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ShoWest, Las Vegas—Mar 31, 2009

GDC and Barco announce signing of digital cinema deployment contract with China’s thirteenth largest exhibitor – Hengdian

GDC Technology (“GDC”), a world leading digital cinema solution provider and Barco, a world leader in visualization and display solutions, are pleased to announce the signing of a digital cinema deployment contract with Zhejiang-based Hengdian Entertainment Co., Ltd (“Hengdian”) , a subsidiary of Hendian Group. Hengdian is the biggest private company in the film and television industry in China, and is also the thirteenth largest exhibitor (according to 2007 published boxoffice collection) in China.

The contract will see the initial deployment of 20 digital cinema projection systems for Hengdian over a three month period starting from April 2009. The DCI-2000 Digital Cinema Integrated Projection System, which consists of GDC’s SA-2100 Digital Cinema Server and Barco’s DLP Cinema® Projector, will be adopted in this deployment.

With a registered capital of 300 million RMB, Hengdian is a leading Chinese company in the film and television industry with a multitude of business interests including cinema chain operations, filming and marketing of TV drama series, and financing of TV and movie related investment projects. “With the largest number of installations which is way ahead of its nearest competitor, GDC and Barco are the undisputed leading digital cinema solution providers in China,” said Mr. Xu Tianfu, General Manager of Hengdian. “We have great faith in GDC’s vast experience and proven track record, and it is the clear choice for our deployment program.”

With more than 700 Barco digital cinema projectors installed, Barco is the clear market leader in China. To serve its customers better, Barco has recently established a 24-hour service network to ensure its customers’ equipments are always in good running order. The high market share stands as a solid affirmation of Barco’s hold on customer satisfaction and confidence in the China market. “This project is a continuation of our close partnership with GDC in the deployment of digital cinema systems in China,” said Frank Christiaens, President, Barco China. ”We value this partnership and are confident to see more successes coming our way as digital cinema takes off in China.”

“Hengdian Group is no ordinary company in China and how it has developed the world’s largest entertainment conglomerate from scratch over 10 years is itself a legend,” said Dr Man-Nang CHONG, founder and CEO of GDC Technology. “We are excited to work with a company with such an illustrious background, and see great potential working with Hengdian who is now in the early days of its exhibition business.”

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GDC Technology Limited

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About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with a 20-year history of first to market innovations. GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 37 local service centers* worldwide.

*33 GDC service centers and 4 outsourced service centers in Europe

GDC Technology Limited Directory page GDC Technology Limited Web Site

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2020, we realized sales of 770 million euro. We have a global team of 3,300 employees, whose passion for technology is captured in 461 granted patents. For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco). Barco Directory page

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Barco (Kuurne) GDC Technology Limited (Hong Kong)

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	GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios. GDC Technology Limited Home Page Local Directory Page Recent News