Dolby Laboratories, Inc. (NYSE:DLB) and
MegaboxJoongAng, Inc. (Megabox) today announced a five-year agreement to equip
Megabox theaters in Korea with Dolby technologies. With this deal, Megabox will
deploy Dolby’s Auditorium Packages, including servers, processors, speakers,
and amplifiers, to Megabox Anseong Starfield and Namyangju Hyundai Premium
Outlets Space One, making it the first instance of Dolby’s Auditorium Packages being
installed in all 5.1/7.1 channel screens within a single multiplex.
Since 2012, Megabox has worked with
Dolby to provide a higher-level entertainment experience. Beginning with the
installation of Dolby Atmos for the Megabox M2 screen featuring premium sound, Megabox
has continued the expansion of Dolby Atmos screens throughout Korea. The
agreement will introduce Dolby’s Auditorium Packages to even more Megabox
theaters throughout Korea to deliver an unforgettable experience to their guests.
The solution package will consist of Dolby
SLS speakers equipped with the ribbon driver, preferred by high-fidelity
(hi-fi) fans, supporting a broad frequency range, directional sound and high
response; Dolby Integrated Media Server IMS3000, combining an innovative
imaging server and audio processor; Dolby’s CP950, the latest audio processor
with easy software upgradability to Dolby Atmos; and Dolby Multichannel
Amplifier, an advanced, high-density design optimized for small spaces that can
support up to 32 channels. With the deployment of Dolby’s Auditorium Packages, Megabox
expects to decrease cost, and increase space efficiency, leading to an overall
reduction in the total cost of ownership.
“This agreement for industry-leading
Megabox to deploy Dolby’s Auditorium Packages in their theaters will bring
spectacular moviegoing experiences to even more moviegoers in Korea, which has
been in the spotlight of the global film industry,” said Michael Archer, Vice
President, Worldwide Cinema Sales, Dolby Laboratories. “Dolby remains committed
to our R&D efforts to continue to create an optimized projection
environment and support the best operations based on our expert technical
know-how in order to provide the best possible experience for all moviegoers.”
