RealD Inc. (NYSE: RLD) announced today that it has licensed its Precision White Screen Technology to Harkness Screens International Limited, available exclusively to RealD customers utilizing RealD 3D Cinema Systems.
Precision White Screen Technology used for cinema projection combines 2D white screen performance with the ability to project polarized 3D images. Designed to deliver enhanced 2D and 3D presentations with wide viewing angles similar to white screens of equivalent gain, Precision White Screen Technology features edges substantially brighter than a standard silver screen. The improved screen efficiency results in up to 40% more total light coming off the screen, providing more uniform brightness than a standard silver screen. Precision White Screens also feature a smooth, white surface, which generates better image contrast for improved image quality in 2D and 3D.
“We look forward to partnering with Harkness Screens as they continue to lead the way in screen technology for cinema and live events. This partnership will enable more cinema-goers to enjoy our high quality cinema experience,” said Robert Mayson, Managing Director of RealD Europe Ltd.
Precision White Screen Technology delivers high quality 2D and 3D images with better brightness uniformity for an exceptional image on screen. With up to a forty degree half gain angle, optimal reflection performance can be designed for individual auditoriums depending on screen size and curvature; high gain for extra brightness or broader distribution of light for wider viewing angles.
"We are excited to partner with RealD, enabling us to deliver a bright, uniform picture that is ideal for premium viewing of both 2D and 3D content, on our market-leading product. We look forward to offering RealD customers the highest quality movie going experience" said Mark Ashcroft, CEO of Harkness Screens.
RealD is the world’s most widely used 3D cinema technology with approximately 26,000 auditoriumsequipped with RealD 3D by approximately 1,000 exhibitors in 73 countries around the world (as of September 30, 2014).