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Beverly Hills, Calif., and Park Ridge, N.J.,—Feb 25, 2009
Sony and RealD to Provide Complete 3D Digital Cinema System for Exhibitors
Solution Uses Single Sony 4K Projector and RealD Technology
Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.
Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens technology for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide.
“The relationship between Sony and RealD will make it easy to install a 2D Sony projection system that then can be easily upgraded to 3D, with RealD’s award-winning technology,” said Gary Johns, vice president of Sony Electronics’ Digital Cinema Systems Division. “By working with RealD, we’ll be able to provide both a practical and an elegant 3D solution.”
“Combining Sony’s phenomenal 4K projector with RealD’s market-leading 3D technology simply made sense,” said Joe Peixoto, president of worldwide cinema at RealD. “With RealD having the world’s largest 3D cinema network, and more and more 3D content hitting theaters, we’re excited to be working with Sony to help exhibitors implement this high-quality 3D experience in an easy and cost-effective way.”
The Sony 3D lens adapter maximizes the exclusive technology of the 4K SXRD® imaging device, which displays four times as many pixels as conventional 2K projectors for digital cinema. This allows full 2K resolution for the left and right eye simultaneously, resulting in a high-luminance, full-resolution stereoscopic cinema presentation and is designed to enable more faithful reproduction of motion in 3D.
The 3D capability is provided through hardware on a lens mount that attaches onto the projector and is compatible with all current Sony 4K digital cinema projectors. Installation is seamless and can be done within minutes. It is designed to meet DCI specifications for 3D digital projection.
RealD’s 3D EQ technology enhances the separation of the left and right eye images. In the past, this process was incorporated into the master by the studios; RealD’s new approach incorporates the technology into the digital cinema server and therefore simplifies the distribution process without sacrificing the optimal 3D visual experience.
The Sony and RealD solution, which includes the Sony 3D dual lens adapter, will be competitively priced in the marketplace and is expected to be available in March.
About Sony Digital Cinema Solutions:
Sony Digital Cinema Solutions combines a full range of Sony technologies, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony’s VPF administration, that can make converting to digital easier and more affordable than ever before.
Sony Digital Cinema Solutions Directory page
Sony Digital Cinema Solutions Web Site
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
RealD Directory page
More Sony Digital Cinema Solutions Press Releases:
Apr 19, 2013
Sony Digital Cinema Showcases the Incredible Capabilities of 4K Projection at Kino 2013
Apr 18, 2013
Thailand’s SF Cinemas Boost 4K Capabilities with Sony’s Digital Cinema Projection Systems
Apr 15, 2013
Innovative New Alternative Content Exchange Platform from Sony Digital Cinema Begins Pilot Program
Apr 15, 2013
Sony’s Digital Cinema Momentum Continues with Record Number of 4K Projectors Shipped; Eight Years of Continuous Growth
Apr 15, 2013
Sony Introduces White Screen Dolby 3D Cinema Solution
Apr 8, 2013
Sony Goes Beyond Definition at NAB 2013
Apr 8, 2013
Smartjog and Sony Electronics Announce at NAB that the Sony Media Backbone System Now Offers Interoperability with the Global Smartjog Platform.
Apr 2, 2013
Sony Digital Cinema and Giometti Cinema Announce the Signing of an Agreement Based on the Virtual Print Fee (VPF) Model.
Mar 25, 2013
Sony Digital Cinema Partners with Eclipse Cinemas
Mar 11, 2013
Sony Introduces New 3D System to Expand Choice for its 4K Digital Cinema Customers
More RealD Press Releases:
Jun 6, 2013
RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider
Apr 30, 2013
RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums
Apr 24, 2013
RealD Opens Latin American Office in Rio de Janeiro, Brazil
Apr 15, 2013
RealD Introduces Precision White Screen Technology Combining 2D White Screen Performance with Polarized 3D Capability
Feb 6, 2013
RealD and Karo Film Announce Deal to Equip up to 200 Screens Across Russia With RealD 3D
Dec 3, 2012
RealD and Bulgaria’s Largest Exhibitor Kino Arena Announce Exclusive 3D Technology Agreement
Nov 7, 2012
RealD Named 3D Technology Provider for the World Premiere and 65th Royal Film Performance™ Screening of “The Hobbit: An Unexpected Journey”
Oct 29, 2012
RealD and Womei Theater Chain Sign Agreement to Install RealD 3D on 100 Cinema Screens
Sep 18, 2012
RealD to Open Office in Russia
Sep 5, 2012
Barco to Bring Enhanced Auro 11.1 Sound to the Canadian Debut of RealD and the Royal Opera House’s New Film, “Madam Butterfly 3D”
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