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# 1939 Format Debate

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Beverly Hills, CA—Dec 8, 2009

RealD Signs 3D Pact With Australia's Greater Union, Event Cinemas, Birch Carroll & Coyle and Village Cinemas

RealD, the world's leading 3D cinema provider, announced today agreements with top Australian circuits Amalgamated Holdings (Event Cinemas, Greater Union and Birch Carroll & Coyle) and Village Cinemas for the installation of a total of 139 RealD 3D screens. Installations have already begun across both circuits with completion expected by the end of 2009.
 
"This agreement further cements RealD's position as the market-leading provider of 3D in Australia and New Zealand," said Joseph Peixoto, President of Worldwide Cinema at RealD. "This ongoing rollout will increase our market lead and give more moviegoers across the territory a chance to experience the RealD 3D phenomenon."
 
"We are delighted to partner with RealD in deploying the largest number of 3D screens in the Australian market and through Edge Digital Technology licensing the RealD system to a number of independent exhibitors," said David Seargeant, Managing Director, Amalgamated Holdings Ltd.
 
"RealD has shown such leadership through the advancement of 3D technology and we have had a great partnership to date. We are excited to broaden this alliance and further expand our 3D cinema platform across Village Cinemas in Australia," said Kirk Senior, Village Cinemas.

Installations will be handled by Edge Digital Technology, a wholly owned subsidiary of Amalgamated Holdings Limited and the leading cinema supply company in the region. Edge Digital Technology will also work with RealD to engage in licensing discussions with independent cinema circuits and provide service and support for RealD's growing base of cinema partners in the territory.

Far and away the world's largest 3D cinema platform, RealD's network of theatres includes over 9,000 screens contracted and 4,500 screens installed in 48 countries with 300 exhibition partners. RealD continues to drive this year's box office totals by consistently delivering three to four times per screen revenue of the same film on 2D screens.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page About Birch Carroll & Coyle Cinemas: Birch Carroll & Coyle Cinemas Directory page About Event Cinemas: Event Cinemas Directory page
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3D

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