Rancho Cordova, Calif.—May 31, 2005
NEC Solutions America Selected for Pepsi Digital Gateway
Technology Leader in Digital Cinema Solutions and In-Theatre Advertising to Deliver Hardware and Services to Theatre Clients
NEC Solutions (America), Inc., a premier
provider of integrated solutions for the Connected Enterprise in North America,
and Pepsi-Cola North America (“Pepsi-Cola”) announced today that they have
reached an exclusive agreement that will bring NEC’s visual presentation systems
and robust servers for digital menuboards, lobby displays, and pre-feature shows
to movie theatres that serve Pepsi-Cola beverages.
As part of its ADVASuite In-Theatre Advertising system, NEC will install and
service its award-winning servers and visual displays in theatre lobbies and
presentation auditoriums which use the Pepsi Digital Gateway. The full range of
brilliant LCD, plasma and projector display options, comprehensive multi-level
service packages, and reliable servers ensure that national and regional
advertising programs receive excellent presentation quality.
“NEC’s state-of-the-art equipment will allow us to offer our theatre customers
new marketing capabilities and innovative in-theatre entertainment through the
Pepsi Digital Gateway,” said Patrick Hunt, national account sales
representative, PepsiCo Travel & Leisure Group. “Their combination of hardware
integrity and dedicated service will be appealing to cinema owners.
“We’re proud to have been selected as the exclusive hardware and service
provider for the Pepsi Digital Gateway,” commented Kurt Schwenk, general manager
of Digital Cinema Division, NEC Solutions America. “With nearly 3,000
experienced technicians ready, a 24/7 toll-free help line, and multiple service
centers across the U.S., NEC strives to be available the moment you need us.”
The ADVASuite In-Theatre Advertising system increases the revenue earning
potential of exhibitors through high quality pre-feature and in-lobby
advertising. For the Pepsi Digital Alliance, the NEC ADVA*Suite system will be
integrated seamlessly with software advertising screens in theatres and lobbies
developed by Kodak (www.kodak.com; NYSE: EK), as well as with dynamic
menu-specific advertising in concession stands developed by Scala, Inc. (www.scala.com).
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com, NYSE: PEP) is the
refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its
U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi
Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire,
Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices,
Tropicana Juice Drinks and SoBe. The company also makes and markets North
America's best-selling ready-to-drink iced teas and coffees, respectively, via
joint ventures with Lipton and Starbucks.