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Beverly Hills, Calif., and Park Ridge, N.J.,—Feb 25, 2009

Sony and RealD to Provide Complete 3D Digital Cinema System for Exhibitors

Solution Uses Single Sony 4K Projector and RealD Technology

Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.

Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens technology for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide.

“The relationship between Sony and RealD will make it easy to install a 2D Sony projection system that then can be easily upgraded to 3D, with RealD’s award-winning technology,” said Gary Johns, vice president of Sony Electronics’ Digital Cinema Systems Division. “By working with RealD, we’ll be able to provide both a practical and an elegant 3D solution.”

“Combining Sony’s phenomenal 4K projector with RealD’s market-leading 3D technology simply made sense,” said Joe Peixoto, president of worldwide cinema at RealD. “With RealD having the world’s largest 3D cinema network, and more and more 3D content hitting theaters, we’re excited to be working with Sony to help exhibitors implement this high-quality 3D experience in an easy and cost-effective way.”

The Sony 3D lens adapter maximizes the exclusive technology of the 4K SXRD® imaging device, which displays four times as many pixels as conventional 2K projectors for digital cinema. This allows full 2K resolution for the left and right eye simultaneously, resulting in a high-luminance, full-resolution stereoscopic cinema presentation and is designed to enable more faithful reproduction of motion in 3D.

The 3D capability is provided through hardware on a lens mount that attaches onto the projector and is compatible with all current Sony 4K digital cinema projectors. Installation is seamless and can be done within minutes. It is designed to meet DCI specifications for 3D digital projection.

RealD’s 3D EQ technology enhances the separation of the left and right eye images. In the past, this process was incorporated into the master by the studios; RealD’s new approach incorporates the technology into the digital cinema server and therefore simplifies the distribution process without sacrificing the optimal 3D visual experience.

The Sony and RealD solution, which includes the Sony 3D dual lens adapter, will be competitively priced in the marketplace and is expected to be available in March.

Sony Digital Cinema Contacts: Contact Sony

Sony Digital Cinema Links

Sony Digital Cinema Web Site

See who's using Sony 4K

About Sony Digital Cinema:

Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community.

Sony Digital Cinema Directory page Sony Digital Cinema Web Site About RealD:

RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere. RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.

RealD Directory page

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Sony Digital Cinema ((Global))

RealD (Beverly Hills)

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United States

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Jun 28, 2018 RealD and AMC Theatres® Extend and Renew 3D Agreement Through 2024

Feb 23, 2017 RealD Acquires Masterimage 3D Assets And Technology

Feb 6, 2017 Roger Harris Joins RealD as Managing Director of Europe, Middle East, Africa and Russia

Jan 18, 2017 L.A. Live’s Largest Movie Auditorium is Transformed into the “RealD Premiere Cinema” Featuring RealD’s New 70Ft Ultimate Screen

Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China

Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums

Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited

Sep 9, 2014 Pete Ludé Joins RealD

Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D

Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival