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# 1962 Eidophor

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Cinema Expo International, Amsterdam —Jun 26, 2008

RealD 3D and New Line Cinema/Warner Bros. Pictures Announce Brand Partnership with Journey to the Center of the Earth 3D

Action-Adventure Movie Marks First Film Entirely Shot In Live-Action 3D To Be Featured In Largest Amount Of 3D Screens To Date

RealD 3D, the global leader in 3D and the #1 3D cinema experience, with more than 1,000 RealD 3D screens in North America, will join New Line Cinema/Warner Bros. Pictures for the exhibition and co-branding of Journey to the Center of the Earth, it was announced today by Michael Lewis, RealD, Chairman and CEO, and Warner Bros. President, Distribution, Dan Fellman.

“RealD is building a groundbreaking 3D platform which paves the way for the release of such films as our upcoming Journey to the Center of the Earth, which, in the 3D version, is the first live-action narrative 3D film ever released,” said Dan Fellman.

Journey to the Center of the Earth marks the first full-length live-action narrative film to be released by a major studio at digital 3D theatres; and it will be the widest 3D release in the history of the technology.  The film will also be simultaneously featured in 2D theaters.

“We are looking forward to working with New Line/Warner Bros. on the first live-action 3D summer blockbuster,” said Mr. Lewis.  “We are thrilled to have built a 3D platform which enables a movie of this scope to take over screens this summer.”

Journey to the Center of the Earth also marks the first theatrical release where a film will be available to the public in RealD XL, a larger-screen technology, which allows RealD's next-generation 3D experience to reach screens over 60 feet wide with a single projector.

RealD is the global leader in 3D, with 90% of the worldwide digital 3D market and 97% of the domestic market.

RealD 3D is the most advanced digital 3D experience available in cinemas. The RealD 3D cinema experience is based upon visualization technology used by NASA and Fortune 500 companies, and utilizes a circular polarization system to create a vivid and immersive three-dimensional picture.

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About New Line Cinema Corp. : New Line Cinema continues to be one of the most successful independent film companies.  For more than 40 years, its mission has been to produce innovative, popular, profitable entertainment in the best creative environment.  A pioneer in franchise filmmaking, New Line produced the Oscar-winning The Lord of the Rings trilogy, which is a landmark in the history of film franchises.  New Line Cinema is a division of Warner Bros. New Line Cinema Corp. Directory page
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