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Singapore—Oct 13, 2003

Christie Presents Singapore’s First Digital Screening

Christie participates in industry-wide effort to promote D-Cinema

Christie, first in DLP Cinema (TM) projection, announces today it will be partaking in Singapore’s first digital screening in Cathay Orchard Cineplex Hall 3 on October 16, 2003. An industry-wide effort supported by Cathay Cineplexes, EVS, Texas Instruments, Buena Vista International and Inforcomm Authority of Singapore, the event aims to introduce digital cinema into Singapore.

“This screening marks a milestone in Singapore cinema industry as this is the first time digital cinema is being introduced locally to the viewers,” said Christie Lim, regional manager for cinema, Christie. “By collaborating with some of the biggest names in the cinema community, we are pleased to be part of this effort and to contribute to the evolution of the local digital scene using our latest projection technology. Singapore movie-goers will now be able to experience for themselves an enhanced cinematic experience with high quality digitally perfect images that are naturally film-like and consistently bright.”

As Singapore’s first cinema operator to embark onto the digital platform, Cathay Cineplexes will present the digital version of top grossing animated film “Finding Nemo” to an audience of more than 300 invited guests and media using its recently installed digital server and projector. The digitized film will be stored and played from an EVS CineStore Solo Playback Server, then projected onto the screen using the country’s first digital cinema projector – a Christie DCP-H featuring Texas Instruments’ DLP Cinema (TM) technology.

“We are pleased to be the first cinema operator to revolutionize D-Cinema here,” said Suhaimi Rafdi, general manager for the Cinema Division of Cathay Organisation Holdings, Ltd. “For the first time, movie-goers in Singapore will enjoy same-day blockbuster movies releases as in the U.S. Other than first run Hollywood content, we will look at developing new entertainment offerings such as screenings of ‘live’ music concerts and sporting events like The World Cup and Olympics. Thus, people will “go to the theatres” for events other than just to see movies. It’s all about offering flexibility of content to audiences and entertaining them with unique viewing experiences.”
 


Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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