Dolby Laboratories, Inc. (NYSE: DLB) and Wanda Cinema Line Corporation Ltd. today announced that Wanda Cinema Line plans to purchase 800 units of Dolby digital cinema processors, including 790 units of the Dolby® Digital Cinema Processor CP750 and 10 units of the Dolby Atmos® Cinema Processor CP850, to deploy in its new and existing cinema screens in China through the end of 2017.
“Dolby has long been a trusted partner that delivers quality products with high reliability and great performance,” said Jack Wang, General Manager, Information and Technology Center, Wanda Cinema Line Corporation Ltd. “Our ongoing collaboration with Dolby shows we are committed to delivering high quality audio to our patrons. We look forward to expanding our Dolby Atmos footprint to more Wanda Cinema locations across China so audiences can truly understand what great sound brings to the moviegoing experience .“
“Dolby is committed to supporting the cinema industry through quality and innovation,” said Michael Archer, Vice President, Dolby Laboratories. “We look forward to offering the amazing cinema experiences to more moviegoers across China as the Dolby digital cinema processors are deployed in Wanda’s new and existing screens.”
Dolby Atmos Cinema Processor CP850
The Dolby Atmos Cinema Processor CP850 offers a complete audio solution to today's digital cinema theatres and brings a natural, realistic, and immersive Dolby Atmos sound experience to audiences. The Dolby CP850 supports Dolby Atmos playback up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output. The Dolby CP850 supports Dolby Surround 7.1 and 5.1 digital playback as well as common Dolby formats used with alternative content in cinemas: Dolby TrueHD, Dolby Digital Plus, and Dolby E.
Dolby Digital Cinema Processor CP750
The Dolby Digital Cinema Processor CP750 provides easy-to-operate audio control in digital cinema environments while integrating seamlessly with existing technologies. The Dolby CP750 supports 5.1 as well as Dolby Surround 7.1 premium surround sound, and it will receive and process audio from multiple digital audio sources, including digital cinema servers, preshow servers, and alternative content sources. The Dolby CP750 is ready for use by a network operations center (NOC) and can be monitored and controlled from anywhere on the network for status and functions.
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit dolby.com/Atmos
About Wanda Cinema Line
Established in 2005, Wanda Cinema Line Corporation Limited (Wanda Cinemas) is a subsidiary of Wanda Group. As of December 2016, Wanda Cinemas was operating 402 theatres in nearly 120 cities in China as well as Australia and New Zealand, with 3,570 total screens. Wanda Cinemas ranks no. 1 in the China market eight consecutive years in terms of box office revenue, admissions, and market share. In 2016, Wanda Cinemas grossed CNY 11.1 billion revenue, with 39% YoY growth. That included CNY 76 billion box office revenue, with 21% YoY growth, and CNY 38 billion non-box office revenue, which accounted for 34% of its revenue with 101% YoY growth.
With “prioritizing audience value and their moviegoing experience” as its business philosophy over the years, Wanda Cinema Line strives to provide high-standard design and construction, high-class exhibition technologies, and high-quality standardized services, offering the cinema environment of choice for more than 80 million Wanda fan club members. In 2015, Wanda Cinema Line officially announced its “membership+” strategy, aiming at building a world-leading cinema lifestyle ecosystem, marking its transformation from a cinema chain to a technology, platform, and ecosystem-based company.For more information, please visitwww.wandacinemas.com