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London—Dec 10, 2009

Dolby 3D and Barco Projection Take Center Stage at Avatar World Premiere

Empire Leicester Square takes the lead for premiere

Dolby Laboratories, Inc. (NYSE:DLB), and Barco (Euronext Brussels:BAR) announced today that the Empire Leicester Square will show the world premiere of the James Cameron movie Avatar on Thursday, December 10, using the Dolby^® 3D solution for large screens. An invited audience of more than 1,300 guests will fill the Empire Leicester Square, which will act as the lead theatre for this much-anticipated premiere.

“Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres,” said Julian Pinn, Business Development Manager, Production Services Group, Dolby Laboratories. “Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoys the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox^® to ensure the best combination of brightness, image sharpness, and color accuracy to display this spectacular new movie as director James Cameron intended.”

To meet Cameron’s exacting standards for Avatar’s premiere, Dolby and Barco worked to provide a customized solution, comprising two Dolby 3D large-screen systems, featuring four Barco DP-3000 ultra bright digital cinema projectors. Using dual stacked Barco projectors for the left eye and an additional dual stack for the right eye, each set features Dolby's 3D color filter technology. Combined with Dolby’s lightweight passive 3D glasses—designed for repeated use to reduce the cost per view for exhibitors—Dolby and Barco’s technologies deliver a memorable and mesmerizing 3D experience, even on the biggest screens.

Avatar aims to take cinemagoers to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, who won an Oscar^® for his movie Titanic, first conceived the idea for Avatar 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, Avatar combines live action with state-of-the-art special effects that deliver a fully immersing 3D cinematic experience of a new kind.

“Avatar is one of the most keenly anticipated movies of the year,” says Tim Sinnaeve, Sales Director EMEA, Digital Cinema Business, Barco. “So we are delighted to be working with Dolby to meet James Cameron’s meticulous requirements, which will ensure an outstanding 3D screening for everyone attending this important world premiere at the Empire.”

To see Avatar in Dolby 3D near you, visit: www.dolby.com/consumer/motion_picture/ddcinemas/index.html

Dolby Contacts:

Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Dolby Links and Information:

Dolby Cinema

Dolby Atmos

Dolby Audio Solutions for Cinema

Dolby Imaging Solutions for Cinema

Dolby Content Management for Cinema

Dolby Accessibility Solutions

About Dolby Laboratories, Inc.: Dolby revolutionizes the science of sight and sound into truly unique experiences. Through innovative research and engineering, we create transformative experiences for billions of people worldwide through a collaborative ecosystem spanning artists, business partners, and consumers. The experiences people have –with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, and Dolby Voice –revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

For the Cinema Industry, Dolby offers a full range of audio, imaging, accessibility, and content management solutions designed to give audiences the most spectacular, fully immersive cinema experience available to date. We collaborate with exhibitors, dealers, and the industry at large to deliver product solutions that are more innovative, flexible, cost-efficient, and scalable than ever before.

Dolby Laboratories is based in San Francisco with offices in over 20 countries around the globe.

Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2018, we realized sales of 1.028 billion euro. We have a global team of 3,600 employees, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.

Barco Directory page

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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide. Dolby Laboratories, Inc. Home Page Local Directory Page Recent News