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Los Angeles—Jan 28, 2010

Ubisoft and 20th Century Fox Licensing & Merchandising Integrate Stereoscopic RealD Format into James Cameron’s Avatar™: The Game

Technology from World’s Leading 3D Entertainment Brand Promises Plug-and-Play 3D Console Gaming Experience
RealD, the world’s leading 3D technology provider for cinema and professional applications, announced today that Ubisoft, in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing), has licensed and integrated the company’s proprietary stereoscopic RealD Format into James Cameron’s AvatarTM: The Game.  The RealD Format allows for a seamless direct connection between the Xbox 360® video game and entertainment system or PLAYSTATION®3 computer entertainment system and 3D-enabled TVs with integrated RealD technology for an unsurpassed 3D gaming experience.       
 
“RealD technology is proven for delivering some of the highest quality 3D images in cinema and professional uses,” stated Patrick Naud, Executive Producer on James Cameron’s AvatarTM: The Game, at Ubisoft Montréal.  “The RealD Format gives us the advantage of RealD’s decades of 3D experience and immediate compatibility between gaming consoles and 3D TVs.”
 
“The RealD Format will make James Cameron’sAvatarTM: The Game one of the first titles to effortlessly work with the numerous lines of RealD 3D-enabled TVs that will soon be on the market,” said Joshua Greer, president of RealD.  “Like the current 3D film revolution, RealD technology is pioneering a new generation of immersive gaming where players can step inside a game and experience a world that literally surrounds them.”        
 
The RealD Format delivers an automated continuous approach to 3D that is compatible with real-time rendering and promises to bring RealD’s world renowned 3D cinema experience to console gaming.  A visually lossless universal 3D format, the technology multiplexes a left/right stereoscopic image stream into a single image channel.
 
Since its theatrical release on December 18th, Avatar, as of January 18th has earned over $1.62 billion worldwide. It is now ranked as the second highest grossing film of all time.
 
About RealD
RealD is the global leader in 3D technology for cinema, home and professional applications.  RealD’s new 3D cinema technology launched today’s 3D movie revolution and is deployed across the world’s largest 3D platform. RealD is also at the forefront of the launch of 3D in the home with technology licensed by many major consumer electronics companies covering 3D content delivery format and eyewear.  RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, please visit http://www.reald.com/.   
  
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of €1.058 billion. To learn more, please visit http://www.ubisoftgroup.com/.
 
About Fox Licensing & Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page
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More RealD News:
Jun 28, 2018 RealD and AMC Theatres® Extend and Renew 3D Agreement Through 2024
Feb 23, 2017 RealD Acquires Masterimage 3D Assets And Technology
Feb 6, 2017 Roger Harris Joins RealD as Managing Director of Europe, Middle East, Africa and Russia
Jan 18, 2017 L.A. Live’s Largest Movie Auditorium is Transformed into the “RealD Premiere Cinema” Featuring RealD’s New 70Ft Ultimate Screen
Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China
Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums
Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited
Sep 9, 2014 Pete Ludé Joins RealD
Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D
Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival
Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni
May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations
Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China
Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’
Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology
Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums
Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider
Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums
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