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Los Angeles—Jan 28, 2010
Ubisoft and 20th Century Fox Licensing & Merchandising Integrate Stereoscopic RealD Format into James Cameron’s Avatar™: The Game
Technology from World’s Leading 3D Entertainment Brand Promises
Plug-and-Play 3D Console Gaming Experience
RealD, the world’s leading 3D technology provider for cinema and professional applications, announced today that Ubisoft, in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing), has licensed and integrated the company’s proprietary stereoscopic RealD Format into James Cameron’s AvatarTM: The Game. The RealD Format allows for a seamless direct connection between the Xbox 360® video game and entertainment system or PLAYSTATION®3 computer entertainment system and 3D-enabled TVs with integrated RealD technology for an unsurpassed 3D gaming experience.
“RealD technology is proven for delivering some of the highest quality 3D images in cinema and professional uses,” stated Patrick Naud, Executive Producer on James Cameron’s AvatarTM: The Game, at Ubisoft Montréal. “The RealD Format gives us the advantage of RealD’s decades of 3D experience and immediate compatibility between gaming consoles and 3D TVs.”
“The RealD Format will make James Cameron’sAvatarTM: The Game one of the first titles to effortlessly work with the numerous lines of RealD 3D-enabled TVs that will soon be on the market,” said Joshua Greer, president of RealD. “Like the current 3D film revolution, RealD technology is pioneering a new generation of immersive gaming where players can step inside a game and experience a world that literally surrounds them.”
The RealD Format delivers an automated continuous approach to 3D that is compatible with real-time rendering and promises to bring RealD’s world renowned 3D cinema experience to console gaming. A visually lossless universal 3D format, the technology multiplexes a left/right stereoscopic image stream into a single image channel.
Since its theatrical release on December 18th, Avatar, as of January 18th has earned over $1.62 billion worldwide. It is now ranked as the second highest grossing film of all time.
RealD is the global leader in 3D technology for cinema, home and professional applications. RealD’s new 3D cinema technology launched today’s 3D movie revolution and is deployed across the world’s largest 3D platform. RealD is also at the forefront of the launch of 3D in the home with technology licensed by many major consumer electronics companies covering 3D content delivery format and eyewear. RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, please visit http://www.reald.com/.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of €1.058 billion. To learn more, please visit http://www.ubisoftgroup.com/.
About Fox Licensing & Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
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