Dolby Laboratories, Inc. (NYSE: DLB) and Dadi Cinema Group today announced that Dadi plans to purchase 750 Dolby ShowVault/Integrated Media Blocks (IMB), 400 units of the Dolby Digital Cinema Processor CP750 and 25 units of the Dolby Atmos Cinema Processor CP850.
Dadi plans to deploy the Dolby ShowVault/IMB solution in both new and existing cinema screens and the Dolby Digital Cinema Processors in new cinema screens in China by the end of 2017.
“We are excited to work with Dadi to extend the amazing cinema experiences enabled by Dolby technologies to more moviegoers in China,” said Michael Archer, Vice President, Dolby Laboratories. “With Dolby Atmos, audiences at Dadi cinemas can expect to be transported into the story with breathtaking moving audio.”
“Dadi is in pursuit of offering reliable and high quality experiences to meet the growing needs of our customers,” said Xin Yu, General Manager, Dadi Cinema Group. “Dolby’s proven record in offering high performance, reliable products aligns with our goal to enable premium experiences for our patrons. We look forward to elevating the moviegoing experience by bringing more Dolby Atmos screens online this year. “
The Dolby ShowVault/IMB is one of the most widely deployed products in the cinema industry. Its superb reliability and enriched feature set continue to make it a much sought-after solution. Dolby ShowVault/IMB includes all hardware and software features of the digital cinema package (DCP) platform with numerous advanced features, including dual 3G HD-SDI inputs, HDMI 3D input with HDCP, 4K playback support, and scaling capabilities to 2K or 4K resolutions. The Dolby ShowVault is a dedicated storage server capable of playing back 2D, 3D, and high-frame-rate (HFR) DCI-compliant DCPs, and has been specifically developed to interface with the Dolby IMB.
Dolby Atmos Cinema Processor CP850
The Dolby Atmos Cinema Processor CP850 offers a complete audio solution for today's digital cinema theatres and brings a natural, realistic, and immersive Dolby Atmos sound experience to audiences. The Dolby CP850 supports Dolby Atmos playback for up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output. The Dolby CP850 supports Dolby Surround 7.1 and 5.1 digital playback, as well as common Dolby formats used with alternative content in cinemas: Dolby TrueHD, Dolby Digital Plus, and Dolby E.
Dolby Digital Cinema Processor CP750
The Dolby Digital Cinema Processor CP750 provides easy-to-operate audio control in digital cinema environments while integrating seamlessly with existing technologies. The Dolby CP750 supports 5.1 as well as Dolby Surround 7.1 premium surround sound, and it will receive and process audio from multiple digital audio sources, including digital cinema servers, preshow servers, and alternative content sources. The Dolby CP750 is ready for use by a network operations center (NOC) and can be monitored and controlled from anywhere on the network for status and functions.
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit dolby.com/Atmos
About Dadi Cinema Group
Dadi Cinema Group, founded in 2006, specializes in its regular chain operation and management. Up until December 31, 2016, the company has opened 350 cinemas across China, boasting a total of 1,911 screens, covering 164 cities in 28 provinces, and maintained the second place among China’s cinema investment and management corporations.
On January 25, 2017, Dadi Cinema Group acquired OSGH Cinemas’ entire operations in mainland China with CNY3.387 billion. This acquisition includes 76 cinemas and 531 screens, and has improved the company’s national strategic layout and helped to improve operational efficiency through resource integration.