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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Park Ridge, N.J.—Mar 27, 2018

Bob Raposo Joins Sony Electronics as Head of Theater Business

Focused on Re-inventing the Movie-going Experience through Immersive Technologies like Sony’s Crystal LED: “A New Day for Cinema”
Photo Bob Raposo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
 
Since the first installation of 4K projectors in 2005, Sony technologies for cinema exhibition are now used worldwide. The 4K trend is continuing with Sony’s next-generation projection based on high contrast and a laser light source, currently in deployment at U.S. theaters.
 
Raposo noted, however, that movie-goers today demand a total experience from the moment they walk in the door to keep them engaged and coming back for more.
 
“Consumers have more entertainment choices today, and exhibitors are vying for those consumer dollars to get them into the theaters,” he said. “We will offer the right mix of technology, service and support to keep Sony at the forefront of the industry for years to come.”
 
According to Raposo, that right technology for the future of cinema will be Sony’s Crystal LED, a new type of display technology designed by Sony to deliver limitless flexibility and creativity for high-end visual simulation and visual entertainment.
 
“Sony is going to once again revolutionize how people see movies, with our 4K laser projector and with our new technologies led by Crystal LED,” Raposo said. “Our goal is to deliver the ultimate brightness with mind-blowing contrast, allowing movies to be shown the way the movie-maker intended, without compromise and in the highest quality possible. Sony Crystal LED will create that new type of immersive experience for the marketplace, as Sony 4K did in digital cinema’s first phase. This is no doubt the future of cinema and our big opportunity to help exhibitors significantly differentiate themselves from the competition.”
 
Raposo brings to Sony extensive experience in senior management, sales, marketing and new business and brand development. His previous role was with D-Box Technologies as Vice President, Sales for the Americas and EMEA, negotiating 3rd party distribution deals and agreements with new exhibitor partners.
 
He was previously Vice President of Theater and Sales for IMAX Corporation, leading the strategic planning, zoning and IMAX network rollout in the Americas. His business experience includes sales management roles at Labatt Breweries of Canada. Raposo was designated a Chartered Accountant through KPMG and is a member of Chartered Professional Accountants of Ontario.

Media Gallery
Photo Bob Raposo
Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Sony Electronics, Inc.: Sony Electronics’ Professional Solutions of America group develops and manufactures video and audio technologies for a range of professional applications. These include broadcast television and motion picture production, live event production, event videography, ENG/EFP, digital cinematography, digital cinema, videoconferencing, medical, visual imaging, digital signage, remote system diagnostics and monitoring, and IP surveillance and security. Sony professional technologies are used in market segments including houses of worship, government, healthcare, education, and hospitality, among others. Sony Electronics, Inc. Directory page

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