Cinema Technology Jul. 06, 2025
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USHIO manufactures the highest-quality digital cinema projection bulbs available.

USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps.

USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.
Recent News:
Nov 12, 2024 Ushio Announces Appointment of Michael Phipps as New President and Chief Operating Officer at Christie
Christie Logo
Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie®, announced today the appointment of Michael Phipps as president and chief operating officer of Christie Digital Systems, Inc. and its subsidiaries.

Apr 4, 2023 Ushio Appoints Koji Naito as New Chairman and Chief Executive Officer of Christie
Christie Logo
Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging and life sciences, and parent company to Christie®, the leader in audio and visual technologies, today jointly announce the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.
Dec 9, 2018 New LUMINITY Series by USHIO Saves the Xenon Heyday Worldwide
Ushio America Logo
USHIO, one of the largest and most trusted names in the manufacturing of high-pressure xenon lamps today, proudly introduces the LUMINITY series.  LUMINITY is the result of a substantial R&D effort that extends the lifespan of numerous xenon lamps with additional working hours between 100-500 hours.
Aug 11, 2016 Ushio America Announces Partnership with Matex Controls
Ushio America Logo
Ushio America, Inc. is pleased to announce partnership with Matex Controls, leader in software development for Building Management System. Their unique Virtual Energy Management System (VEMS®) platform, designed specifically for cinema buildings in mind, offers energy savings of more than 25% over time. VEMS presents the new possibilities of their innovative method of saving energy in buildings, especially cinemas.
Featured Cinema Items:
Photo: USHIO Cinema Lamps
USHIO Cinema Lamps
USHIO Cinema Lamps
Photo: USHIO Cinema Lamps
Impress your audience
USHIO lamps offer great performance with an extremely long lifetime. The superior quality in brightness, contrast, color and sharpness on your cinema screen will constantly impress your audience. Our consistent performance and reliability are unmatched. That’s why huge majority of movie theaters around the globe already trust the USHIO products.
More Information:
https://www.ushio.com/products/cinema/


GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors.
 
GDC's products and solutions meet the highly demanding performance, security and reliability requirements established by motion picture studios.
Recent News:
Jun 25, 2025 GDC Technology Achieves Industry Milestone with CTP 1.4 HDR Certifications
GDC Technology Limited Logo
GDC Technology, a global leader in digital cinema solutions, is proud to announce that two of its cinema media servers have successfully achieved the CTP1.4 High Dynamic Range (HDR) certification from the Digital Cinema Initiatives (DCI) — the industry’s most trusted standard.
Jun 20, 2025 Nova Ciné Selects GDC Technology for Its New Premium Experience Cinema
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that the new cinema project, Nove Ciné, has selected the SR-1000 Standalone Integrated Media Block with a built-in cinema audio processor featuring CineCache 4TB, along with the company’s AIB-3000 16-channel cinema audio processor, to deliver the highest quality cinema audio experience possible.
Apr 2, 2025 Lotte and GDC Technology Strengthen Alliance with New Multi-Year Media Server Agreement
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GDC Technology Limited ('GDC'), a global leader in digital cinema solutions, today announced that Lotte Cinema has selected GDC's SR-1000 Standalone Integrated Media Block™ (IMB) for its comprehensive theatre upgrade program. The agreement covers the replacement of legacy systems and new installations across Lotte Cinema locations.
Apr 1, 2025 GDC AIB-3000 Transforms Cinema Audio
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that worldwide sales and commitments for its 16-channel cinema audio processor, AIB-3000, have shipped over 270 units since its introduction in 2024.
Featured Cinema Items:
Photo: Cinema Automation
Cinema Automation
Cinema Automation
Photo: Cinema Automation
GDC’s CA2.0 smart cinema solution not only automates your playback process from the SCL Mk2 live-streaming library server to one or each auditorium’s diskless SR-1000 media server but also allows exhibitors to fully automate the booth operations with a one-stop-shop solution by bundling with GDC’s four automation products designed for: 1. Power ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-automation/?u...
Photo: Cinema Media Servers
Cinema Media Servers
Cinema Media Servers
Photo: Cinema Media Servers
GDC manufactures and develops high-quality DCI-compliant digital cinema media servers fulfilling customers’ needs for the past 20 years. GDC partners with the most DCI-recognized cinema display technologies in the world including Barco, Cineappo, Christie, Sony, SHAPP/NEC cinema professional digital cinema projectors and Samsung Onyx Cinema LED ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-media-servers...
Photo: Cinema Enterprise Software
Cinema Enterprise Software
Cinema Enterprise Software
Photo: Cinema Enterprise Software
GDC leading digital cinema solutions provider develops different revolutionary enterprise solutions to streamline the cinema chain operations which include: TMS-2000 Theatre Management System is your comprehensive solution to manage content, digital cinema equipment, and more from a central location. TmsAware™ App allows you to monitor cinema o...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-enterprise-so...
Photo: Cinema Storage
Cinema Storage
Cinema Storage
Photo: Cinema Storage
GDC cinema storage solutions offer scalable storage options with different features that fit exhibitors’ various needs. You may choose to upgrade your existing cinema media server SR-1000 IMB with built-in CineCache™ 2TB. You may consider choosing larger storage with an external hard drive for movie DCPs including Portable Storage features up to...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-storage/?utm_...


Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.
Recent News:
Jun 3, 2025 San Sebastián International Film Festival Underscores Arts Alliance Media's Ability to Safeguard Quality and Performance in New Case Study
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has been praised for facilitating time-saving content management while safeguarding quality and performance in a newly released case study featuring Lucas Iaccarino of San Sebastián International Film Festival (SSIFF), one of the most prestigious and longest-running film festivals in the world.
May 27, 2025 Arts Alliance Media’s Screenwriter Theatre Management System Selected to Support CineEurope 2025
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Motion Picture MovieWorks (MPM), a leading UK-based cinema technology integrator and official technical coordinator of CineEurope, has announced that AAM’s Screenwriter Theatre Management System (TMS) will manage content and scheduling at CineEurope for an eighth consecutive year.
May 7, 2025 Arts Alliance Media Unveils a Bold New Look to Producer with Dark Mode and Tablet-Ready Interface
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Arts Alliance Media (AAM), global leader in digital cinema software and support services, has officially launched Producer’s most progressive visual update since deployment to reinforce its position as the world's leading Enterprise Theatre Management System (TMS).
Apr 2, 2025 Arts Alliance Media Announces Inaugural Partner Awards, Honouring Cinema West Theatres and Sound Vision Technical
Arts Alliance Media Logo
Arts Alliance Media (AAM), global leader in digital cinema software and support services, is proud to announce the winners of its inaugural client awards. These awards celebrate partners who have not only demonstrated outstanding use of AAM’s technology but who also embody the company’s mission: to empower global cinema exhibition in delivering exceptional moviegoing experiences.
Featured Cinema Items:
Photo: AAM Producer
AAM Producer
AAM Producer
Photo: AAM Producer
Enterprise Theatre Management System
With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations.
More Information:
http://www.artsalliancemedia.com/product?id=1
Photo: AAM Screenwriter
AAM Screenwriter
AAM Screenwriter
Photo: AAM Screenwriter
Theatre Management System
As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas.
More Information:
http://www.artsalliancemedia.com/product?id=2
Photo: AAM Lifeguard
AAM Lifeguard
AAM Lifeguard
Photo: AAM Lifeguard
Hardware Management System
In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application
More Information:
http://www.artsalliancemedia.com/product?id=3
Photo: AAM HeyLED
AAM HeyLED
AAM HeyLED
Photo: AAM HeyLED
Digital LED Cinema Screen Technology
Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen.
More Information:
http://www.artsalliancemedia.com/product?id=6


Christie is a leader in visual solutions for world-class organizations, offering diverse applications for cinema exhibitors. 

Christie, a leading innovator since 1929 and a pioneer in projection systems since 1979, has established a global reputation as a quality manufacturer of display technologies and solutions for the world's cinema exhibition industry.. 

Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.
Recent News:
Jun 26, 2025 Christie returns as sponsor of Toronto’s IncluCity Festival, presented by ICFF
Christie Logo
Christie® is pleased to share that its cinema projectors will illuminate screens at the Lavazza IncluCity Festival, presented by ICFF, from June 27 – July 20 in Toronto’s Distillery Historic District. The festival celebrates Canada’s multicultural identity with music, food, and a curated selection of films from around the world.
Jun 16, 2025 Omnex Launches Cinergy Remote Monitoring and Management Platform Across Nearly 1,000 UK Screens
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Christie is pleased to partner with the UK’s leading independent cinema provider, Omnex, as it launches the Christie Cinergy platform across its network, equipping nearly 1000 cinema screens with advanced, powerful remote monitoring and management capabilities throughout the UK and Ireland.
Jun 16, 2025 Christie RGB Pure Laser Projection Lights Up Shanghai International Film Festival
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Christie® is proud to continue its partnership with the Shanghai International Film Festival (SIFF), once again delivering state-of-the-art projection technology to enhance the cinematic experience. This year marks a milestone, with Christie’s RGB pure laser projection system selected for the first time to screen both the festival’s opening and closing films.
Jun 11, 2025 Christie Showcases Unrivalled Cinema Experiences with VDR at CineEurope 2025
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Christie® will showcase how its industry-leading cinema innovations elevate the moviegoing experience and enhance return on investment at CineEurope, June 16–19, CCIB Barcelona, #MR118 and #MR134. On display will be a demo of its patented VDR (Variable Dynamic Range), a software-based enabling technology for projectors, market-leading high-efficiency projectors, and advanced monitoring and management tools.
Featured Cinema Items:
Photo: Christie CineLife
Christie CineLife
Christie CineLife
Photo: Christie CineLife
Features
Graphic Missing
Graphic Missing Christie® RGB laser projection systems feature an innovative system architecture with a remote projection head connected to the laser light source (laser module) via a fiber optic link. Often referred to as "pure laser", RGB laser technology uses individual red, green and blue lasers to generate light.
https://www.christiedigital.com/solutions/cinem...
Technology designed to bring your cinema to life.
We designed our CineLife Series to be both affordable and easy to install, to help bring RGB pure laser to the mainstream auditorium. With no need for external chillers or fiber-coupling, DCI-compliant CineLife projectors fit perfectly into limited spaces and produce premium-grade visuals.
More Information:
https://www.christiedigital.com/products/cinema/projection/cin...
Photo: Christie CineLife+
Christie CineLife+
Christie CineLife+
Photo: Christie CineLife+
Features
Graphic Missing
Graphic Missing Christie® RGB laser projection systems feature an innovative system architecture with a remote projection head connected to the laser light source (laser module) via a fiber optic link. Often referred to as "pure laser", RGB laser technology uses individual red, green and blue lasers to generate light.
https://www.christiedigital.com/solutions/cinem...
Brilliant illumination, brilliant electronics. Unmatched cinematic performance.
CineLife+ projectors are DCI-compliant, offer a new world of color and contrast, provide high efficiency and a long operational life, and reproduce 2D and 3D content at 4K resolution and up to 120 frames per second. See the future with CineLife+ projectors!
More Information:
https://www.christiedigital.com/products/cinema/projection/cin...
Photo: Christie Duo
Christie Duo
Christie Duo
Photo: Christie Duo
Features
Dual Projector Integration Kit
Christie® Duo is a dual-projection integration kit. With it, you can generate twice the projected brightness for sharper, superior 2D and 3D images. But you get none of the high cost or hassle that comes with current industry ‘big screen’ premium solutions.
More Information:
https://www.christiedigital.com/products/cinema/projection/chr...


When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology.

Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation.
Recent News:
Jun 18, 2025 Avatar: Fire and Ash
Barco Logo
Today at CineEurope, the official convention of the International Union of Cinemas (UNIC), Disney announced that “Avatar: Fire and Ash” is set for release in the HDR by Barco premium format.
Jun 17, 2025 Barco Unveils HDR by Barco Slate through 2025 and U.S. Expansion Plans
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Barco, the global leader in laser cinema, announced today the HDR by Barco slate through the end of 2025 alongside U.S. rollout plans that will rapidly increase the domestic footprint of the groundbreaking technology. Regal Cinemas, one of the initial exhibition circuits for Barco’s HDR format, is driving the expansion with a commitment for 20 domestic RPX screens by the end of 2025. Moviegoers can also expect additional HDR locations from Texas-based Alamo Drafthouse, which will bring the total number of HDR by Barco enabled theaters to over 30 by the end of 2025.
Jun 12, 2025 Angel Studios Presents SKETCH Feature Film and 2025 Slate in HDR By Barco at CineEurope 2025
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Angel Studios, in partnership with Barco, the global leader in laser cinema, will present an exclusive screening of the upcoming feature film SKETCH in HDR by Barco at this year’s edition of CineEurope.
May 29, 2025 HDR by Barco Sets Expansion Plans for Southern Asia
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Barco, the leader in laser-powered cinema solutions, and Qube Cinema, a global provider of end-to-end digital cinema technology, today announced a multi-year agreement for the deployment of HDR by Barco in premium auditoriums across India, Sri Lanka, and Bangladesh. 
Featured Cinema Items:
Photo: HDR by Barco
HDR by Barco
HDR by Barco
Photo: HDR by Barco
HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
Photo: Barco Series 4
Barco Series 4
Barco Series 4
Photo: Barco Series 4
Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Photo: Laser Light Upgrade
Laser Light Upgrade
Laser Light Upgrade
Photo: Laser Light Upgrade
Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Industry Partners


The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.
Recent News:
Apr 23, 2025 ICTA Announces 2025 EMEA Award Winner for Best New Build Cinema of the Year: EMOTION Kino Monheim am Rhein (Germany)
ICTA Logo
The International Cinema Technology Association (ICTA) is proud to announce the first winner of its 2025 ICTA EMEA Awards: EMOTION Kino Monheim am Rhein, Germany, has been named Best New Build Cinema of the Year.
Mar 31, 2025 ICTA, Inter-Society, and The Cinema Foundation Celebrate the Inaugural Cinema Systems Summit
ICTA Logo
The Inter-Society, the International Cinema Technology Association (ICTA), and The Cinema Foundation proudly welcome a capacity crowd to the fully booked inaugural Cinema Systems Summit, a groundbreaking event dedicated to the interconnected technologies that drive the modern moviegoing experience.
Jan 7, 2025 ICTA Unveils Winners of the Fourth Annual North America Cinema Awards
ICTA Logo
The International Cinema Technology Association (ICTA), the leading global network of motion picture professionals, is thrilled to announce the winners of the Fourth Annual North America Cinema Awards (NACA), presented in partnership with Celluloid Junkie.
Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.
Shows & Events


ShowEast 2025 is scheduled to be held in Miami from September 15-18th at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.

ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind.
Recent News:
Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
Christie Logo
ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.
Oct 10, 2019 Women in Exhibition (WIE) Builds Momentum at ShowEast 2019
ShowEast Logo
Women in Exhibition (WIE) that launched during last month’s mid-western Geneva Convention, where founding members led a panel on women’s leadership, are excited to expand their industry outreach heading into this year’s ShowEast, October 14-17, 2019.    
Oct 26, 2018 CJ 4DPLEX Wins 2018 ShowEast “Innovator of the Year” for ScreenX
ShowEast Logo
CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization will present the award and honor Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.


CineEurope 2025, has been scheduled for June 16-19, 2025 in Barcelona. 

CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.
Recent News:
Jun 16, 2025 Celebrating European Cinema at CineEurope 2025
CineEurope 2025 Logo
Phil Clapp and Laura Houlgatte, President and CEO respectively of UNIC – the International Union of Cinemas – have welcomed delegates at the opening ceremony of this year’s CineEurope.
May 28, 2025 Leonine Studios to Receive European Distributor of the Year Award at CineEurope 2025
CineEurope 2025 Logo
LEONINE Studios have been named as the recipient of the CineEurope 2025 “European Distributor of the Year Award”, to be presented during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.
Apr 17, 2025 Kinopolis to Receive Milestone Award at CineEurope 2025
CineEurope 2025 Logo
KINOPOLIS Management Multiplex GmbH has been named as the recipient of the CineEurope 2025 “Milestone Award”, recognising its enduring legacy and transformative impact on German and European cinema exhibition. The award will be presented to Dr. Gregory Theile, Managing Partner of Kinopolis, during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.
May 6, 2024 Kinepolis to Receive 2024 Milestone Award
CineEurope 2025 Logo
KINEPOLIS Group NV, the Belgian company operating 109 cinemas and 1,131 screens worldwide, has been named as the 2024 recipient of the CineEurope Milestone Award, given in recognition of its outstanding accomplishments within European cinema exhibition. The Award will be presented as part of the CineEurope Awards Ceremony on Thursday 20 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.


CineAsia 2025 has been scheduled for Dec 8-11, 2025 in Bangkok.  

The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  
Recent News:
Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.
Nov 2, 2020 Film Expo Group and Presenting Sponsor, Cinionic, Announce the 2020 CineAsia On-Line Schedule of Events
Barco Logo
CineAsia 2025 Logo
The Film Expo Group and presenting sponsor Cinionic, the Barco, CGS, and ALPD cinema joint venture, are pleased to announce the 2020 CineAsia Conference & Trade Show Schedule of Events. In consideration of COVID-19, this year’s convention is entirely online, running November 4 & 5, 2020.
Feb 6, 2020 Cineasia Reclaims Bangkok as Site for Cineasia 2020
CineAsia 2025 Logo
The Film Expo Group is pleased to officially announce that CineAsia is relocating to Bangkok, Thailand from 7-10, December, 2020. The venue will be the Royal Paragon Halls at the Siam Paragon Mall with screenings and presentations at the Paragon Cinema.
Jul 24, 2019 Dinh Thi Thanh Huong to Receive Distributor of the Year at CineAsia 2019
CineAsia 2025 Logo
Dinh Thi Thanh Huong, Vice Chairwoman of Galaxy Media and Entertainment JSC will receive the “Distributor of the Year” Award at the CineAsia Awards Ceremony on Thursday, 12 December 2019 at the Grand Hyatt in Hong Kong.
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Beverly Hills, Calif., and Park Ridge, N.J.,—Feb 25, 2009

Sony and RealD to Provide Complete 3D Digital Cinema System for Exhibitors

Solution Uses Single Sony 4K Projector and RealD Technology
Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.  

Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens technology for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide. 

“The relationship between Sony and RealD will make it easy to install a 2D Sony projection system that then can be easily upgraded to 3D, with RealD’s award-winning technology,” said Gary Johns, vice president of Sony Electronics’ Digital Cinema Systems Division. “By working with RealD, we’ll be able to provide both a practical and an elegant 3D solution.” 

“Combining Sony’s phenomenal 4K projector with RealD’s market-leading 3D technology simply made sense,” said Joe Peixoto, president of worldwide cinema at RealD. “With RealD having the world’s largest 3D cinema network, and more and more 3D content hitting theaters, we’re excited to be working with Sony to help exhibitors implement this high-quality 3D experience in an easy and cost-effective way.” 

The Sony 3D lens adapter maximizes the exclusive technology of the 4K SXRD® imaging device, which displays four times as many pixels as conventional 2K projectors for digital cinema. This allows full 2K resolution for the left and right eye simultaneously, resulting in a high-luminance, full-resolution stereoscopic cinema presentation and is designed to enable more faithful reproduction of motion in 3D.

The 3D capability is provided through hardware on a lens mount that attaches onto the projector and is compatible with all current Sony 4K digital cinema projectors.  Installation is seamless and can be done within minutes. It is designed to meet DCI specifications for 3D digital projection.

RealD’s 3D EQ technology enhances the separation of the left and right eye images.  In the past, this process was incorporated into the master by the studios; RealD’s new approach incorporates the technology into the digital cinema server and therefore simplifies the distribution process without sacrificing the optimal 3D visual experience.

The Sony and RealD solution, which includes the Sony 3D dual lens adapter, will be competitively priced in the marketplace and is expected to be available in March.
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
 Sony Digital Cinema Directory page
About RealD:
Named three times as “Most Innovative Company” by Fast Company, RealD’s mission is to perfect the visual experience on every screen and on every device. RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform with well over 2 billion people having experienced a movie in RealD 3D. RealD’s network of theaters includes more than 30,000 installed screens in 75 countries with over 1,200 exhibition partners. As the world’s premier visual technology innovator, RealD designs and licenses cutting-edge technologies that enable a premium viewing experience in the theater and on mobile and personal devices.

RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo. For more information, please visit our website at www.reald.com
 RealD Directory page
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