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LONDON, UK—Dec 5, 2007

Sony Pictures Releasing International Commits to Arts Alliance Media’s European Digital Cinema Rollout

Additional Digital Cinema Rollout Agreement Signed
In a further vote of confidence for digital cinema in Europe, Sony Pictures Releasing International (“Sony Pictures”) and Arts Alliance Media (“AAM”), one of Europe’s leading providers of digital film distribution services, have reached a non-exclusive long-term agreement for digital cinema deployment. Under the agreement, Sony Pictures has committed to supply its films to certain European countries in digital format to AAM-deployed DCI-compliant digital cinema screens (if booked as a release screen), as well as to make financial contributions in order to promote digital cinema (a new and higher quality delivery format).

In June 2007, AAM signed Europe’s first long term digital cinema deployment agreements with Twentieth Century Fox and Universal Pictures International for the conversion of close to 7000 screens over the next few years, and most recently Paramount Pictures International also independently committed to support AAM’s digital rollout in Europe. Furthermore, in November 2007, the first European cinema chain, CGR Cinemas in France, signed up with AAM to convert 100% of its 400 screens to digital. AAM is in active negotiations for further deployment agreements with other Hollywood studios, as well as European distributors and exhibitors and announcements are expected shortly.

Commenting on the announcement, Mark Zucker, President of Distribution for Sony Pictures Releasing International, said, “Arts Alliance Media’s plan to roll out digital cinema in Europe has been embraced by the industry, and the winners are the moviegoers across Europe who will enjoy a state-of-the-art, higher quality theatrical experience. Through this conversion process, audiences will get to see motion pictures the way filmmakers intended, with beautiful, clear images and pitch perfect sound. Digital cinema is a true revolution in motion picture exhibition and we’re proud to be a part of it.”

Howard Kiedaisch, AAM’ s Chief Executive Officer said, “This is a significant show of support for a widespread digital cinema rollout across Europe, and we greatly appreciate all the hard work Sony Pictures has put into reaching this agreement”.

Fiona Deans, AAM’s Director of Digital Cinema added, “We are thrilled to be working with Sony Pictures to deploy digital cinema across Europe and see this announcement as a further sign to exhibitors that distributors are fully committed to this rollout.”

AAM completed the UK Film Council digital cinema rollout of 240 screens on April 30th, 2007, known as the Digital Screen Network. The company is also participating in two digital cinema trials in Europe, one in the UK at the Odeon Surrey Quays multiplex, since February 2007, and the other in Norway, in various cinemas across the country, since April 2006. To date, AAM’s in-house digital cinema lab has encoded over 200 digital cinema titles and shipped over 4000 digital prints.


Arts Alliance Media Contacts:
Media
Alessandra Skarlatos 
 +44 (0)20 7751 7543 

Logo: Arts Alliance Media
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, grow revenue, and improve the cinematic experience for their customers.

Our software touches over 45,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Arts Alliance Media is a part of the Luxin-Rio Group, the world’s foremost cinema technologies provider. Also within the group are Mediamation, creators of the world-wide phenomenon MX4D, and Volfoni, a global leader in 3D technology.
Arts Alliance Media Directory page Arts Alliance Media Web Site
About Sony Pictures Entertainment: Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment Directory page

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