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ORLANDO, FLORIDA—Oct 22, 2004

Kodak Takes Major Step Forward In Digital Cinema

astman Kodak Company announced today at the annual ShowEast Conference that the company is taking a major step forward in its goal of making high-quality digital cinema available for motion picture exhibitors around the world. The company is demonstrating the Kodak Digital Cinema Solution for Feature Presentations, a bundled package of hardware, software, and support services.

The core of the package is a unique Kodak CineServer, which includes proprietary color technology and image science to deliver high-quality images to the cinema screen. The full solution includes preparation and distribution of content and technical support.

“This is a significant step in our continuing commitment to help assure the evolution of digital cinema in ways that best serve the interests of exhibitors, studios, the creative community and the movie-going public,” said Bill Doeren, general manager of Kodak Digital Cinema.

Doeren emphasized that Kodak sees digital cinema as a whole new process that involves the preparation, distribution, and display of movies in a new way.

“Our approach,” said Doeren, “is to offer a menu of choices to help simplify complexity, to provide the solutions they need to ‘go digital’ when they’re ready, and to assure them of the quality and attention they expect when working with Kodak.”

Kodak services include preparation of the Digital Source Master files by LaserPacific, a Kodak company. LaserPacific provides complete digital postproduction services, including digital intermediates, encryption, compression, and encoding in digital cinema color space, all designed to enable audiences to experience movies they way the filmmakers intended.

The digital content is transferred to a hard disk drive or DVD-ROM, which are distributed to cinemas. The disks are loaded into the Kodak CineServer, which decrypts and decompresses the movie and sends it to a cinema-grade digital projector to play on the theatre screen.

Customers can choose the projector brand and quality level to best meet their current needs. The Kodak server is compatible with projectors up to and including those with 2K resolution.

“The Kodak CineServer supports MPEG2 encoded video today and we’re committed to raising the quality bar by offering JPEG2000 tomorrow,” Doeren said. “We intend to be compatible with all industry standards as they evolve.”

All components can be connected to the Kodak network, which serves as a vital communications link and adds effectiveness and efficiency to the entire process.

Kodak’s Digital Cinema Services uses the network to provide the security keys, which protect against movie piracy. Kodak also monitors the health and performance of system components, and verifies that all content has been received and plays as scheduled.

The in-cinema network includes a Kodak Content Manager which handles all scheduling via its interface to the ticketing system – so movies play on the screens where they’re booked. The Kodak CineServers are networked to the theatre’s automation system, which controls curtains, lighting, and projector start.

As part of Kodak’s approach, the company also can handle all aspects of project management, including training staffs in their new capabilities.

Doeren emphasized that Kodak is making a long-term commitment to continued advancements in digital cinema.

“We will make additional announcements regarding progress during the coming months,” Doeren said. “The industry wants high standards for digital projection. That’s a complex issue involving many factors including resolution, color and contrast to retain the nuances that audiences expect in motion pictures. We intend to lead the way by listening to our customers and working with them. Our new solution for feature presentations paves the way for a long-term relationship.”

For large-scale deployment, the company emphasizes the effectiveness of its networked version of the Kodak Digital Cinema Solution for Feature Presentations; however, a non-networked version also will be available. Kodak expects the standalone version to find strong acceptance in emerging markets for showing local language movies, documentaries, and independent features.

Kodak plans a very limited number of beta sites around the world where the company can test future developments. The company is now taking orders for the system.
About Kodak's Entertainment Imaging: Kodak’s Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. Kodak's Entertainment Imaging Directory page

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More Kodak News:
Jun 3, 2013 Kodak Reaches Motion Picture Film Deal with 20th Century Fox
Oct 17, 2011 IMAX Licenses Exclusive Right to Kodak's Next-Generation Laser Projection Technology
Feb 24, 2011 FDA Greenlights Kodak Laser Projection Technology
Sep 16, 2010 Kodak Announces Revolutionary 3D Digital Movie Projection Technology
Oct 15, 2009 Marcus Theatres to Feature Kodak Digital Cinema in Omaha
Mar 24, 2009 Kodak Is First to Demonstrate Fully-Integrated Ads on the Server
Mar 19, 2008 France’s CST Puts Kodak Digital Cinema to the Test
Mar 12, 2008 Empire Theatres Limited Chooses Kodak to Expand Digital Installations
Mar 10, 2008 Goodrich Quality Theaters Selects Kodak for Circuit-Wide Digital Conversion
Mar 7, 2008 Santikos Theatres is First to Select Kodak for Circuit-Wide Digital Deployment
Mar 6, 2008 Hoyts Chadstone Pilots Automated Digital Cinema System
Mar 3, 2008 3D Cinema Anticipated To Take Australian Audiences By Storm In 2008
Feb 5, 2008 Santikos Theatres Joins Kodak Digital Cinema Family
Jan 31, 2008 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital 3D
Jan 11, 2008 Kodak Digital Cinema to Manage Pre-Show Content for Warner Bros. International Cinemas in Italy
Dec 18, 2007 Cineplex Entertainment Selects Kodak For Newest Complex
Oct 8, 2007 Kodak to Showcase Its ‘Evolving’ Theatre Management System at ShowEast Systems are driving full feature schedules on two continents in working cinemas
Sep 6, 2007 Cinema Ambasciatori chooses Kodak for digital feature presentations
Jul 16, 2007 Kodak And Supercinema Clarici Bring Digital Cinema To Italy
Jun 23, 2007 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital
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