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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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CineGear Expo, Hollywood, Ca—Jun 1, 2018

James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera

New CineAlta Motion Picture System Chosen for Principal Photography on all-Sony Imaging Production; Unique Sony Extension System Enables Capturing What Used to be Impossible
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
 
The first “Avatar” movie, released in 2009 and also shot on Sony professional cameras, shattered box office records with its compelling story, immersive 3D and stunning visuals. These newest entries in the franchise will up the visual ante significantly with enhanced special effects, more elaborate production requirements and challenging live action sequences.
 
According to Lightstorm, the Sony VENICE camera system was the right choice to continue the Avatar storyline and give audiences an entirely new experience.
 
“The VENICE camera delivers the most astonishing image I’ve ever seen,” said Director James Cameron, “The blacks are rich, deep and velvety, the highlights and source lights are amazingly bright. For the first time, we truly appreciate what the term High Dynamic Range means.”
 
While principal photography on the “Avatar” SEQUELS using VENICE is expected to begin first quarter of 2019, performance capture is underway now.  The process is supported by a variety of additional Sony imaging technologies including multiple Alpha mirrorless interchangeable lens cameras, PXW-Z450 and PXW-320 camcorders and the compact RX0 camera.  The production is also using Sony’s F55 and Alpha cameras to record behind-the-scenes footage and stills. 
 
“I’ve enjoyed shooting with Sony CineAlta cameras for 19 years, but I’m really looking forward to shooting Avatar 2 and 3 with the new VENICE camera,” Cameron added. 
 
Sony worked closely with Lightstorm to customize VENICE for its specific needs, with regular meetings taking place between James Cameron, his production teams and Sony’s engineering group. 
 
“Our goal in this ongoing co-development collaboration is to enable Lightstorm to execute their vision and deliver their unique approach to storytelling,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics.  “For Avatar, VENICE will be put to use in very demanding environments. The camera’s Full Frame sensor gives them complete flexibility and freedom to choose aspect ratios, various bokeh and lenses that match their shooting requirements.”
 
The Sony-Lightstorm collaboration began in 1999, resulting in the development of a unique extension system allowing the camera body to detach from the actual image sensor block.  A similar approach has been adopted for VENICE, with each sensor and camera body connected by a cable at distances of up to 20 feet with no degradation in image quality. For the upcoming “Avatar” SEQUELS, multiple VENICE cameras will be paired in various 3D stereoscopic rigs. Using the new Sony cabling system, the only part of the VENICE carried on the rig will be the image sensor optical blocks, significantly reducing on-board camera weight to about three pounds per sensor block. By lowering the weight and improving ergonomics, Cameron and the Lightstorm team will have the ability to shoot with greater flexibility and freedom.
 
“This new extension system is a perfect example of listening to our customers, gathering strong and consistent feedback, and then building that input into our product development,” added Peter Crithary, marketing manager, motion picture cameras, at Sony. “The ‘Avatar’ SEQUELS will be among the first feature films to use the new VENICE Extension, but it also has tremendous potential for wider use with handheld Steadicams, drones and gimbals, and remote mounting in confined places.”
For more information on the Sony VENICE camera system, visit sony.com/VENICE.


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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Sony Corporation: Sony Corporation Directory page
About Sony Electronics, Inc.: Sony Electronics’ Professional Solutions of America group develops and manufactures video and audio technologies for a range of professional applications. These include broadcast television and motion picture production, live event production, event videography, ENG/EFP, digital cinematography, digital cinema, videoconferencing, medical, visual imaging, digital signage, remote system diagnostics and monitoring, and IP surveillance and security. Sony professional technologies are used in market segments including houses of worship, government, healthcare, education, and hospitality, among others. Sony Electronics, Inc. Directory page

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More Sony Digital Cinema News:
Oct 2, 2019 Alamo Drafthouse’s New Colorado Location is the Latest to Feature Sony’s Powerful 4K Laser Projection Technology
Sony Digital Cinema Logo
Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Sep 23, 2019 Sony Digital Cinema Expands Footprint with Galaxy Theatres
Sony Digital Cinema Logo
Sony Electronics Inc. today announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony. Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
Sony Digital Cinema Logo
Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.
More Sony Corporation News:

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.
More Sony Electronics News:

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.

Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
Sony Digital Cinema Logo
Sony Electronics is unveiling VENICE – its first Full-Frame digital motion picture camera system. VENICE is the next generation of Sony’s CineAlta camera systems, designed to expand the filmmaker’s creative freedom through immersive, large-format, Full Frame capture of filmic imagery producing natural skin tones, elegant highlight handling and wide dynamic range. VENICE was designed through close collaboration with the creative community, fulfilling the requirements from filmmakers and production professionals.

Oct 1, 2013 Sony Electronics Completes Sale of Convergent Corporation
Sony Digital Cinema Logo
Sony Electronics Inc. has completed the sale of its wholly owned subsidiary Convergent Corporation to Ballantyne Strong, Inc., a leading provider of digital equipment, screens, and managed services as well as specialty lighting equipment.

Apr 8, 2013 Sony Goes Beyond Definition at NAB 2013
Sony Digital Cinema Logo
At NAB 2013, Sony is exhibiting an array of innovative technologies, from its full line of HD technologies to new solutions for HD and 4K, and professional production at all levels.
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