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DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.



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Agoura Hills, CA—Mar 4, 2003

DTS Launches New Product Line with XD10 Cinema Media Player

New Product Series Will Deliver High Performance For Progressive Cinemas
At ShoWest 2003, DTS (Digital Theater Systems, Inc.) is introducing the XD10 Cinema Media Player, the first product in its new line of products being developed for the future of cinema. Engineered to deliver up to 10 channels of scalable digital surround sound, the XD10 is an expandable, reliable and user-friendly media solution for pre-show and feature film presentation. The XD10 is also compatible with both traditional film playback and emerging Digital Cinema.

Containing an internal hard drive capable of storing up to 30 feature film soundtracks, the XD10 gives distributors and exhibitors the flexibility of storing multiple languages of one title or multiple titles. The product is also capable of playing back enhanced video for alternate media, and has networking and pre-show programming features for an integrated presentation.

The XD10 also offers DTS 96/24 and DTS NEO:6 audio playback: DTS 96/24 presents an unprecedented level of audio quality for multi-channel sound on DVD-Video; DTS Neo:6 takes stereo (two-channel) content and delivers up to six matrixed channels.

“As one of the pioneers in digital sound for the cinema, DTS is committed to creating products that will both benefit film distributors and exhibitors, as well as enhance the movie-going experience for the audience,” said Mike Archer, Director, Cinema Division at DTS. “The introduction of the XD10 Cinema Media Player marks the first product in a series that is designed to meet the needs of this ever-changing industry, which demands ease-of-use, reliability and expandability.”

Some of the other key benefits and optional features of the XD10 Cinema Media Player include:

• Customizable play list allows theatre managers to rearrange pre-show advertisements or trailers if necessary.
• Trailer and pre-show logging and tracking capabilities benefit advertisers, distributors and exhibitors.
• Optional software upgrades support DTS-CSS (Cinema Subtitling System) Access technology for subtitling, captioning and audio description.
• Supports Special Venue 70mm large format film and ride films in eight-channel playback.
• Capable of storing up to 60 hours of audio/video information for various ride or event films.
• In conjunction with a cinema processor, the XD10 is an all-in-one cinema solution for pre-show and feature film presentation.

About DTS Cinema Division
A preferred Digital Sound format on approximately 22,000 screens in 84 countries, DTS quickly became a leading provider of premium, discrete, multi-channel audio for motion pictures after the release of Steven Spielberg’s Jurassic Park. Since 1993, the company’s award-winning CD-ROM-based technology has set a standard for digital audio delivery in cinemas and special venues. In addition to supplying movie theaters with hardware solutions, DTS also licenses its technologies for filmed content, with DTS digital sound now featured on nearly 100 percent of films released by all major Hollywood studios.


DTS Contacts:
Media Contact: 
Jordan Miller, DTS, Inc. 
818-436- 1082

Logo: DTS, Inc.
About DTS, Inc.: Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theatre systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners' network-connected devices.
 
To date, DTS:X has been installed in more than 1000 screens worldwide. Via its strong relationships with content providers and access to content, DTS has released more than 200 titles to theatres worldwide in the DTS:X immersive audio format.
 
For more information, please visit www.dts.com. For more information about Xperi, please visit www.xperi.com.
DTS, Inc. Directory page DTS, Inc. Web Site

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More DTS News:
May 22, 2019 DTS, GDC, and B&B Theatres Extend Partnership to Deliver Additional DTS:X Enabled Theaters
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DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is proud to announce the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”).

Apr 2, 2019 GDC Technology and DTS Take Major Strides to Bring Immersive Cinema Sound Experience to Broader Audience
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, (“GDC”) a leading global provider of digital cinema solutions, announced today at CinemaCon 2019 over 1,000 global movie theatre screens are installed or committed with its award-winning immersive sound media server with a built-in DTS:X™ decoder and cinema processor (GDC Immersive Sound Solution) to exhibit motion pictures released with a DTS:X soundtrack.

Apr 1, 2019 DTS Certifies DTS:X® Immersive Audio System for Direct View Display in Cinema
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DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), has certified the first DTS:X® immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China.

Feb 20, 2019 DTS and CJ 4DPLEX Join Forces to Raise ScreenX Theatres’ Immersive Experience to a New Level
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DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), and CJ 4DPLEX , the world’s leading cinema technology company, have announced a strategic alliance to bring DTS:X® immersive audio technology to ScreenX theatres worldwide. Together, the companies will deliver the ultimate theatrical experience through the combination of ScreenX’s 270-degree visual technology and DTS:X sound

Dec 11, 2018 GDC Immersive Sound Solution Featuring DTS:X Breaks the 1,000 Mark
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today at CineAsia 2018 that its innovative SX-4000 immersive sound media server with a built-in DTS:Xä decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution) reached a milestone of 1,000 screens worldwide.

Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
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DTS, a global leader in high-definition audio solutions and wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is pleased to announce that London’s world famous Abbey Road Studios has added DTS:X mixing tools to its state of the art Mix Stage facility. The installation is fully operational and available for professional content creators to mix both feature films and music in immersive DTS audio formats.

Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
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H. Loren Nielsen has joined Xperi Corporation (Nasdaq: XPER) (“Xperi”) as Vice President, Content Relations and Strategy. Nielsen will serve as the studio liaison for DTS:X object-based immersive sound technology from DTS, a wholly owned subsidiary of Xperi. DTS:X technology ensures content owners that the filmmakers’ creative intent will be delivered in a captivating movie going experience. DTS:X technology enables filmmakers and studios to create and distribute immersive sound to audiences around the world.

Dec 13, 2017 GDC Technology Raises Immersive Sound to the Next Level
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that cinema owners’ adoption of its innovative SX-4000 immersive sound media server with a built-in DTS:X® decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution), continues to expand in theatres around the world. The GDC Immersive Sound Solution has been installed, or committed to installing, in more than 750 screens, operated by a host of theatre companies around the globe. This allows a new generation of audiences to experience rich, immersive sound.

Nov 22, 2017 Classic Cinemas Strengthens Strategy Partnership with GDC
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that Classic Cinemas, one of the most innovative theatre circuits in the nation has agreed to expand its immersive audio technology strategy with the GDC Immersive Sound Solution featuring DTS:X® technology as part of an overall renovation to include luxury recliners and other VIP amenities.

Nov 14, 2017 DTS to Deliver Next-Generation DTS:X Audio to Classic Cinemas
DTS Logo
DTS, a global leader in high-definition audio solutions and wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is pleased to announce a partnership with Classic Cinemas to install DTS:Xâ immersive audio technology across 16 screens at five Classic Cinemas locations.

Nov 5, 2017 GDC Technology and DTS Named Presenting Sponsor of CineAsia
GDC Technology Limited Logo
DTS Logo
CineAsia Logo
GDC Technology Limited along with their partner DTS, a subsidiary of Xperi Corporation, have partnered with the Film Expo Group to become the Presenting Sponsor of CineAsia 2017.

Sep 13, 2017 Century Club: 100 Films Exhibited in DTS:X Immersive Audio
DTS Logo
DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”) is celebrating the 100th theatrical title exhibited in DTS:X immersive audio upon the release of Lionsgate’s “American Assassin,” directed by Michael Cuesta and starring Michael Keaton, Taylor Kitsch and Dylan O’Brien, on Friday, September 15.

Sep 12, 2017 B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a world-leading digital cinema solutions provider, announced today at the 2017 Geneva Convention that B&B Theatres, one of the most innovative theatre circuits in the nation, has signed an agreement to install DTS:X® immersive audio technology, powered by the GDC Immersive Sound Solution at six locations this year and six in 2018, with the remaining locations to be rolled out in late 2018/early 2019.

Jul 19, 2016 DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
DTS Logo
DTS, Inc. (Nasdaq: DTSI), a global leader in high-definition audio solutions, has entered into an agreement under which Paramount Home Media Distribution will release a collection of home entertainment titles with a DTS:X soundtrack.

Apr 11, 2016 Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today at CinemaCon 2016 that since the launch of its innovative immersive sound media server with a built-in DTS:X™ decoder and cinema processor (GDC Immersive Sound Solution) in July 2015, 100 global movie theatre screens are now equipped to exhibit motion pictures released with a DTS:X soundtrack.

Apr 9, 2015 Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home
DTS Logo
DTS, Inc. (Nasdaq: DTSI), a global leader in audio technology solutions, has unveiled further details about DTS:X, its open, next-generation, object-based, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema and at home. The technology also provides numerous customization options for cinema and home theater owners.

Apr 17, 2013 Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
DTS Logo
Barco, a global digital cinema technology leader, is aligning with cinema audio innovator Auro Technologies and DTS, Inc., a leader in high-definition audio solutions, to drive the development of an open format approach to producing immersive object-based cinema sound. Their efforts represent a collective desire to protect exhibitors’ freedom of platform choice, ensuring their ability to play any movie regardless of which 3D audio system they procure.

Mar 31, 2009 DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
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DTS Digital Cinema and masterImage USA, Inc. have reached an agreement by which the masterImage MI-2100 3D Digital Cinema System will be offered for sale through the DTS dealer network.

Mar 30, 2009 DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance
Qube Cinema, Inc Logo
DTS Logo
DTS Digital Cinema and Qube Cinema have announced a co-branding strategic alliance to develop and market numerous digital cinema products including a digital cinema server, a theatre management system, an enhanced digital cinema mastering solution and other allied products. The alliance will bring together the best of both companies’ strengths to form a strong commercial and technology presence in the digital cinema marketplace.

Jun 30, 2008 DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008
DTS Logo
DTS Digital Cinema today announced the introduction of a new suite of products at Cinema Expo International 2008. The ScreenStore™ Media Player, Theatre Management System (TMS), and Screen Management System (SMS) have all been launched at the industry showcase demonstrating DTS Digital Cinema’s commitment to providing solutions for the digital cinema network.
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