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ShoWest, Las Vegas—Mar 31, 2009

GDC and Barco announce signing of digital cinema deployment contract with China’s thirteenth largest exhibitor – Hengdian

GDC Technology (“GDC”), a world leading digital cinema solution provider and Barco, a world leader in visualization and display solutions, are pleased to announce the signing of a digital cinema deployment contract with Zhejiang-based Hengdian Entertainment Co., Ltd (“Hengdian”) , a subsidiary of Hendian Group. Hengdian is the biggest private company in the film and television industry in China, and is also the thirteenth largest exhibitor (according to 2007 published boxoffice collection) in China.

The contract will see the initial deployment of 20 digital cinema projection systems for Hengdian over a three month period starting from April 2009. The DCI-2000 Digital Cinema Integrated Projection System, which consists of GDC’s SA-2100 Digital Cinema Server and Barco’s DLP Cinema® Projector, will be adopted in this deployment.

With a registered capital of 300 million RMB, Hengdian is a leading Chinese company in the film and television industry with a multitude of business interests including cinema chain operations, filming and marketing of TV drama series, and financing of TV and movie related investment projects. “With the largest number of installations which is way ahead of its nearest competitor, GDC and Barco are the undisputed leading digital cinema solution providers in China,” said Mr. Xu Tianfu, General Manager of Hengdian. “We have great faith in GDC’s vast experience and proven track record, and it is the clear choice for our deployment program.”

With more than 700 Barco digital cinema projectors installed, Barco is the clear market leader in China. To serve its customers better, Barco has recently established a 24-hour service network to ensure its customers’ equipments are always in good running order. The high market share stands as a solid affirmation of Barco’s hold on customer satisfaction and confidence in the China market. “This project is a continuation of our close partnership with GDC in the deployment of digital cinema systems in China,” said Frank Christiaens, President, Barco China. ”We value this partnership and are confident to see more successes coming our way as digital cinema takes off in China.”

“Hengdian Group is no ordinary company in China and how it has developed the world’s largest entertainment conglomerate from scratch over 10 years is itself a legend,” said Dr Man-Nang CHONG, founder and CEO of GDC Technology. “We are excited to work with a company with such an illustrious background, and see great potential working with Hengdian who is now in the early days of its exhibition business.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC Technology is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC Technology also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Technology’s subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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