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Cinema Expo International, Amsterdam —Jun 26, 2008

RealD 3D and New Line Cinema/Warner Bros. Pictures Announce Brand Partnership with Journey to the Center of the Earth 3D

Action-Adventure Movie Marks First Film Entirely Shot In Live-Action 3D To Be Featured In Largest Amount Of 3D Screens To Date

RealD 3D, the global leader in 3D and the #1 3D cinema experience, with more than 1,000 RealD 3D screens in North America, will join New Line Cinema/Warner Bros. Pictures for the exhibition and co-branding of Journey to the Center of the Earth, it was announced today by Michael Lewis, RealD, Chairman and CEO, and Warner Bros. President, Distribution, Dan Fellman.

“RealD is building a groundbreaking 3D platform which paves the way for the release of such films as our upcoming Journey to the Center of the Earth, which, in the 3D version, is the first live-action narrative 3D film ever released,” said Dan Fellman.

Journey to the Center of the Earth marks the first full-length live-action narrative film to be released by a major studio at digital 3D theatres; and it will be the widest 3D release in the history of the technology.  The film will also be simultaneously featured in 2D theaters.

“We are looking forward to working with New Line/Warner Bros. on the first live-action 3D summer blockbuster,” said Mr. Lewis.  “We are thrilled to have built a 3D platform which enables a movie of this scope to take over screens this summer.”

Journey to the Center of the Earth also marks the first theatrical release where a film will be available to the public in RealD XL, a larger-screen technology, which allows RealD's next-generation 3D experience to reach screens over 60 feet wide with a single projector.

RealD is the global leader in 3D, with 90% of the worldwide digital 3D market and 97% of the domestic market.

RealD 3D is the most advanced digital 3D experience available in cinemas. The RealD 3D cinema experience is based upon visualization technology used by NASA and Fortune 500 companies, and utilizes a circular polarization system to create a vivid and immersive three-dimensional picture.


About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page
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More RealD News:
Jun 28, 2018 RealD and AMC Theatres® Extend and Renew 3D Agreement Through 2024
Feb 23, 2017 RealD Acquires Masterimage 3D Assets And Technology
Feb 6, 2017 Roger Harris Joins RealD as Managing Director of Europe, Middle East, Africa and Russia
Jan 18, 2017 L.A. Live’s Largest Movie Auditorium is Transformed into the “RealD Premiere Cinema” Featuring RealD’s New 70Ft Ultimate Screen
Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China
Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums
Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited
Sep 9, 2014 Pete Ludé Joins RealD
Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D
Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival
Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni
May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations
Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China
Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’
Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology
Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums
Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider
Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums
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