bergen 1995 and present in Oslo since 2002, the company is responsible for the encoding and distribution of commercials to Unique Digital's digital cinema advertising networks in several European territories. BUG Directory page
Tags: 3D
Pre-show

Share this page:
©Copyright 2003 - 2018 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement
banner