Over the 4th of July weekend, audiences seeking the ultimate dinosaur-fueled moviegoing experience flocked to Dolby Cinema locations nationwide to experience Jurassic World Rebirth. The film played in all 167 Dolby Cinema screens domestically, grossing $4.6M over the three-day weekend (and close to $8M over 5 days), representing Dolby’s highest grossing 4th of July weekend in history.
Dolby Cinema was a key contributor to the film’s overall success this weekend, showcasing how it continues to be a leading premiere PLF destination to experience Hollywood’s most captivating films.
KEY PERFORMANCE HIGHLIGHTS
-
Dolby Cinema contributed 5.0% of the film's total domestic opening weekend gross while representing only 1.8% of total screens showing the film.
-
Dolby Cinema locations achieved an impressive box office per-screen average of $27K (3-day), 180% higher than the average screen for the same period.
-
Over the 5-day period, Dolby Cinema locations scored a mighty per-screen average of $46K, 57% higher than other PLF experiences showcasing the film.
"The spectacular performance of Jurassic World Rebirth at Dolby Cinema demonstrates that moviegoers continue to seek premium experiences for tentpole films," said Jed Harmsen, Head of Cinema and Group Entertainment. "Through Dolby Vision and Dolby Atmos, viewers at Dolby Cinema locations were transported to Isla Nublar with unprecedented clarity and immersion, providing the definitive way to enjoy the latest Jurassic adventure, which packs heart and thrilling action into a cinematic spectacle."
ABOUT DOLBY CINEMA
Dolby Cinema is the flagship offering of Dolby’s theatrical solutions for exhibitors and moviegoers alike. It provides a Dolby-designed environment that showcases the best implementation of Dolby Vision ultra-vivid picture quality and Dolby Atmos immersive sound for the ultimate moviegoing experience. Dolby Cinema allows audiences to see, hear, and feel the film exactly as filmmakers intended.
