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London—Dec 10, 2009

Dolby 3D and Barco Projection Take Center Stage at Avatar World Premiere

Empire Leicester Square takes the lead for premiere
Dolby Laboratories, Inc. (NYSE:DLB), and Barco (Euronext Brussels:BAR) announced today that the Empire Leicester Square will show the world premiere of the James Cameron movie Avatar on Thursday, December 10, using the Dolby® 3D solution for large screens. An invited audience of more than 1,300 guests will fill the Empire Leicester Square, which will act as the lead theatre for this much-anticipated premiere.

“Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres,” said Julian Pinn, Business Development Manager, Production Services Group, Dolby Laboratories. “Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoys the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox® to ensure the best combination of brightness, image sharpness, and color accuracy to display this spectacular new movie as director James Cameron intended.”

To meet Cameron’s exacting standards for Avatar’s premiere, Dolby and Barco worked to provide a customized solution, comprising two Dolby 3D large-screen systems, featuring four Barco DP-3000 ultra bright digital cinema projectors. Using dual stacked Barco projectors for the left eye and an additional dual stack for the right eye, each set features Dolby's 3D color filter technology. Combined with Dolby’s lightweight passive 3D glasses—designed for repeated use to reduce the cost per view for exhibitors—Dolby and Barco’s technologies deliver a memorable and mesmerizing 3D experience, even on the biggest screens.

Avatar aims to take cinemagoers to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, who won an Oscar® for his movie Titanic, first conceived the idea for Avatar 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, Avatar combines live action with state-of-the-art special effects that deliver a fully immersing 3D cinematic experience of a new kind.

Avatar is one of the most keenly anticipated movies of the year,” says Tim Sinnaeve, Sales Director EMEA, Digital Cinema Business, Barco. “So we are delighted to be working with Dolby to meet James Cameron’s meticulous requirements, which will ensure an outstanding 3D screening for everyone attending this important world premiere at the Empire.”

To see Avatar in Dolby 3D near you, visit: www.dolby.com/consumer/motion_picture/ddcinemas/index.html
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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