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Las Vegas, NV —Mar 23, 2004

Texas Instruments DLP Cinema™ Technology Featured Prominently at ShoWest 2004

Theatrical exhibitors to receive industry update and enjoy latest in digital cinema projection technology
Texas Instruments (TI) (NYSE: TXN) today announced it will for the third consecutive year serve as the corporate sponsor of ShoWest, the largest annual convention for the motion picture industry, taking place Mar. 22 - 25 in Las Vegas, NV. TI DLP Cinema™ technology will feature prominently at ShoWest 2004: in addition to a screening of Miramax’s “Ella Enchanted” with DLP Cinema™ projection technology, TI will present a special DreamWorks presentation on digital creation to distribution, present the 2003 $100 million dollar movie montage, and DLP Cinema™ technology will be used for the Sony presentation of the Spiderman 2 trailer event.

DLP Cinema™ technology is deployed in more than 200 theatres worldwide through manufacturer partners BARCO, Christie and NEC Viewtechnology/ Digital Projection International. To experience or learn about TI DLP Cinema™ technology and digital cinema at ShoWest, make sure to attend the following:

• Digital Cinema and Electronic Cinema Update in the Asia Pacific Region: Monday March 22nd, 11:15am – 12:15pm
• $100 Million Reel: Tuesday March 23rd, 9:15 am- Tribute show reel, presented with a Barco 2K DLP Cinema™ projector, containing clips from all of 2003’s hundred-million-dollar grossing movies
• DLP Cinema™ screening of Miramax’s Ella Enchanted: Two screenings will use Barco and Digital Projection Cinema/NEC 2K DLP Cinema™ projectors. Tuesday March 23rd, 6:15pm – 8:00pm
• Sony Pictures Entertainment’s Spiderman 2 Trailer Event: Shown using a Barco 2K DLP Cinema™ projector. Wednesday March 24th, 10:15pm and 11:15pm
• Twentieth Century Fox Product Reel: Presentation of Fox product reel using a Christie Digital 2K DLP Cinema™ projector. Thursday March 25th, 11:30pm
• Twentieth Century Fox and DLP Cinema™ Final Day Luncheon: Thursday March 25th, 11:30pm – 2:00pm
• DLP Cinema™ Presents: This is DreamWorks -- Digital Creation to Distribution: Discussion and clips of upcoming releases using a Barco 2K DLP Cinema™ projector. Thursday March 25th, 2:00pm and 3:00pm

“ShoWest continues to be the most important trade event for the motion picture industry and is a must attend event for anyone who is serious about keeping up with the latest developments in cinema,” said Doug Darrow, Business Manager, TI DLP Cinema™ Products. “Digital cinema continues to grow and progress, as we add more digital screen locations around the globe, and see an increasing number of digital releases. ShoWest is the place to update this community about continuing progress, and what we can look forward to for the coming year.”

DLP Cinema™ technology-enabled products can also be seen at the Barco, Christie and Digital Projection International booths, ranging from smaller integrated versions for post-production and smaller screens to the newest 2K resolution production model projectors designed for larger auditoriums.


About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page

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More DLP Cinema® Products News:
Mar 24, 2014 Sales of Digital Cinema Projectors with Award-Winning DLP Cinema® Technology Surpass 100,000-Screen Milestone
Jun 27, 2013 More Than 27,000 Theatres Across Europe, The Middle East and Africa (EMEA) Shining Brighter And Clearer With DLP Cinema® Technology
Apr 15, 2013 DLP Cinema® Technology Empowers Exhibitors With The Tools To Harness Digital Cinema’s Instant Opportunities And Future Innovations
Dec 10, 2012 The Magic Of Cinema Powers On Worldwide With DLP Cinema’s® Comprehensive Suite Of Leading Digital Projection Technology
Apr 23, 2012 The DLP Cinema® S2K Chipset: Converting The Uncertain Dream Of Digital Cinema Into A Future Reality For Even More Theatres In The U.S. And Around The Globe
Dec 7, 2011 The Future of Cinema Has Arrived: More Than 50,000 Theatre Screens Worldwide Feature The Brightest, 2D/3D Digital Cinema Experience With DLP Cinema®
Jun 28, 2011 Texas Instruments DLP Cinema Will Celebrate 15 Years Of Leadership In Digital Displays Worldwide At CineEurope 2011
Mar 28, 2011 DLP Cinema® Leads Delivery Of Digital Cinema to Exhibitors Worldwide With The Brightest And Broadest Range Of Digital Cinema Projection Options
Dec 7, 2010 DLP Cinema® Celebrates Record-Breaking Increases in the Asia Pacific Region, and Across the Globe
Aug 30, 2010 DLP Cinema® Delivers Enhanced 4K Chip to Light Up The Biggest Screens
Mar 15, 2010 DLP Cinema Reaches Major Milestone of DCI Compliance for 2K and Enhanced 4K Platforms
Feb 22, 2010 Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy
Oct 26, 2009 Texas Instruments DLP Cinema® Enhances Movie Going Experience with More Than 7,000 3D Enabled Installations
Jun 18, 2009 Texas Instruments Unveils Enhanced 4K Technology on Next Generation DLP Cinema® Electronics Platform
Mar 11, 2008 Texas Instruments Announces IMAX Digital Projection System to be Powered by DLP Cinema®
Oct 17, 2007 DLP Cinema® Technology Surpasses 5,000 Screen Milestone
Jul 6, 2007 Barco lights up Transformers movie premiere at LA film festival
Jun 27, 2007 DLP Cinema® Technology Powers North American Premiere of TRANSFORMERS at the 2007 Los Angeles Film Festival
Mar 13, 2007 DLP Cinema® Unveils New .98 Chip As It Marks 350% Growth Globally Of Theaters Powered By DLP Cinema Projectors
Jan 9, 2007 DLP Cinema® Projector Deployment Reaches More Than 3,000 Worldwide Screens
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