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Beverly Hills, CA—Dec 8, 2009
RealD Signs 3D Pact With Australia's Greater Union, Event Cinemas, Birch Carroll & Coyle and Village Cinemas
RealD, the world's leading 3D cinema provider, announced today agreements with top Australian circuits Amalgamated Holdings (Event Cinemas, Greater Union and Birch Carroll & Coyle) and Village Cinemas for the installation of a total of 139 RealD 3D screens. Installations have already begun across both circuits with completion expected by the end of 2009.
"This agreement further cements RealD's position as the market-leading provider of 3D in Australia and New Zealand," said Joseph Peixoto, President of Worldwide Cinema at RealD. "This ongoing rollout will increase our market lead and give more moviegoers across the territory a chance to experience the RealD 3D phenomenon."
"We are delighted to partner with RealD in deploying the largest number of 3D screens in the Australian market and through Edge Digital Technology licensing the RealD system to a number of independent exhibitors," said David Seargeant, Managing Director, Amalgamated Holdings Ltd.
"RealD has shown such leadership through the advancement of 3D technology and we have had a great partnership to date. We are excited to broaden this alliance and further expand our 3D cinema platform across Village Cinemas in Australia," said Kirk Senior, Village Cinemas.
Installations will be handled by Edge Digital Technology, a wholly owned subsidiary of Amalgamated Holdings Limited and the leading cinema supply company in the region. Edge Digital Technology will also work with RealD to engage in licensing discussions with independent cinema circuits and provide service and support for RealD's growing base of cinema partners in the territory.
Far and away the world's largest 3D cinema platform, RealD's network of theatres includes over 9,000 screens contracted and 4,500 screens installed in 48 countries with 300 exhibition partners. RealD continues to drive this year's box office totals by consistently delivering three to four times per screen revenue of the same film on 2D screens.
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
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About Birch Carroll & Coyle Cinemas:
Birch Carroll & Coyle Cinemas Directory page
About Greater Union Organisation:
Greater Union Organisation Directory page
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