The order, confirming Kinepolis’s reputation as one of the worlds most
technologically innovative cinema companies also, at a stroke, places them
amongst the industry’s top chains in terms of digital deployment.
In further proof of Belgium’s predominance in this new, high tech, age of
Digital Cinema however Barco is installing its projectors alongside servers from
EVS Digital Cinema (located in Liege) to screen the latest Hollywood digital
movie blockbusters, plus in future perhaps also HDTV sports and entertainment
content provided by the Belgian Euro1080 broadcast company.
In addition, through a pioneering arrangement with Screenvision, Europe’s
largest cinema advertising contractor, Kinepolis is now also uniquely placed to
display reference quality digital cinema advertising.
“With this important move into the digital era the Kinepolis Group confirms its
reputation as a pioneer who uses technological innovation to continuously
improve the quality experience for the movie loving Patron. As such we at Barco
are proud to be associated with Kinepolis' said Sjoerd De Clerck, Managing
Director Barco Digital Cinema”
The agreement with Barco Digital Cinema which see’s ten of its D-Cine Premiere
projectors installed in eight theaters throughout Belgium, also includes the
provision of the Barco ‘Alternative Content’ input processors (ACSAR) to enable
connection to any source, prerecorded or live, and thus make Kinepolis ready for
any future development of its digital screening program.
Recognizing that even before the recommendations for the mass implementation of
Digital Cinema are finalized the technical quality of digital projection is a
fact Bob Claeys, International Sound and Projector Director of the Kinepolis
group adds that “ the Exhibitor will benefit most only if he takes full
advantage of the new screening opportunities that digital technology offers.
Kinepolis decided not to wait any longer and is particularly delighted to be
working with Belgian partners on this project”
At the time of writing Kinepolis has already used the digital projectors for a
highly successful screening of a popular Belgian children’s movie, ‘Plop en de
Toverstaf’, shot in HDTV and will open NEMO digitally on November 26 in its
digital theatres in Antwerp, Brussels, Hasselt, Rocourt and Gent.