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Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.
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London—Dec 10, 2009

Dolby 3D and Barco Projection Take Center Stage at Avatar World Premiere

Empire Leicester Square takes the lead for premiere
Dolby Laboratories, Inc. (NYSE:DLB), and Barco (Euronext Brussels:BAR) announced today that the Empire Leicester Square will show the world premiere of the James Cameron movie Avatar on Thursday, December 10, using the Dolby® 3D solution for large screens. An invited audience of more than 1,300 guests will fill the Empire Leicester Square, which will act as the lead theatre for this much-anticipated premiere.

“Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres,” said Julian Pinn, Business Development Manager, Production Services Group, Dolby Laboratories. “Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoys the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox® to ensure the best combination of brightness, image sharpness, and color accuracy to display this spectacular new movie as director James Cameron intended.”

To meet Cameron’s exacting standards for Avatar’s premiere, Dolby and Barco worked to provide a customized solution, comprising two Dolby 3D large-screen systems, featuring four Barco DP-3000 ultra bright digital cinema projectors. Using dual stacked Barco projectors for the left eye and an additional dual stack for the right eye, each set features Dolby's 3D color filter technology. Combined with Dolby’s lightweight passive 3D glasses—designed for repeated use to reduce the cost per view for exhibitors—Dolby and Barco’s technologies deliver a memorable and mesmerizing 3D experience, even on the biggest screens.

Avatar aims to take cinemagoers to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, who won an Oscar® for his movie Titanic, first conceived the idea for Avatar 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, Avatar combines live action with state-of-the-art special effects that deliver a fully immersing 3D cinematic experience of a new kind.

“Avatar is one of the most keenly anticipated movies of the year,” says Tim Sinnaeve, Sales Director EMEA, Digital Cinema Business, Barco. “So we are delighted to be working with Dolby to meet James Cameron’s meticulous requirements, which will ensure an outstanding 3D screening for everyone attending this important world premiere at the Empire.”

To see Avatar in Dolby 3D near you, visit: www.dolby.com/consumer/motion_picture/ddcinemas/index.html
About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike. Barco Directory page
Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
 
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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