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Sacramento, Calif.—Jul 18, 2016

Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience

The new theater will debut with this summer’s “Star Trek Beyond” on July 21st
Digital cinema market share leader Barco and Reel Cinemas announce Dubai’s first multi-screen, panoramic movie theater Barco Escape, which will debut to audiences with the release of Paramount Pictures, and Skydance Productions’ highly anticipated film “Star Trek Beyond.

Starting July 21st when the film releases, Reel Cinemas at The Dubai Mall will be one of an exclusive group of theaters worldwide offering fans the opportunity to discover a new kind of Star Trek adventure available only in Barco Escape, with select sequences of “Star Trek Beyond” footage created to dramatically expand the Universe across three screens.
 
"Justin Lin’s Star Trek Beyond is an epic adventure — truly larger than life,” said producer and Bad Robot president J.J. Abrams.  “It is especially fitting, then, that we are partnering with Barco to provide an ultra wide-screen immersive experience using their unique Barco Escape format. This premium format dramatically expands the width of the viewing plane, giving filmmakers an innovative new tool with which to tell stories and audiences an enhanced new way to experience cinema."
 
“STAR TREK BEYOND,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.
 
From Paramount Pictures and Skydance, “STAR TREK BEYOND” is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.
 
“Barco has been reshaping the way theater-goers experience movies with their Escape format,” said Adon Quinn, Senior Director, Reel Cinemas of Emaar Entertainment, which operates Reel Cinemas at The Dubai Mall. “We want to be part of the elite group of theaters to feature this technology, offering our moviegoers something they can’t find everywhere else. We also recently announced the introduction of Barco Flagship Laser Projectors, providing unmatched picture quality for viewers, in every single one of our 22 screens makes our megaplex the only one in the world with all screens equipped with laser screens. Bringing these technologies to our theaters assures viewers an unparalleled cinema experience with the highest picture quality made available.”
 
“We are honored to partner with Reel Cinemas at The Dubai Mall to bring moviegoers the future of cinema,” said CEO of Barco Escape, Todd Hoddick. “The Star Trek experience will be significantly enhanced for Barco Escape audiences with three screens of content during some of the film’s most pivotal and visually enticing moments.”
 
Since debuting in fall 2014 with the hit movie “The Maze Runner,” Barco has been working with today’s top studios and filmmakers, including 20th Century Fox, J.J. Abrams’ Bad Robot and Jerry Bruckheimer, to bring movies into this new format. Director Scott Waugh (“Act of Valor,” “Need for Speed”) recently announced he is directing the first feature shot entirely for Barco Escape. The film, titled “6 Below” and starring Josh Hartnett, will be released later this year. 
 
Additional deals include: Cross Creek Pictures, the production company behind thrillers “Black Swan,” “Everest,” “Rush,” and "Black Mass," has committed to go into development on a film in Barco Escape by 2017. Shanghai-based production and distribution company Fundamental Films will also distribute at least two titles in Escape. Announced at Cannes, Canadian producer Minds Eye Entertainment, in association with US-based Bridgegate Pictures and VMI Worldwide, has financed and greenlit a six-film production slate of sci-fi, action and thriller films that will all be shot for Barco Escape.
 
To purchase tickets to watch “Star Trek Beyond” in Barco Escape, visit Ready2Escape.com.

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Emaar Entertainment (Reel Cinemas): Emaar Entertainment, the pioneer of innovative entertainment, leisure and retail concepts in the region, owns and manages Reel Cinemas, the ultimate destination for movie-lovers in the UAE. Setting a new standard for cinema experiences with its flagship megaplex at The Dubai Mall, Reel Cinemas has continued to redefine the cinematic landscape, with a boutique cineplex at Dubai Marina Mall as well as the region’s first dine-in cinema at Jebel Ali, marking the partnership with international celebrity restaurateur, Guy Fieri. Reel Cinemas has undertaken a transformation, redefining the cinema experience for movie-lovers in the UAE. The digital transformation has propelled Reel Cinemas to the forefront of innovation, with a wholly digital-focused on-ground customer journey, streamlining the pre-cinema experience and enhancing the overall guest journey for visitors. Emaar Entertainment (Reel Cinemas) Directory page
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