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Cinema Technology Oct. 23, 2018
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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 
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Beverly Hills, Calif., and Park Ridge, N.J.,—Feb 25, 2009

Sony and RealD to Provide Complete 3D Digital Cinema System for Exhibitors

Solution Uses Single Sony 4K Projector and RealD Technology
Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.  

Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens technology for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide. 

“The relationship between Sony and RealD will make it easy to install a 2D Sony projection system that then can be easily upgraded to 3D, with RealD’s award-winning technology,” said Gary Johns, vice president of Sony Electronics’ Digital Cinema Systems Division. “By working with RealD, we’ll be able to provide both a practical and an elegant 3D solution.” 

“Combining Sony’s phenomenal 4K projector with RealD’s market-leading 3D technology simply made sense,” said Joe Peixoto, president of worldwide cinema at RealD. “With RealD having the world’s largest 3D cinema network, and more and more 3D content hitting theaters, we’re excited to be working with Sony to help exhibitors implement this high-quality 3D experience in an easy and cost-effective way.” 

The Sony 3D lens adapter maximizes the exclusive technology of the 4K SXRD® imaging device, which displays four times as many pixels as conventional 2K projectors for digital cinema. This allows full 2K resolution for the left and right eye simultaneously, resulting in a high-luminance, full-resolution stereoscopic cinema presentation and is designed to enable more faithful reproduction of motion in 3D.

The 3D capability is provided through hardware on a lens mount that attaches onto the projector and is compatible with all current Sony 4K digital cinema projectors.  Installation is seamless and can be done within minutes. It is designed to meet DCI specifications for 3D digital projection.

RealD’s 3D EQ technology enhances the separation of the left and right eye images.  In the past, this process was incorporated into the master by the studios; RealD’s new approach incorporates the technology into the digital cinema server and therefore simplifies the distribution process without sacrificing the optimal 3D visual experience.

The Sony and RealD solution, which includes the Sony 3D dual lens adapter, will be competitively priced in the marketplace and is expected to be available in March.
Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
 Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About RealD:
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world's largest 3D cinema platform.  RealD’s dominant market share is comprised of a network of theatres that include more than 30,000 installed screens with a pipeline of 3,000 additional contracted installations in 75 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D.   RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo.
 RealD Directory page
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